August, 2022

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8 Ways to Increase Press Release Results with A/B Testing | Business Wire Blog

Business Wire

People sometimes forget that the press release is often the most viewed content piece of any organizational launch. Actively pushed to thousands of organizations and audiences, instantly accessible within search engines, this resource is a fundamental support piece of any communications program.

Blogging 362
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How Not To Get Cancelled: A PR View

ImPRessions - Crenshaw Communications

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. As apologies go, it’s late, but not bad. Yet as a PR observer, I’m not too concerned about Smith’s future. He’s a hugely successful actor with access to the best advice and a pretty smart guy.

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Why is PR Crucial for Food and Beverage Companies?

Ronn Torossian

The Food and beverage industry has evolved over the years. The industry players now face intense competition from international players, changing consumer preferences and rising raw materials and packaging costs. To stay ahead of the pack, food and beverage companies need to be innovative and create a buzz around their products. PR is crucial to […].

Company 195
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How to Create and Distribute a Press Release in 5 Steps | Business Wire Blog

Business Wire

Whether announcing a new product, service, or distributing quarterly financials, your goal is to maximize the reach of your news and engagement among viewers. We’re here to support that. Business Wire's push technology places your news release in front of thousands of journalists, databases, search engines, and social channels. We help build brand awareness across your target audiences.

Blogging 368
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How PR Supports Employer Branding

ImPRessions - Crenshaw Communications

As the “Great Resignation” gives way to “Quiet Quitting,” worker engagement and employer branding is bigger than ever, and so is the PR that drives it. That wasn’t always the case. Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck.

Brand 333

More Trending

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5 tips for improving your PR company

Agility PR Solutions

All organizations need to have good public relations. This includes companies that primarily provide PR services. When you run a PR company, you need to be able to prove that you can successfully provide PR services for companies of all kinds, including those who need to improve their PR and those who are seeking to […]. The post 5 tips for improving your PR company appeared first on Agility PR Solutions.

Company 161
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The Top 10 Communications Challenges in 2022: It’s not the Budget it’s the Clutter:

Sword and the Script

Budget used to be among the top communications challenges, but it’s slid down the list every year for the past five; comms budgets don’t show up as a problem until #8 and garnered just 13% of the votes from respondents. Ask 10 PR people to define public relations and you’ll get 10 different answers. Ask 10 PR pros what their top communications challenges are and about three in 10 will say: 1) cutting through the noise (35%); 2) too many priorities (31%); and. 3) lack of employee experience (25%)

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How to talk to the C-Suite about Public Relations

Remote PR Jobs

The majority of PR professionals will tell you: public relations can be difficult to explain to the c-suite, or other business executives. It’s often nuanced, layered with soft skills, and doesn’t always have the most linear measurement to track progress. The frustrating part is that it does have the capacity to create massive business impact.

Publicity 208
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Quickly understand if media and public interest is up or down

NewsWhip

Timeline now delivers visualizations that help you quickly understand if media and public interest in any topic you are monitoring is up or down since the previous period. Assess change in interest at a glance. The Timeline widget gives you hour by hour, and day by day graphs of real-time public and media interest in any topic. For a comms professional, it can be difficult to understand the state of play for the many topics you have to monitor on a daily basis, but not anymore.

Publicity 173
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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5 Ways Your Company Can Make a Social Impact Today

PRSay

As the founder of OnPurpose PR in Fairfield County, Conn., I firmly believe that regardless of the age, stage or phase of any organization, there are many ways to make a social impact. If you are a newly established PR consultancy, perhaps you cannot donate funds to charity yet, but with your expansive network, you may be able to rally others around a good cause.

Company 156
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How To Manage Being “Ghosted” By Media

ImPRessions - Crenshaw Communications

As B2B PR pros, we’re always looking for creative ways to tell a story. We look to secure an article or segment that not only hits priority message points, but appears in an influential publication relevant to the company’s business. When pitching a significant news announcement, perhaps about a new product or VC funding, securing a story ahead of the announcement date is critical to a smooth launch.

How To 321
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Everything you need to know about social media branding

Agility PR Solutions

Consistent branding is crucial for the success of any business. Good branding makes it easier for customers to recognize your business. Not only that, but it also ensures a consistent brand experience which boosts customer trust and loyalty. Social media branding has also become essential as brands continue to embrace digital marketing channels. The latest […].

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Back to School Media Pitches

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here. Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Think about what value you can bring to kids or parents and this goes from pre-school through college.

Pitching 130
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Comms Pros on Whether or Not their Organization Trusts the Media

Sword and the Script

“Depends on the media outlet.” wrote one respondent. “Some [media outlets] are fair; some are not.”. More communications pros say their organization trusts the media than do not. Even so, the percentage is a little under half. The rest is split among fence sitters and those that say their organizations do not trust the media. The 5th Annual JOTW Strategic Communications Survey for 2022 asked respondents – 483 mostly senior comms pros – whether their organization trusts the integrity of reporting

Survey 134
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These were the top posts on Reddit in July 2022

NewsWhip

Welcome back to another edition of our Reddit rankings for July 2022, where once again we looked back at the top communities, posts, and link posts of the month. . Here are some of the key takeaways for this month. r/MadeMeSmile held steady as the biggest rival for r/memes. Sporting events and cultural moments generated a huge amount of discussion. The top link posts were dominated by political discussions.

