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One of the most important goals of a marketing team is to be able to create a unified brand across all of the touchpoints and stakeholders. MORE
Although some call it “free advertising,” public relations isn’t free. It’s not even cheap. Like any other business investment, it’s only worthwhile if it pays off. MORE
Here are the tools and tactics PR pros should master as the industry adapts to an ever-increasingly virtual world. COVID-19 has accelerated changes that were already disrupting the business world, and employees must quickly adapt by learning new skills. MORE
Business owners, as well as marketers, are constantly looking for ways to improve and are always prioritizing the newest trends to promote brands and corporations. MORE
Public relations is one of the best ways to expose a business to new people and gain a bigger audience. To put it simply, it’s the way that businesses can communicate with people. MORE
B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals Good things really do come to those who wait. MORE
This year, with the state of things, due to the pandemic, the event marketing industry, as well as other global events, have undergone significant changes. With social distancing as the main rule around the world, brands can’t take advantage of in-person events to sell and market their products. MORE
The fourth wall is a figurative one at the foot of a stage (the other three walls shape the room of the set). Actors breach this wall when they talk to the audience. Similarly, PR is being challenged to break through mass communications and take the message directly to individuals. . MORE
B2B video marketing has raised a few eyebrows in recent years. Some find it hard to picture B2B CEOs scrolling through video on social media or surfing YouTube, especially to view business-related content. So we have to ask the question: Is video B2B marketing a viable tactic for your strategy? MORE
On November 3, registered voters in the U.S. will cast their ballots to elect the next president of the United States. MORE
Every good PR person has the same best friend – email. In the business of public relations, email is essential for communicating with partners, journalists and future clients. We’re not alone in this, but in the communication business, email still reigns supreme. MORE
The ability to find unique solutions isn’t an innate trait. Here’s how you can build an environment and culture that promotes discovery and imagination. If you look at the majority of job specs for roles in PR and marketing, you’ll see creativity listed as one of the desired character traits. MORE
Growth PR starts with crafting a narrative using data. It’s a way to discover what your audience cares about and what drives behavior that delivers tangible results for your company. Essentially, growth PR helps your story get told on the right channels. MORE
Working in public relations can be a varied, fast-paced, and fascinating career, but being employed within an agency is a very different experience compared to starting a business from scratch. MORE
With so many marketers using storytelling to engage their audiences, how do brands stand out among the competition? Humor is one way. Not only are consumers wired to read and listen to stories, but they’re also highly receptive to humor because it grabs attention and makes the brand more human. MORE
SEPTEMBER 25, 2020
Understanding critical public conversations is key to building purpose-driven communication programs. MORE
I am always in awe about how much I learn from our clients. During a recent roundtable discussion, agency experts shared their thoughts in a Q&A session with Business Wire clients. MORE
In part five of our election series, we analyze media coverage of the first presidential debate. US Blog MORE
Do you really know your audience? Are you guiding them to the right places at the right time? Top takeaways from our Audience Journey webinar can help refine your strategy. Comms Best Practices MORE
In 2020, we are consuming more news than ever before. Whether keeping up with the latest health news or attempting to fill endless hours, we are turning to social channels and news apps to discover and learn. This provides an excellent opportunity for businesses to catch audience attention. MORE
In B2B public relations , one of the things we do regularly is arrange media briefings on subjects relevant to our clients’ business. Often these briefings translate directly into coverage. But even if they don’t, these meetings are important. MORE
In lieu of an in-person conference or meeting over coffee, consider these ideas that can expand your horizons and help you strengthen relationships virtually. What once involved meeting for coffee or chatting at an industry event has turned into Zoom calls and LinkedIn messages. MORE
It's time for our quarterly review of AP Style rules that you may need a refresher on. The latest roundup includes digital security tips for journalists as well as writing guidelines. Media Blog MORE
