Tue.Nov 12, 2019

5 Ways to Overcome Challenges New PR Pros Face

Culpwrit

By Tim Johnson Whether you enter the profession right out of college or transition from another area, you will face challenges when starting your communications career. Here are five of those challenges and how you can turn them into opportunities: 1. Learn quickly.

5 tips for a striking speaker introduction

PR Daily

These brief addresses can be challenging, but they are essential to setting an audience’s first impression of a featured speaker—and can offer you a chance to shine, as well. Speech introductions are often mindless and ineffective—and that’s a missed opportunity.

How to Level Up from Media Relations to Strategic Communications

Solo PR Pro

This is a guest post written by Jessica M. Graham, APR, Fellow PRSA. The post first appeared on Fixonix Consulting. You may have seen recent social media posts by journalists, bemoaning the increasing number of “PR people” who contact them daily. What’s behind it? The U.S.

He fired me and Launched my Career in Tech PR

Flack's Revenge

People sometimes wonder how I started out in engineering and wound up in PR. Something that happened recently really made an impression and brought my career journey full circle, 35 years later. Read on to learn more, and I hope you enjoy the story! Geeking out with Audio.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

2020 vision: The top 5 emerging trends in marketing and PR

PR Daily

A growing hunger for interactive content (as well as chummier chatbots), better algorithms for targeting purchase suggestions, and a seismic shift in the online influencer landscape. Digital will drive marketing and PR in 2020.

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More Trending

Infographic: A checklist to review once your blog post is published

PR Daily

You’ve done the research, writing, fact-checking and final editing, and you’ve uploaded your hard work to your website, but hold the confetti. You’ve still got some work to do. Congratulations! You’ve published your blog post, and it looks dandy. You did the hard work of researching your topic.

New Worldcom PR study finds CEO confidence plummeting globally

Agility PR Solutions

The confidence of global business leaders plummeted in 2019, according to the second annual Worldcom Confidence Index (CI) from The Worldcom Public Relations Group, a global partnership of independent public relations firms.

Study 101

Conservative Party in dodgy postal vote Google ad data capture

Stephen Waddington

The Conservative Party is running a Google Ad campaign targeting voters seeking to register to postal vote. It’s a dodgy means of data capture. Polling Day on 12 December will be a cold day with limited day light hours. Postal voting is likely to be popular.

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Picture this—your ultimate guide to social media visuals

Agility PR Solutions

In a world where more than 500 million of us are posting nearly 100 million photos and videos on Instagram every day, it goes without saying that visuals are a necessity on social media. And that’s especially true when it comes to your marketing program.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Media Moves at Dow Jones & CNBC, KSL News Radio in Utah to Debut a Politics Show

Cision

Kavita Mokha promoted at Dow Jones, Shannan Siemens exits CNBC, and more. Media Blog

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Brands are taking societal stands, like consumers want—so why are we so skeptical?

Agility PR Solutions

Just as consumers have demanded, brand-sponsored cause marketing is now the norm, but the perceived motivations behind this outspokenness is spurring apprehension about what’s authentic—and what’s simply a marketing ploy.

Don’t miss this week’s PR Daily Awards entry deadline

PR Daily

Enter the comms industry’s premier benchmarking program by this Friday, Nov. Showcase the power of your PR! The post Don’t miss this week’s PR Daily Awards entry deadline appeared first on PR Daily. Ragan Awards

What Journalists Want: How to Write Better Press Releases

PRSay

Intrado Digital Media was a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. 20-22. We’ve been issuing press releases for well over a hundred years — since a train accident in 1906 , to be precise.

Uber chief’s comments spark #BoycottUber return, Google takes heat for patient data collection, and Amazon’s digital ad power

PR Daily

Also: Is a freelance website a good place to pitch your services? Plus, Dean Foods’ bankruptcy, whether PR pros should work in the office or off-site, and more.

The Content Marketing Intern’s Syllabus

Contently - Strategy

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. In college, I majored in mass communication with a media studies concentration.

Media Moves at Dow Jones & CNBC, KSL News Radio in Utah to Debut a Politics Show

TrendKite

Kavita Mokha promoted at Dow Jones, Shannan Siemens exits CNBC, and more

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Video: Get to know Matt Conroy, vice president of media strategy, Peppercomm

Muck Rack

Video: Get to know Matt Conroy, vice president of media strategy, Peppercomm

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UK Media Moves including Metro, The Independent, The Guardian, Hearst and more!

TrendKite

The Guardian chooses a new Chief Theatre Critic, Hearst has made changes in their Homes and Lifestyle Division, and The Independent has a new Deputy Lifestyle Editor

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4 Reasons Why Your Content Needs Insights From Thought Leaders

Prowly

Are you looking to create great content that’ll attract more readers to your website or blog? One of the. best ways to do this is by grabbing the attention of thought leaders or big players. in your niche or industry and leverage their star power.

Did Panera really mishandle their recent crisis on TikTok?

Communications Conversations

In case you missed it, Panera had a kerfuffle on its hands a couple weeks ago. PR Daily recapped the crisis nicely here. TLDR: a Panera employee took to TikTok to shoot a video titled “How Panera prepares mac & cheese.” Let’s just say, it wasn’t the most flattering video for Panera.

Insights from Influencer Report

HMA Public Relations

The latest Morning Consult Influencer Report is in, focusing on how to engage Gen Z and Millennials. Check out Alison's thoughts on its findings! The post Insights from Influencer Report appeared first on HMA Public Relations. Featured PR Observations and Preferences Social Media Alison Bailin engagement gen z Millennials Morning Consult social media

How to Plan for a Stress-Free Earnings Day [Webinar Recap]

Business Wire

When it comes to issuing your most valuable news, a streamlined process can greatly lower your risks. But how do you streamline your earnings disclosure requirements and what steps can be taken to reduce versioning, timing and distribution risks when it comes to your earnings and regulatory filings?

An Overview of Business Software Review Sites for Marketing Leaders in B2B Tech

Sword and the Script

In its latest software update, the media monitoring tool Talkwalker says it’s now pulling data from more than 100 review sites. If your company is mentioned in a review on one of these sites, the tool will alert you to it. That’s solving a very real problem for marketing leaders today.

My Backwards Audiobook Launch

ZudePR

So, it’s been two and two-thirds-of a-month since I published my audiobook. 21 August 2019 to be exact, a year to the day after the paperback/Kindle became available. I mentioned it in passing in last Friday’s Sales, Pods and Audiobooks post.