Onclusive

MARCH 31, 2021

A communications crisis can be one of the most difficult situations in your career. Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Crisis situations require research so that you can address the circumstance thoughtfully, and multi-channel rapid response. With careful planning, you can put together an effective PR crisis plan that allows you to move quickly and avoid pitfalls.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

Ronn Torossian

MARCH 17, 2021

Many PR teams and agencies tend to urge high-ranking members of a company to build their own social media profiles and share content on those platforms, however, there are certain times during a company’s lifetime when the CEO should actually become the spokesperson for the public. However, plenty of CEOs don’t really prioritize contributing to […].

Communications 286

Communications Agency Social Media Company 286

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For a new technology business, the decision of to commit to a PR agency or in-house PR consultant is a consequential one. It’s also occasionally controversial. Celebrity entrepreneurs like Mark Cuban have warned ambitious startups against spending on an outside PR firm. Cuban sees PR spend as wasteful and premature for most early-stage companies.

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Study SEO Course B2B 234

Business Wire

MARCH 11, 2021

I am sure by now, you’ve noticed that everyone is talking about the value of including visuals with your news release. And for good reason. Media relations today is harder than ever, and so is catching reader attention. Multimedia helps you do both. It gives reporters instant access to supplement what they need to cover your news and can increase the attention your story receives among readers.

Blogging 443

Blogging Report Media Relations Media 443

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

MARCH 25, 2021

Your headline is the first (and sometimes only) thing a reader sees. So follow these tips the next time you’re writing a headline.

Writing 360

Writing Blogging Media 360

The Resolution Blog

MARCH 22, 2021

CoverageBook does not discover mentions for you. That’s not the job we do. You collect and handpick the URLs of your mentions you want to showcase. Paste these URLs into CoverageBook and we’ll get busy collecting data + images. So if we don’t how do you collect the URLs in the first place?! The answer […]. The post The best free and paid media monitoring tools for PR coverage appeared first on PR Resolution — by CoverageBook.

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Tools Media Data Blogging 245

Onclusive

MARCH 3, 2021

What a year it’s been for Public Relations. Public Relations is no longer focused on campaigns that are based on opinion, but on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and accelerate activities that impact the business bottom line. Join Carly Owens of Experian, Robyn Hannah of Dynamic Signal, Elizabeth Bassler of ConnectWise, and Kelly Byrd of Onclusive who will discuss practical PR plays that you can start impl

Storytelling 221

Storytelling Data Communications Publicity 221

ImPRessions - Crenshaw Communications

MARCH 16, 2021

It is time for us to add an intern to our team! Are you a college student or recent grad looking to gain experience in a top B2B technology PR agency? Check out our job description and if this sounds like a fit for you, please send your resume to Colleen O’Connor ( colleen@crenshawcomm.com ). We look forward to hearing from you! PR/Marketing Intern.

Internal 323

Internal International Communications B2B 323

Business Wire

MARCH 2, 2021

Like so many people around the world, I watched the events of January 6, 2021 unfold with varying degrees of shock, sadness and despair. For me, one of the greatest tragedies resulting from the terror that was acted out during the Capitol riots is that so many others saw the events as a justifiable, long overdue triumph. The overwhelming majority of the rioters who claim to love America missed the point.

Blogging 393

Blogging Examples Publicity 393

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Cision

MARCH 11, 2021

The media saw record layoffs in 2020 and women were hit particularly hard. Bookmark these career resources for women as you head back to work.

Resources 296

Resources Media Blogging 296

Ronn Torossian

MARCH 29, 2021

When we first met AR in 1962, it was amusing and fun being able to experience what it was like to ride a motorcycle without having to venture outdoors, especially in the winter. At the time, many observers thought it might be a passing fad, kind of like Mario Brothers were to the arcade industry. […]. The post AR is Ready to Take a Bigger Role appeared first on.

Industry 195

Industry Strategy Marketing 195

Prowly

MARCH 9, 2021

With artists having far more control and freedom when sharing their work with the public, many decide to do music PR on their own (or not do it at all). Sounds familiar? Even with huge talent and an amazing story, your music might never get the attention it deserves without relevant media contacts and a […]. The post Music PR: How to Get Publicity for Your Music appeared first on Prowly Magazine.

Publicity 197

Publicity How To Media 197

Onclusive

MARCH 26, 2021

What a few years it’s been for Public Relations. Although PR and communications have always been and will always be about telling company and brand stories and managing reputation, the ways of creating, controlling, and amplifying those stories, in addition to how and when success is best measured, has shifted. The focus is no longer on campaigns that are based on opinion, but on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition,

Data-Driven PR 195

Data-Driven PR Storytelling Measurement Data 195

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

ImPRessions - Crenshaw Communications

MARCH 11, 2021

A successful PR campaign is a strategic one. That starts with planning earned and branded content around the schedules of target publications, as well as key dates, milestone events, and industry happenings. Planning is vital to successful pitching and one essential component is the humble editorial calendar. It’s the worst-kept secret in most PR firms. .