This year, the U.S. podcast advertising industry is already seeing notable growth and will continue to do so for the rest of the year, compared to the ad spending for any other audio formats. In fact, according to estimates, the podcast ad spend will grow by 10.4 MORE
It’s not the biggest story in the country today, but it’s instructive for PR and crisis management experts. This week Ellen DeGeneres issued her first on-air apology after reports of her show’s “toxic workplace.” MORE
How do Instagram hashtags work, how you should use them and why, and how to find the right hashtags to boost your reach — all in one article MORE
The late Supreme Court justice was a fierce advocate of progressive moments and women’s rights. Here’s how you can apply her insights to your career path. Following her death from metastatic cancer of the pancreas, Supreme Court Justice Ruth Bader Ginsburg will once again make history. MORE
As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan. It can help deliver key messages, communicate expertise and drive thought leadership for business brands. MORE
With audiences looking for authoritative information and updates, brand managers sould invest in digital media—but stay prepared to change with the latest new trend. Along with everything else in the world, COVID-19 has unquestionably upended social media. MORE
When Wendy’s announced that they would be launching a breakfast menu earlier this year, many people thought, “Why?” There were many reasons for doubters to speak out. MORE
Ronn Torossian
SEPTEMBER 28, 2020
Public relations is one of the best ways to expose a business to new people and gain a bigger audience. To put it simply, it’s the way that businesses can communicate with people.
Business Wire
SEPTEMBER 29, 2020
In 2020, we are consuming more news than ever before. Whether keeping up with the latest health news or attempting to fill endless hours, we are turning to social channels and news apps to discover and learn. This provides an excellent opportunity for businesses to catch audience attention.
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ImPRessions - Crenshaw Communications
SEPTEMBER 29, 2020
As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan. It can help deliver key messages, communicate expertise and drive thought leadership for business brands.
Onclusive
SEPTEMBER 25, 2020
Understanding critical public conversations is key to building purpose-driven communication programs.
Advertisement
Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.
Cision
SEPTEMBER 24, 2020
It's time for our quarterly review of AP Style rules that you may need a refresher on. The latest roundup includes digital security tips for journalists as well as writing guidelines. Media Blog
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Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
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Ronn Torossian
SEPTEMBER 21, 2020
Business owners, as well as marketers, are constantly looking for ways to improve and are always prioritizing the newest trends to promote brands and corporations.
Business Wire
SEPTEMBER 22, 2020
On November 3, registered voters in the U.S. will cast their ballots to elect the next president of the United States.
ImPRessions - Crenshaw Communications
SEPTEMBER 23, 2020
It’s not the biggest story in the country today, but it’s instructive for PR and crisis management experts. This week Ellen DeGeneres issued her first on-air apology after reports of her show’s “toxic workplace.”
Onclusive
SEPTEMBER 2, 2020
Growth PR starts with crafting a narrative using data. It’s a way to discover what your audience cares about and what drives behavior that delivers tangible results for your company. Essentially, growth PR helps your story get told on the right channels.
Advertisement
You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.
Cision
SEPTEMBER 2, 2020
Join us each week as we update our media analysis of The State of the 2020 Election. US Blog
PR Daily
SEPTEMBER 22, 2020
Here are the tools and tactics PR pros should master as the industry adapts to an ever-increasingly virtual world. COVID-19 has accelerated changes that were already disrupting the business world, and employees must quickly adapt by learning new skills.
Ronn Torossian
SEPTEMBER 17, 2020
One of the most important goals of a marketing team is to be able to create a unified brand across all of the touchpoints and stakeholders.
Business Wire
SEPTEMBER 10, 2020
I am always in awe about how much I learn from our clients. During a recent roundtable discussion, agency experts shared their thoughts in a Q&A session with Business Wire clients.
When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.
ImPRessions - Crenshaw Communications
SEPTEMBER 9, 2020
Although some call it “free advertising,” public relations isn’t free. It’s not even cheap. Like any other business investment, it’s only worthwhile if it pays off.