Reddit 149
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Survey: YouTube Top Social Media Site for Teens; Facebook Usage Plummets

PRSay

YouTube is the favorite social media platform for American teenagers ages 13–17, with 95 percent saying they use the video-sharing site, Pew Research Center finds. Next in social media popularity among U.S. teens is TikTok, which 67 percent of those surveyed say they use. Sixteen percent say they use TikTok “almost constantly.”. Meanwhile, the share of teens who say they use Facebook has plummeted from 71 percent in Pew’s 2014–15 survey to 32 percent today.

YouTube 147
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A Cheat Sheet For Ad Tech PR

ImPRessions - Crenshaw Communications

For anyone new to ad tech PR , it can be overwhelming to learn and understand. The acronyms alone are daunting. Of course, ad tech PR teams don’t need to be experts in every new platform or tech tool, but we need to understand industry trends, issues, and key players. At Crenshaw, we have worked with many ad tech companies across different verticals, so we appreciate how fast the category has changed, and how it touches so many different industries, from marketing to data security.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Media kit essentials: Must-have visual assets

Agility PR Solutions

Companies have a media kit to provide a quick snapshot of their brand to their current and potential clients, journalists, other brands, influencers, and media companies. Thus, this kit needs to assemble attention-grabbing and informative content that offers your company adequate journalistic coverage. This is the age of interactive and visual content.

Media 167
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Positioning Yourself as a Media Expert

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here: People understand the value of being in the media but more often than not, people are just trying to “sell” the media by putting in their product, service or brand without thinking of the bigger picture and the bigger impact they can make.

Media 130
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The Volume and Variety of Communications Work is Shifting, Finds 5th Annual Survey of Comms Pros

Sword and the Script

More than three-quarters of respondents (78%) say the volume of work has increased – and one in three say it’s increased significantly. The type of work has also changed with 90% reporting it’s changed at least some while 50% saying it’s changed significantly. The volume of comms work has grown and changed, according to the 482 respondents to the fifth annual JOTW Strategic Communications Survey, which is being released today.

Survey 127
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The importance of Instagram Reels for brands

NewsWhip

The digital world revolves around social media platforms. And as the digital world changes, so does brand strategy. Companies must adapt to each social platforms ever changing features, using them to their advantage and setting themselves apart from other competitors. A company making the most of their position in the online stratosphere is Instagram, whose post and story features are a staple for many organizations.

Instagram 146
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Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

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What I Learned From Boston Celtics Legend Bill Russell

PRSay

Boston Celtics legend Bill Russell was a giant in every sense of the word. If you saw him play or stood next to him during a presentation training session in your office on lower Fifth Avenue, you would swear he was taller than the 6-10 listed in the program. He used his soft voice and loud laugh to rail against injustice and fight for equal rights.

Training 146
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What Does Top-Tier Media Mean In PR?

ImPRessions - Crenshaw Communications

In the PR world, when we kick-start a new engagement we may ask a client, “Where do you want to see your brand? When it comes to media, do you have a ‘wish list’?” Naturally, the initial response may be a preference for splashy stories in top-tier outlets like The Wall Street Journal, Bloomberg, New York Times, or Fortune. And we agree that nothing is quite as rewarding as securing that one BIG media placement. .

Media 310
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9 social media trends to improve your PR strategy in 2022 and beyond

Agility PR Solutions

A lot has changed since the pandemic. Generally speaking, there was an uptick in the use of social media as 71 percent of consumers reported using social media more frequently than in previous years. Most social media companies had to adjust their technologies and algorithm to meet the new demands. These created new trends across […]. The post 9 social media trends to improve your PR strategy in 2022 and beyond appeared first on Agility PR Solutions.

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Why aren’t we scaling back on the number of social media channels we manage?

Communications Conversations

“I’m a social media team of one–how can I best manage all these different channels?” “My team is stretched super thin and now we’re being asked to take on TikTok–how are we going to do this?” “Social media is just a small part of my overall job yet I’m asked to manage multiple social media channels!

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7 Ways to Deliver Groundbreaking Thought Leadership

Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

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Trip report: Climbing the three highest mountains in the UK in a week

Stephen Waddington

It’s easy to get disheartened by the news agenda in the UK but there’s plenty to celebrate about its people and places. The numbers tell the story: a marathon walk, 3,400 metres climbing, almost £8,000 raised for charity, and 1,050 miles on the road, over seven days. My son Dan and I are back in the North East of England after spending a week on the road in our campervan visiting Scotland, Wales, and England, and climbing the highest mountain in each country.

Report 117
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Prowly #PRChat with Amanda Milligan, Head of Marketing at Stacker

Prowly

Rise and shine PR pros! Grab your coffee (or tea) and meet Amanda Milligan. Prowly #PRChat is back to give you another short interview to read over your favorite morning drink. This time we’re talking about the connection between digital PR and marketing to check if your PR activities can support marketing actions and how […]. The post Prowly #PRChat with Amanda Milligan, Head of Marketing at Stacker appeared first on Prowly Magazine.

Marketing 104
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Social media updates: Instagram expands stickers; Facebook meets backlash and LinkedIn tests a discovery feed

Prohibition

2022 has been a busy year so far for social media changes and updates, with significant shifts being made frequently on every platform. We’ve zoned in on the most significant recent changes that will impact upcoming social media activity. Take a look at our round-up below! Instagram implements an array of reel updates. On Instagram, all videos are now uploaded as reels, meaning that all future Instagram video content will need to be filmed and edited in reel dimensions.

Instagram 117