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Business Wire

MARCH 18, 2021

This year’s edition of the Canadian Online Publishing Awards (COPA) was a special one, not only because they were forced to transform and innovate their in-place strategies due to the pandemic, but also because it marked their 12-year anniversary. And, I must say, it’s one of the best virtual conferences I’ve attended so far! COPA is organized by Masthead Magazine (under North Island Publishing) and showcases the best of the Canadian online media scope.

Blogging 383

Blogging Conference Strategy Media 383

Cision

MARCH 1, 2021

See why these press releases impressed us the most in February.

Blogging 379

Blogging 379

Ronn Torossian

MARCH 26, 2021

After COVID-19 kept more people at home and sent many others onto digital platforms, one other area also saw sudden increases. That was online fraud. The result was heightened sensitivity to personal data and privacy and consumer expectations that companies would be acute to this. American financial author and podcaster James Altucher seemed to sum […].

Privacy 195

Privacy Financial Data Consumer 195

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Prowly

MARCH 3, 2021

Cryptocurrencies and their underlying technology, blockchain, are two of the youngest industries that exist today. Beyond their infancy status, they mark the world’s entrance into a fully digitized sector – but, with the blockchain PR buzz of the last 3 years officially being over, companies within the space now need to show the true value […].

Technology 197

Technology Industry Company 197

Onclusive

MARCH 23, 2021

In the fourth post of this 4-part series on Growth PR, we examine what should be included in your analysis for the most insightful and strategic information. As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause.

Analysis 195

Analysis Report Measurement Data 195

Agility PR Solutions

MARCH 24, 2021

The impact of COVID was bruising for creative and design teams, which are emerging from the challenges of the pandemic with fewer resources and greater demands for creative work—but nevertheless, creative teams showed remarkable adaptability, learned new technical skills, and increasingly partnered with outside creative agencies and freelancers, according to new research from marketing resource […].

Resources 203

Resources Creativity Agency Marketing 203

Business Wire

MARCH 3, 2021

In this series, we are taking a deep look at the role newswires play in the news and content space, including the highly specific benefits of using a newswire, especially a trusted one, to amplify your news. There are seven core reasons organizations use newswires like Business Wire to distribute their breaking news content: Trust. Reach. Visibility.

Publicity 324

Publicity Blogging Industry 324

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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

Communications

Cision

MARCH 15, 2021

Get more out of your earned media efforts.

How To 368

How To Media Blogging 368

Ronn Torossian

MARCH 22, 2021

The social media giant with over 2 billion active users is one of the biggest places where marketers can attract people’s attention to companies. Brands that are looking to achieve a lot of success should be looking into mastering Facebook marketing because it’s one of the biggest places where audiences connect with both big and […]. The post Facebook Marketing Tips appeared first on.

Facebook 195

Facebook Marketing Social Media Company 195

Prowly

MARCH 11, 2021

Let’s face it: If you’re an author self-publishing your first nonfiction book, the chances you’ll get mainstream media coverage by just having your book out on Amazon are next to nil. If you don’t have deep pockets to brute-force your way in, that is. And even then, unless you have an exceptionally well-written and compelling […]. The post Book Publicity Secrets: How to Get Media Coverage for Your Nonfiction Book appeared first on Prowly Magazine.

Publicity 171

Publicity How To Media 171

Onclusive

MARCH 22, 2021

Onclusive & Business Wire Team Up to Identify Characteristics of a Winning News Release In a first-of-its-kind research study in 2020, we analyzed press releases across two dozen industries to better understand syndicated pick-up, social media engagement, and editorial coverage. The findings suggested the best days and times to distribute those releases, how broadly they should be distributed, and in what format the releases should be sent.

Technology 195

Technology Industry Healthcare Social Media 195

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Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

Leadership

Agility PR Solutions

MARCH 28, 2021

My marketing advice today is for CEOs and business owners. I’d like to expose two common problems that are dumbing down your marketing, and costing you leads and sales. The first problem is that it’s highly likely your marketing team doesn’t know the language of marketing. What I mean by “language” is the key concepts […]. The post Wise up: How to build and run a well-oiled marketing team appeared first on Agility PR Solutions.

How To 199

How To Marketing Publicity 199

Business Wire

MARCH 24, 2021

Smaller newsrooms. Layoffs and furloughs. Fake news. Soaring news consumption. A global pandemic. The media industry was among the hardest hit in 2020 as journalists played a vital role in informing the public during these uncertain times.

Survey 298

Survey Media Blogging Industry 298

Cision

MARCH 11, 2021

Detta är en gästartikel skriven av Laura Lindholm från Miltton om den massrörelse som amerikanska privatinvesterare iscensatte på aktieforumet WallStreetBets.

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