Flack's Revenge
SEPTEMBER 15, 2020
The fourth wall is a figurative one at the foot of a stage (the other three walls shape the room of the set). Actors breach this wall when they talk to the audience. Similarly, PR is being challenged to break through mass communications and take the message directly to individuals. .
Cision
SEPTEMBER 30, 2020
In part five of our election series, we analyze media coverage of the first presidential debate. US Blog
PR Daily
SEPTEMBER 22, 2020
The late Supreme Court justice was a fierce advocate of progressive moments and women’s rights. Here’s how you can apply her insights to your career path. Following her death from metastatic cancer of the pancreas, Supreme Court Justice Ruth Bader Ginsburg will once again make history.
Ronn Torossian
SEPTEMBER 2, 2020
With so many marketers using storytelling to engage their audiences, how do brands stand out among the competition? Humor is one way. Not only are consumers wired to read and listen to stories, but they’re also highly receptive to humor because it grabs attention and makes the brand more human.
Awario
SEPTEMBER 16, 2020
How do Instagram hashtags work, how you should use them and why, and how to find the right hashtags to boost your reach — all in one article
ImPRessions - Crenshaw Communications
SEPTEMBER 15, 2020
In B2B public relations , one of the things we do regularly is arrange media briefings on subjects relevant to our clients’ business. Often these briefings translate directly into coverage. But even if they don’t, these meetings are important.
Agility PR Solutions
SEPTEMBER 9, 2020
Working in public relations can be a varied, fast-paced, and fascinating career, but being employed within an agency is a very different experience compared to starting a business from scratch.
Cision
SEPTEMBER 9, 2020
Our ongoing media analysis of the 2020 U.S. election; this week focuses on key issues in both national and local coverage. US Blog
PR Daily
SEPTEMBER 17, 2020
In lieu of an in-person conference or meeting over coffee, consider these ideas that can expand your horizons and help you strengthen relationships virtually. What once involved meeting for coffee or chatting at an industry event has turned into Zoom calls and LinkedIn messages.
Ronn Torossian
SEPTEMBER 10, 2020
This year, with the state of things, due to the pandemic, the event marketing industry, as well as other global events, have undergone significant changes. With social distancing as the main rule around the world, brands can’t take advantage of in-person events to sell and market their products.
B2B PR Sense
SEPTEMBER 18, 2020
B2B video marketing has raised a few eyebrows in recent years. Some find it hard to picture B2B CEOs scrolling through video on social media or surfing YouTube, especially to view business-related content. So we have to ask the question: Is video B2B marketing a viable tactic for your strategy?
ImPRessions - Crenshaw Communications
SEPTEMBER 2, 2020
Every good PR person has the same best friend – email. In the business of public relations, email is essential for communicating with partners, journalists and future clients. We’re not alone in this, but in the communication business, email still reigns supreme.
Agility PR Solutions
SEPTEMBER 7, 2020
This year, the U.S. podcast advertising industry is already seeing notable growth and will continue to do so for the rest of the year, compared to the ad spending for any other audio formats. In fact, according to estimates, the podcast ad spend will grow by 10.4
Cision
SEPTEMBER 1, 2020
Do you really know your audience? Are you guiding them to the right places at the right time? Top takeaways from our Audience Journey webinar can help refine your strategy. Comms Best Practices
PR Daily
SEPTEMBER 11, 2020
With audiences looking for authoritative information and updates, brand managers sould invest in digital media—but stay prepared to change with the latest new trend. Along with everything else in the world, COVID-19 has unquestionably upended social media.
Ronn Torossian
SEPTEMBER 14, 2020
When Wendy’s announced that they would be launching a breakfast menu earlier this year, many people thought, “Why?” There were many reasons for doubters to speak out.
Sword and the Script
SEPTEMBER 17, 2020
B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals Good things really do come to those who wait.
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