June, 2022

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5 Ways To Amplify PR Efforts

ImPRessions - Crenshaw Communications

The right public relations strategy allows brands to build visibility while creating or deepening connections with key audiences. But tools like press releases and feature story placements are just the beginning. Here are five ways to amplify PR efforts. Social media adds value. Social media posts can be more than company news and updates. Brands get creative on social channels.

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PR success metrics for the C-suite

Onclusive

In our final article in the June blog series on Measuring Up To Marketing: How PR Fits Into The Mix, we’re discussing PR metrics that resonate with the key business decision-makers. When it comes to measurement, aligning with marketing provides an additional benefit of using the same data and language as your marketing peers when talking about success — which is also the language of the C-suite.

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Hashtags and Press Releases: How Do They Work Together? | Business Wire Blog

Business Wire

Number sign. Pound sign. Octothorpe. A hash. Hashtag. #. What is it? What is its purpose? And most importantly: how can you use it to increase your press release’s visibility?

Blogging 450
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More takeaways from our new “The State of PR Technology 2022” report

Prowly

We’re back with more insights revealed by our “The State of PR Technology 2022” report, which gathered the responses of two hundred PR professionals to various questions about the role of technology in their work. We wanted to get a better idea of what kinds of technology, if any, they were using to make their […]. The post More takeaways from our new “The State of PR Technology 2022” report appeared first on Prowly Magazine.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The Principles of Persuasion in PR

Ronn Torossian

In PR, sincere persuasion is a good choice. In some situations, it is the only choice. When a PR professional looks for public support, they have to know how to put their best argument forward. This would help them to connect effectively with people who have no reason to want to listen to them or […]. The post The Principles of Persuasion in PR appeared first on.

Publicity 195

More Trending

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How Can We Mandate Ethics In PR?

ImPRessions - Crenshaw Communications

It’s no small irony that public relations has a reputation problem. At times PR agencies run afoul of ethical standards by trafficking in false or misleading information, hiding conflicts of interest, or working with a lack of transparency. Then there’s what one report calls “defense of malicious behavior” where a PR team chooses to represent a bad actor.

Ethics 182
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Strategies for collaborating with marketing

Onclusive

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Our focus is shifting to making sure that communications objectives are aligned with marketing, as well as business, goals and discussing how PR teams can work with their marketing colleagues to achieve greater impact for the brand. How can marketing and PR jointly contribute to business goals?

Strategy 195
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20 Lessons from 20 Years: Why Storytelling is Key to Success in the Life Sciences | Business Wire Blog

Business Wire

We have all heard the saying “high risk, high reward.” Nowhere is this more relevant than in the biotech industry where companies push to change the status quo and bring to market groundbreaking new treatments and therapies while also grappling with the challenges of changing market conditions. So how do companies successfully juggle all of these variables and assuage any potential fears of shareholders, employees, customers, business development partners and others?

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Prowly #PRChat with Sherika Powell, Communications Manager of UPS Canada

Prowly

It’s time to reset your day with a nice Prowly #PRChat break, where we drop in on PR pros from all over our industry and get to know a little bit about them through their answers to our questions. This time, we’re talking with Sherika Powell, Communications Manager at UPS Canada and all-round communications expert. […]. The post Prowly #PRChat with Sherika Powell, Communications Manager of UPS Canada appeared first on Prowly Magazine.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Public Relations and Multicultural Companies

Ronn Torossian

Companies that want to stand out from their crowded markets and reach their target audiences need to utilize PR strategies. That way, they’ll become a lot more efficient at engaging and retaining their customers over a long period of time. Diversity There are plenty of different elements to go into creating an effective and successful […].

Company 195
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Diego Pineda on Why you Need Thought Leadership vs. Content Marketing

Flack's Revenge

I saw a piece of content that drew me in recently. It was a story on Medium by Solo Thought Leader author Diego Pineda called Content Marketing is Dying; Here’s why you need to Develop Thought Leadership Instead. My first reaction was, “give me a break! Another XXX is dead (or dying) story! More clickbait fodder.” So I clicked. While wondering: “OK you got me.

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The many paradoxes of public relations

Stephen Waddington

Six months into PhD research studies I know more and more about less and less. But that’s a good thing because I know exactly where I'm heading. I’ve been publishing my research diary as I progress in my studies as a PhD research student. This is the latest post. Academic study strips back a subject to its foundation and rebuilds it around a hypothesis to create new knowledge that is tested by peers.

Publicity 190
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How does PR fit into marketing

Onclusive

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. As a result, PR metrics are often tangential to the way that other marketing functions quantify success, leaving the CMO and the rest of the C-suite with the challenge of normalizing disparate data sets. At the same time, as the media landscape has become increasingly fragmented and crowded, PR pros must rely on data and insights to win against compet

Marketing 195
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Reach Journalists Outside the United States: Tips for Pitching Internationally from AFP and FPA | Business Wire Blog

Business Wire

Public relations experts know the world is bigger than ever – which, on one hand, means more opportunity. But the world is also noisier. Media outlets are understaffed, and reporters are doing more. And with fake news pitches blanketing media outlets around the world, catching the attention of reporters and introducing them to your organization is harder than ever before.

