April, 2020

Tracking Your PR Efforts Using Metrics That Align With Business Outcomes


This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications.

State of PR Around the Globe | Business Wire Blog

Business Wire

The With Global Alliance is an international network of agencies specializing in tech PR and marketing. The Coronavirus pandemic is affecting agencies around the world in a variety of ways. Each country and region is at different points in the lifecycle of the virus and its economic impact.

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Making it Personal

Ronn Torossian

The saying ,“It’s not personal. It’s just business” is said to have first been muttered by an organized crime accountant in the 1930s. Yet, a growing number of today’s marketers have discovered the power of personalizing their messages to consumers on different omni-channels.

4 Steps for PR Pros to Evaluate Brand Launch Plans in Light of the Coronavirus


One of the most important roles as a PR professional is the ability to guide your organization or client through a crisis, and the uncharted waters of COVID-19 are no exception. Best Practices

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

PR and Marketing: How to Communicate During COVID-19

B2B PR Sense

There is no denying that these are stressful times -- COVID-19 is changing the face of many businesses. But how should this affect your PR and marketing strategies ? That's the all-important question at the moment for many brands.

More Trending

4 Tips and 8 Best Practices for Producing a Successful Webinar | Business Wire Blog

Business Wire

Events are an important part of every company’s marketing outreach. Now that many events have become virtual, you might be considering a webinar. Webinars are an ideal way to reach audiences, both live and on-demand.

How influencers can bring cancelled live events back to life

Agility PR Solutions

The current sheltering at home strategy presents CMOs who use influencers with online opportunities to stage events that appeal to their brand.

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Advising, Guiding & Tips for Listening as You Navigate the “New” Normal

PR Expanded

Here’s another 555 or what I’m calling your “411” on advice, guidance, and tips to actively listen as all of us navigate a “new” normal in our professional lives.

Common pitfalls to avoid when looking for new clients

Agility PR Solutions

Finding new business isn’t easy—it takes time, patience and a strategic approach. While nobody sets out to turn off a new business prospect, below are some common pitfalls when it comes to prospecting and scoping a job.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Using Data to Grow Your PR Budget & Your Team


Executives have long struggled to appreciate the full value that communications professionals provide.

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10 Zoom Meeting “Hacks” You May Not Know

ImPRessions - Crenshaw Communications

A month ago how many Zoom meetings had you attended? Chances are, they’ve doubled or tripled recently due our new way of working.

Media Relations in the Age of Coronavirus and Other Natural or Manmade Disasters | Business Wire Blog

Business Wire

When a major disaster hits, whether it’s COVID-19 or another event that puts people, property and businesses in peril, it's often difficult to understand the best path forward to approaching the media.

From insight to measurement, this is your ultimate guide to pivoting PR during the pandemic

The Resolution Blog

Our industry has had to adapt to a huge change recently. Many teams are reviewing plans, pivoting on comms strategies, revising KPIs and tightening budgets. If that’s you, we want to help.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Celebrities Shift Messages as Spotlight Wanes

Ronn Torossian

With the spotlight pointed in a much different direction during the COVID-19 pandemic, celebrities and entertainers are looking for new and different ways to connect with their fans and keep their names in the public conversation.

Cision's Biggest Ever State of the Media Report is Coming Soon


The State of the Media in 2020 is different than ever before, to say the least. We're covering all of the challenges journalists shared with us before COVID-19 hit (and we're covering that too). Best Practices

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[Webinar] Using Data to Grow Your PR Budget & Your Team


Speaker & Webinar Info. Clarissa Horowitz. VP of Marketing, BitGo. Sara Eberle. Director, Global Public Relations, Sophos. Lona Therrien. Sr Director, Global Corporate Communications, Mimecast. Enid Maran. Managing Director, Onclusive.

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Top Ad And Marketing Podcasts For PR Pros

ImPRessions - Crenshaw Communications

The golden rule of public relations is to stay current and relevant. For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. and beyond.

From Germany to the United States, A Look at Today’s Media Landscape with Journalist Jan Wagner | Business Wire Blog

Business Wire

Jan Wagner is a freelance financial journalist from Chicago who is based in Frankfurt, Germany. public relations media relations

How to monitor & report on PR coverage for free (or with a very small budget)

The Resolution Blog

Our industry has rapidly changed in the last couple of weeks. Many of us are reviewing operations and trying to cut costs but this doesn’t mean that work has stopped. For many, it’s simply pivoted, and the coverage is still coming in… If this is you, great news!

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Helping, Lifting, and Working Remotely in Challenging Times

PR Expanded

Here’s the 2nd video in my “555” series to help 5 professionals incorporate FEEL into their communication, lift up 5 professionals who share excellent resources and to offer my 5 tips for working remotely in challenging times.

Corporate Marketing in 2020

Ronn Torossian

The key to staying on top of the marketing game is to just be aware of all of the continuing along with the emerging trends, and with a brand new decade ahead of us, along with the current uncertain times this year, the trends are not easy to predict.

Tracking your PR efforts using metrics that align with business impact


This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications.

How to Book Speaking Opps In The COVID Era

ImPRessions - Crenshaw Communications

COVID-19 has crippled some industries, and it’s had an indirect effect on many others. Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership.

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The Ultimate 2020 Investor Relations Communications Resource List | Business Wire Blog

Business Wire

Communicating market-moving news in 2020 is unlike any other time in modern investor history. From supply chain disruptions to workforce displacements, this global pandemic has single-handedly changed businesses and, with it, investor relations. investor relations

How to Inspire Your Teams During the COVID-19 Crisis


For business leaders in the time of COVID-19, the question now becomes: Are we prepared to manage this crisis? We have a responsibility to do so appropriately. Best Practices

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4 tips to elevate videos for social media marketing

PR Daily

More than eight in 10 businesses are using video to engage consumers, so yours has to stand out. Consider these techniques to grab viewers’ attention and keep them coming back for more. Most social media managers know they must incorporate visual content into their plans.

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Maximizing the Digital Investment

Ronn Torossian

With more people isolated at home and using digital media, getting the most out of a brand’s digital investment is more important than ever. How do brands maximize their investment? Now is the ideal time to reassess marketing goals and make adjustments where necessary.

Influencing business decisions to grow your PR budget & your team


This week, we conclude our April blog series focused on shifting to data-driven PR and communications with the last two steps in this important process. Empowering your marketing team, providing input into strategy, and influencing overall business decisions with unique PR data & insights.

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Brands Bring Substance To COVID-19 Response

ImPRessions - Crenshaw Communications

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal.

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Investor Relations Communication in a Time of Crisis: 6 Areas to Focus On | Business Wire Blog

Business Wire

Investors are in the business of assessing risk and making judgment calls based on their belief in a company’s ability to achieve certain results in the future.

State of the Media 2020: Top Five Takeaways


Cision's 2020 State of the Media report is our biggest one yet— and we're sharing the top five takeaways from it before you download and dive into the full report. Best Practices

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