February, 2021

The Future of Content Marketing Strategies

Ronn Torossian

How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy.

Startup PR & How to Get Lift-Off For Your Launch

Onclusive

Communications challenges can halt PR founders before they get started. We recently collaborated on an in-depth whitepaper produced by Business Wire.

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The Art Of Analyst Relations: A PR POV

ImPRessions - Crenshaw Communications

Media relations is a huge part of any PR program , given the third-party validation that comes with earned media.

Recruiting in PR: Eliminating Barriers to Entry for People of Color | Business Wire Blog

Business Wire

While speaking with a friend who is in the process of applying to law school, the topic of the lack of minorities in this particular school came up during a conversation with an admissions officer.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Back to the Future of PR and Marketing: Cision Acquires Brandwatch

Cision

In a big win for customers of both companies, Cision is acquiring Brandwatch, a global leader in social listening and digital consumer intelligence. US Blog

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The Growth of Intelligence and How It Is Vital

Ronn Torossian

Intelligence is so important to many sectors of society, particularly governments, law enforcement, and the military. So, too, is its value to business.

Why The Equilar Communications Team Moved from Cision to Onclusive Pro

Onclusive

10 Things To Know Before Dating a PR Pro

ImPRessions - Crenshaw Communications

It’s Valentine’s Day, the traditional holiday for couples, and an occasion to show how much we appreciate the special people in our lives. Let’s face it – dating can be awkward and uncomfortable.

5 Public Relations Trends for 2021 | Business Wire Blog

Business Wire

Business Wire hosted a webinar where experts discussed the top trends impacting public relations in 2021. The panel featured Sandra Fathi , President, Affect PR; Ginger Porter , President, Central Region, Golin; and Stuart Bruce , PR Futurist and CEO, Stuart Bruce Associates.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 Tips to Optimize Your Content for Voice Search

Cision

Voice search can't be ignored. Here are 5 tips to optimize your digital content to compete in search and increase organic traffic. Media Blog

How ‘granfluencers’ are shaking up social media representation and influencer marketing

PR Daily

Don’t count grandma out when it comes to growing your followers. Here’s what the trend means for the PR industry and social media managers.

Digital Advertising Risks

Ronn Torossian

It’s been about a year since lockdown for COVID-19, a year of , spending days between different digital apps or trying out different hobbies when the apps get too boring or predictable.

SMG Connects the Dots Between Content Marketing and Business Outcomes

Onclusive

In the past, the SMG Brand Marketing team wasn’t necessarily excited to share reports with the business, and the metrics SMG reported on rarely helped enhance content strategy.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

All PR teams want to earn coverage in top-tier media outlets. Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times.

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Getting Started in PR? Here are 5 Steps to Build Your Career | Business Wire Blog

Business Wire

In our recent professional education webinar ( click here to view the webinar), we brought together PR leaders and academics and a rising public relations professional to find out what newer PR pros need to know to move forward in their careers. public relations

10 Questions to Ask Before You Publish a New Blog Post

Cision

If you don’t have these must-haves checked off your list before publishing, a new blog post may not perform as well as you’d hoped. Don’t skip these steps! Media Blog

3 social media trends to embrace in 2021

PR Daily

What type of content will perform the best on Instagram? How can social media drive crucial e-commerce operations? Here’s what you must know. For public relations and marketing professionals specifically, 2020 was transformative.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

Secondhand and Second Party Are More Popular Than Ever

Ronn Torossian

Buying secondhand clothing and merchandise used to have a stigma attached to it but as the Chicago Tribune reported even before the pandemic, things have changed and secondhand has gone mainstream.

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How a PR agency can contribute to your communications strategy, and how to select the right agency for your business

Onclusive

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry.

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7 Occasions When PR And Marketing Must Work Together

ImPRessions - Crenshaw Communications

Between the PR and marketing functions of any organization there can be creative tension or even competition. Sometimes that’s because each team struggles for their rightful piece of the same budget pie, especially during lean times. But the conflict typically runs deeper.

[SERIES] Part 4: Why Should You Use a Newswire to Distribute Your News Release? Innovation | Business Wire Blog

Business Wire

For nearly 60 years, Business Wire has been an integral player in the newswire space.

Turn Your Secret Sauce into a PR Asset with these 4 Steps

Flack's Revenge

In my last post I explained the history and significance of secret sauce , or IP, in tech marketing. I also laid out the challenges of getting PR mileage from your core tech. To summarize, “secret sauce” underpins a solution or component.

Is Clubhouse the next big social media platform for brands?

PR Daily

Here’s what communicators should know about the latest social platform and its audio format, as more and more users sign on—and what competitors await.

Selling on Social Media

Ronn Torossian

In January 2020, more than half the world’s population was using social media, according to data from Statista. That’s 3.8 billion users out of a total of 7 billion people! For the same period and in the U.S. alone, 79% of Americans had a social media profile.

The Executive’s Guide to Building and Leading an Impactful Communications Department

Onclusive

Strategic communications holds the keys to your biggest brand asset—your corporate reputation. However, all too often there is a disconnect between executive leadership and communications departments.

Crenshaw Promotes Team Members

ImPRessions - Crenshaw Communications

To kick off 2021, we are excited to announce two well deserved promotions. Caroline Yodice has been promoted to Senior Account Supervisor.

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Authentic Representation Matters for Businesses to Outperform Financially

Business Wire

A 2020 Catalyst report delivers compelling motivation for business leaders to work harder to reach more diverse customers: People of color hold a growing share of buying power in the American economy. Consumer spending by women worldwide reached an estimated US$31.8 Trillion in 2019.

Who are you talking to?

The Resolution Blog

Understanding your audience is the most important stage in developing PR strategy. It’s impossible to influence and change opinion without a full understanding of who you are talking to and how they feel. And with more data available than ever before, how do you begin that level of research?

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5 influencer marketing predictions for 2021

PR Daily

In the coming year, expect micro-influencers to flourish, social causes to drive the conversation and content developers to test out new platforms. As the new decade is upon us, many brands are analyzing the way they connect with consumers.

Empowering Social Employees

Ronn Torossian

Next to glowing customer comments, employees rave about the brand or their company’s service rank up there for credibility and favorability. One of the reasons is that they have insider information that consumers don’t. They know more about the brand or service than the person on the street.