June, 2022

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5 Ways To Amplify PR Efforts

ImPRessions - Crenshaw Communications

The right public relations strategy allows brands to build visibility while creating or deepening connections with key audiences. But tools like press releases and feature story placements are just the beginning. Here are five ways to amplify PR efforts. Social media adds value.

Data 275
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PR success metrics for the C-suite

Onclusive

In our final article in the June blog series on Measuring Up To Marketing: How PR Fits Into The Mix, we’re discussing PR metrics that resonate with the key business decision-makers.

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Hashtags and Press Releases: How Do They Work Together? | Business Wire Blog

Business Wire

Number sign. Pound sign. Octothorpe. A hash. Hashtag. #. What is it? What is its purpose? And most importantly: how can you use it to increase your press release’s visibility? public relations

Blogging 357
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The Principles of Persuasion in PR

Ronn Torossian

In PR, sincere persuasion is a good choice. In some situations, it is the only choice. When a PR professional looks for public support, they have to know how to put their best argument forward.

How To 195
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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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This is what journalists really want from PR pros, according to Cision survey

PR Daily

Here’s a rundown of what journalists say they do and don’t expect from PR pros. Journalists and PR pros can sometimes have a tumultuous relationship.

Survey 168

More Trending

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7 Reasons To Hire An Independent PR Firm

ImPRessions - Crenshaw Communications

For a creative services firm – like ad, PR or marketing agencies – differentiation is key. One way agencies distinguish themselves is by touting their independent status. In the advertising world, that may mean the company isn’t part of a consulting firm.

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PR success metrics for the C-suite

Onclusive

In our final article in the June blog series on Measuring Up To Marketing: How PR Fits Into The Mix, we’re discussing PR metrics that resonate with the key business decision-makers.

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Format Your Press Release for Improved Readership and Results | Business Wire

Business Wire

People don’t read the news. education public relations marketing

Education 344
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Public Relations and Multicultural Companies

Ronn Torossian

Companies that want to stand out from their crowded markets and reach their target audiences need to utilize PR strategies. That way, they’ll become a lot more efficient at engaging and retaining their customers over a long period of time.

Company 195
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How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.

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The benefits of micro and nano social media influencers

PR Daily

Bigger isn’t always better. You might believe that the bigger, the better when it comes to influencer marketing, especially if you’re new to the concept. However, this isn’t the case.

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5 web design mistakes that could be affecting your conversion rate

Agility PR Solutions

A bad website design can have a huge impact on your sales numbers. In fact, 57 percent of consumers say they won’t recommend a website if it’s poorly designed (WebsiteBuilder).

Web 148
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Myths And Facts About Public Relations

ImPRessions - Crenshaw Communications

Almost 10 years into my tech PR career, I still have family and friends ask the age-old question – “So, what exactly do you do? What is PR exactly?” . Why do PR people feel that no one understands what we do? Because few do. And public relations isn’t always a straight path.

Publicity 284
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Strategies for collaborating with marketing

Onclusive

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix.

Strategy 195
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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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20 Lessons from 20 Years: Why Storytelling is Key to Success in the Life Sciences | Business Wire Blog

Business Wire

We have all heard the saying “high risk, high reward.” Nowhere is this more relevant than in the biotech industry where companies push to change the status quo and bring to market groundbreaking new treatments and therapies while also grappling with the challenges of changing market conditions.

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Public Relations and SaaS Businesses

Ronn Torossian

Software as a service (SaaS) companies have a very distinct business model that’s created to increase and ease adoption. However, to do that, these businesses also need to utilize a public relations strategy that will align with that business model.

Publicity 195
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Why you need to embrace nostalgia marketing now

PR Daily

Only ’90s kids will get why this technique is so valuable. Nostalgia marketing is taking the world by storm, as millennials and Gen-Z are longing for the past, and brands are taking them on a journey through time. The result? A successful marketing campaign that converts.

Marketing 158
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New insights around online privacy, personalization, digital marketing and media preferences

Agility PR Solutions

Newly released research from local businesses service provider Scorpion explores the traditional and digital media channels consumers prefer when researching and purchasing new products or services, as well as their data privacy/online personalization preferences.

Privacy 145
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A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

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5 KPIs that Showcase PR Value

ImPRessions - Crenshaw Communications

A top priority of the best PR agency teams is measuring how well we do. In our business, that means establishing key performance indicators (KPIs). KPIs serve as a benchmark for PR performance and help quantify program results.

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Strategies for collaborating with marketing

Onclusive

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix.

Strategy 195
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Reach Journalists Outside the United States: Tips for Pitching Internationally from AFP and FPA | Business Wire Blog

Business Wire

Public relations experts know the world is bigger than ever – which, on one hand, means more opportunity. But the world is also noisier. Media outlets are understaffed, and reporters are doing more.

Internal 306
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Impact of PR Crisis on Brand Reputation

Ronn Torossian

A PR crisis impacts the reputation of a brand. How the brand responds also determines the impact of the crisis. Crisis can be of many types, but what is common is that it poses a threat to the positive reputation of a brand. Crisis PR insulates a brand from negative consequences.

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5WPR 2022 Consumer Culture Report

5WPR’s third annual report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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People hate the Instagram update, Shake Shack boycott and H&M pegged for ‘deceptive’ ESG practice

PR Daily

Also: Why young people are using the metaverse. Hello, communicators: Instagram users are not happy about the app’s latest update. For some people, the app has changed to “dark mode,” while photos and videos now take up the entire screen, à la TikTok.

Instagram 151
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5 marketing tips that will ensure your next product launch is a success

Agility PR Solutions

Product marketing is one of the most important and often overlooked, aspects of product development. A successful product launch requires a well-executed marketing strategy that starts long before the product is launched. A product launch is an exciting time for any small business owner.

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How Can We Mandate Ethics In PR?

ImPRessions - Crenshaw Communications

It’s no small irony that public relations has a reputation problem. At times PR agencies run afoul of ethical standards by trafficking in false or misleading information, hiding conflicts of interest, or working with a lack of transparency.

Ethics 181
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How does PR fit into marketing

Onclusive

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders.

Marketing 195
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2022 Media Database Buyer’s Guide

To maintain accurate contact information for journalists and influencers, a homegrown database doesn’t cut it. Cision created the go-to guide for selecting a new media database. Download and learn how to choose the right media database for you!

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More takeaways from our new “The State of PR Technology 2022” report

Prowly

We’re back with more insights revealed by our “The State of PR Technology 2022” report, which gathered the responses of two hundred PR professionals to various questions about the role of technology in their work.

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Utilizing Newsjacking for PR

Ronn Torossian

The news cycle these days tends to move quite quickly which has created new challenges for companies trying to keep up with the latest trends.

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CBS News exec Shawna Thomas’ 3 tips for building better relationships with journalists

PR Daily

Thomas suggests positioning you organization as just one character in a bigger story.