March, 2021

3 Steps for Effective Crisis Communications Management

Onclusive

A communications crisis can be one of the most difficult situations in your career. Crisis preparedness, internal education and having the right tools can aid you before a crisis hits.

What CEOs Should Know About PR and Communications

Ronn Torossian

Many PR teams and agencies tend to urge high-ranking members of a company to build their own social media profiles and share content on those platforms, however, there are certain times during a company’s lifetime when the CEO should actually become the spokesperson for the public.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Another Reason Tech Startups Need PR

ImPRessions - Crenshaw Communications

For a new technology business, the decision of to commit to a PR agency or in-house PR consultant is a consequential one. It’s also occasionally controversial. Celebrity entrepreneurs like Mark Cuban have warned ambitious startups against spending on an outside PR firm.

B2C 206

Inside Journalism’s Social Media World – What Business Wire’s 2020 Media Survey Revealed | Business Wire Blog

Business Wire

As more people continue to consume their news via social media, journalists continue to rely on it for research, sources, ideas, story promotion, and audience outreach, feedback and growth.

Survey 292

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

From Breakthrough IP to Market Domination

Flack's Revenge

Here is the third installment in my series about maximizing “secret sauce” in tech marketing. In the first post, I explored the meaning and history of the term, and shared examples. Then, in the next one, I outlined steps to turn your core IP into a PR asset , and included case studies.

More Trending

Webinar: The Growth PR Playbook

Onclusive

What a year it’s been for Public Relations.

Data 212

AR is Ready to Take a Bigger Role

Ronn Torossian

When we first met AR in 1962, it was amusing and fun being able to experience what it was like to ride a motorcycle without having to venture outdoors, especially in the winter.

Are You The Next Intern for Crenshaw Communications?

ImPRessions - Crenshaw Communications

It is time for us to add an intern to our team! Are you a college student or recent grad looking to gain experience in a top B2B technology PR agency? Check out our job description and if this sounds like a fit for you, please send your resume to Colleen O’Connor ( colleen@crenshawcomm.com ).

Current State of the Media – What Business Wire’s 2020 Media Survey Revealed | Business Wire Blog

Business Wire

Smaller newsrooms. Layoffs and furloughs. Fake news. Soaring news consumption. A global pandemic. The media industry was among the hardest hit in 2020 as journalists played a vital role in informing the public during these uncertain times. media relations

Survey 264

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to build a stronger brand to withstand the social media haters

PR Daily

The new rules of business branding are becoming clear, and organizations that have found big success should be prepared for a backlash online.

The best free and paid media monitoring tools for PR coverage

The Resolution Blog

CoverageBook does not discover mentions for you. That’s not the job we do. You collect and handpick the URLs of your mentions you want to showcase. Paste these URLs into CoverageBook and we’ll get busy collecting data + images.

Tools 156

Clearing the Two Biggest and Heaviest Cultural Roadblocks for PR/Communications’ Data-Driven Journeys

Onclusive

A famous line from the longest English poem, ‘The Rime of the Mariner’ by the 18th century poet, Samuel Taylor Coleridge is – ‘water, water, everywhere, nor any drop to drink’. One could say the same when it comes to organizations – ‘data, data everywhere nor any insight to learn!’.

Data 212

Online Trust is More Valuable Than Ever

Ronn Torossian

After COVID-19 kept more people at home and sent many others onto digital platforms, one other area also saw sudden increases. That was online fraud. The result was heightened sensitivity to personal data and privacy and consumer expectations that companies would be acute to this.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

International Women’s Day: When Good PR Backfires

ImPRessions - Crenshaw Communications

The tweet that launched a whopper of a PR backlash for Burger King on International Women’s Day wasn’t really that bad. The initial post from @BurgerKingUK read simply, “Women belong in the kitchen.” ” Clearly, it was meant to get our attention.

Celebrating Success: How Canadian Online Publishing Awards Created an Innovative Virtual Event Experience | Business Wire Blog

Business Wire

This year’s edition of the Canadian Online Publishing Awards (COPA) was a special one, not only because they were forced to transform and innovate their in-place strategies due to the pandemic, but also because it marked their 12-year anniversary.

12 ranking factors that matter to Google for 2021

PR Daily

Looking to improve your SEO performance this year? Here are the factors that should get the greater part of your attention. Search engines are constantly changing and improving on their algorithms. This means that what worked years decades ago is no longer relevant today.

Google 171

Webinar Rewind: How to Integrate Paid, Owned and Earned (Without Losing Your Mind)

Cision

Get more out of your earned media efforts. US Blog

Media 217

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

The Growth PR Playbook

Onclusive

What a few years it’s been for Public Relations.

Facebook Marketing Tips

Ronn Torossian

The social media giant with over 2 billion active users is one of the biggest places where marketers can attract people’s attention to companies.

Facts vs. Fluff: Are Opinion Pieces Dead?

ImPRessions - Crenshaw Communications

In today’s oversaturated media and content world, the sheer amount of available news can be overwhelming, both for PR teams who navigate media needs and for those who consume the news. In fact, many consumers want to cut through the fluff and just get to the facts.

[SERIES] Part 6: Why Should You Use a Newswire to Distribute Your News Release? Public Demand | Business Wire Blog

Business Wire

In this series, we are taking a deep look at the role newswires play in the news and content space, including the highly specific benefits of using a newswire, especially a trusted one, to amplify your news.

Create shareable content: 5 Hollywood storytelling tips

PR Daily

Nobody likes writing posts or shooting videos that nobody ‘likes.’ Here’s how to create content that hits emotional buttons so audiences hit the “share” button.

5 best online survey tools and why marketers need them

Awario

The new era of mobile technologies and the popularity of social networks give marketers an incredible opportunity to connect with users and build a closer bond. But you cannot build a relationship with your audience without understanding its needs and preferences.

Survey 151

What to Highlight in PR Measurement Analysis and Reports

Onclusive

In the fourth post of this 4-part series on Growth PR, we examine what should be included in your analysis for the most insightful and strategic information.

CSR Public Relations That Helps

Ronn Torossian

Being a valuable and known supporter of the community became increasingly priceless during the pandemic because of the many people who were either furloughed or laid off from their jobs.

How Editorial Calendars Are Key To Great PR Campaigns

ImPRessions - Crenshaw Communications

A successful PR campaign is a strategic one. That starts with planning earned and branded content around the schedules of target publications, as well as key dates, milestone events, and industry happenings.

B2B 195

Moving Beyond Photos – Use Multimedia to Increase the Value of Your News | Business Wire Blog

Business Wire

I am sure by now, you’ve noticed that everyone is talking about the value of including visuals with your news release. And for good reason. Media relations today is harder than ever, and so is catching reader attention. Multimedia helps you do both.

48 quick hints to craft better business copy

PR Daily

Add these tips to your storytelling arsenal to make your messaging sparkle and sing. Each time you sit down to write, remind yourself of this sobering fact: “Nobody has to read this.”. If you must use the word “sustainable”, don’t add tautology to cliché by pairing it with “long-term”.

7 Headline Writing Tips for Your Digital Content

Cision

Your headline is the first (and sometimes only) thing a reader sees. So follow these tips the next time you’re writing a headline. Media Blog

News Release Benchmarks for the Technology Industry

Onclusive

Onclusive & Business Wire Team Up to Identify Characteristics of a Winning News Release In a first-of-its-kind research study in 2020, we analyzed press releases across two dozen industries to better understand syndicated pick-up, social media engagement, and editorial coverage.