Pitching 384
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What the Uvalde Shootings and Other Crises Reveal about Press Conferences

PRSay

A press conference can be a risky way to convey information to the media and the public, particularly during a crisis. The latest reminder of the perils that press conferences pose comes as new, conflicting facts have emerged about the tragic shootings on May 24 at Robb Elementary School in Uvalde, Texas, in which 19 children and two teachers were killed.

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Public Relations and SaaS Businesses

Ronn Torossian

Software as a service (SaaS) companies have a very distinct business model that’s created to increase and ease adoption. However, to do that, these businesses also need to utilize a public relations strategy that will align with that business model. Although a company might provide plenty of services or products that consumers might need, it’s […].

Publicity 195
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He fired me and Launched my Career in Tech PR

Flack's Revenge

People sometimes wonder how I started out in engineering and wound up in PR. Something that happened recently really made an impression and brought my career journey full circle, 35 years later. Read on to learn more, and I hope you enjoy the story! Geeking out with Audio. I was walking the NAB show aisles at the Javits Center in NYC a few weeks ago, taking in the exhibits and scouting new business when I decided to check out the neighboring AES (audio engineering society) show.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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5 web design mistakes that could be affecting your conversion rate

Agility PR Solutions

A bad website design can have a huge impact on your sales numbers. In fact, 57 percent of consumers say they won’t recommend a website if it’s poorly designed (WebsiteBuilder). This means it’s worth considering whether some simple design tweaks could make your website more appealing to visitors—it could even end up increasing your sales. […]. The post 5 web design mistakes that could be affecting your conversion rate appeared first on Agility PR Solutions.

Web 176
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How does PR fit into marketing

Onclusive

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. As a result, PR metrics are often tangential to the way that other marketing functions quantify success, leaving the CMO and the rest of the C-suite with the challenge of normalizing disparate data sets. At the same time, as the media landscape has become increasingly fragmented and crowded, PR pros must rely on data and insights to win against compet

Marketing 195
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Format Your Press Release for Improved Readership and Results | Business Wire

Business Wire

People don’t read the news.

Education 438
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Why My College Crash Course in Crisis Communications Will Never End

PRSay

Photo of the author above right. My most important crisis communications test didn’t come through my PR work with PayPal, Snowflake or Tetris. It came in college. That’s when my big secret became the talk of the prestigious UT-Austin Plan II Honors Program. My diary had been stolen, and the contents had been shared throughout the student body. Looking back at the situation now, I’m not certain what was worse: my literary efforts to sound like a combination of Ayn Rand and Anais Nin — or my verba

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Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

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Impact of PR Crisis on Brand Reputation

Ronn Torossian

A PR crisis impacts the reputation of a brand. How the brand responds also determines the impact of the crisis. Crisis can be of many types, but what is common is that it poses a threat to the positive reputation of a brand. Crisis PR insulates a brand from negative consequences. A crisis can lead […]. The post Impact of PR Crisis on Brand Reputation appeared first on.

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Everything and ethics with Mark McClennan, PRSA’s 2016 National Chair and EthicalVoices host

Axia PR

In this episode, Mark McClennan, 2016 PRSA National Chair and host of EthicalVoices , shares his expertise on ethics. Mark and On Top of PR host Jason Mudd, APR, discuss ethics in public relations, ethical failures, advice for dealing with ethical dilemmas, why people are making unethical decisions, how to have a difficult conversation with an unethical person, and how to encourage ethical responsibility in your company.

Ethics 174
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Is AI the future of content marketing? An analysis of what AI can and can’t do

Agility PR Solutions

Is AI the future of content marketing? It’s a question that many marketers have. With so many people using AI to create and optimize their content, it may seem like the answer is “yes.” But what does this mean for real-life human writers? What areas can’t AI perform in yet? And where has it been […]. The post Is AI the future of content marketing?

Analysis 172
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PR Myth #6 – PR is Only for Crisis

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Many people think of PR as something that is only when you are in crisis… that the PR spin machine has to start when things are spiraling negatively. Yes, that is one component of PR and there are PR professionals who specialize in this area.

Crisis 130
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7 Ways to Deliver Groundbreaking Thought Leadership

Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

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Team Building in a Work-From-Home Environment

Remote PR Jobs

Working from home has a lot of benefits, like maintaining a flexible schedule or relaxed dress code. But when work teams have only met through a Zoom meeting or email chain, it can be difficult to build a tight-knit, collaborative, and supportive dynamic. When a company builds a strong, trustworthy team, productivity can skyrocket. Here are a few ways you can cultivate those relationships, near or far.

Employee 130
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Continued energy required to defeat diversity complacency

Steve Barrett on PR

As the second annual official federal Juneteenth holiday approaches, there is still a vast amount of work to do to combat inequality in the PR industry.

Energy 159
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Utilizing Newsjacking for PR

Ronn Torossian

The news cycle these days tends to move quite quickly which has created new challenges for companies trying to keep up with the latest trends. Additionally, the journalism industry has also shifted, which means companies need to work hard and fast so they can get themselves and their solutions in front of the public, which […]. The post Utilizing Newsjacking for PR appeared first on.