ImPRessions - Crenshaw Communications

AUGUST 18, 2021

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. Earned media offers credibility even though we give up perfect control over the message. But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period.

Case Study 390

Case Study B2B Study Interviews 390

Ronn Torossian

AUGUST 18, 2021

These days, most marketers have the task of balancing different promotional efforts across a variety of platforms. This has become a challenge in recent years as tracking a campaign’s success across different platforms isn’t universal, in that every platform has its own metrics. However, with a great media planning strategy as well as an understanding […].

Marketing 195

Marketing Media Strategy Media Relations 195

Prowly

AUGUST 18, 2021

Congratulations! Your PR agency is growing quickly and your client roster is now filled with stellar company names, or you’ve been selected to take your company’s in-house PR department to the next level. Either way, your next move has become crystal clear: it’s finally time to look into buying PR software. Let’s take a guess […]. The post Buying PR Software: How to Choose the Best One for Your Needs appeared first on Prowly Magazine.

Software 197

Software How To Agency Company 197

Cision

AUGUST 18, 2021

No matter how the fall tradeshow season shapes up, take these steps to ensure you’ll be ready to deliver valuable stories to your readers. .

Blogging 156

Blogging Media 156

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

AUGUST 18, 2021

In marketing, there will always be good and bad ways of engaging with your customer base, and telling them apart can often be tricky, especially when looking at a constantly evolving e-commerce landscape. Understanding the different steps a buyer goes through in their head before committing to a transaction—usually referred to as the buyer’s journey—should […].

Tools 164

Tools Marketing Analysis Brand 164

Agility PR Solutions

AUGUST 18, 2021

Modern content is an increasingly visual medium, especially if that content is online, and that trend goes hand in hand with expectations of real-user authenticity—which challenges brand marketers to incorporate both components or risk losing visitors and potential customers. New research from visual content marketing platform Stackla explores how consumers’ online shopping habits have changed, […].

Content Marketing 155

Content Marketing Trends Consumer Marketing 155

Contently - Strategy

AUGUST 18, 2021

Ask a marketer to describe the ideal brand voice, and you’re bound to hear one word: conversational. Judging by our research, that’s causing a problem. For the record, using clear, colloquial language in your work is good. It makes content accessible and helps audiences understand what you’re trying to convey. But marketers may be conflating conversational and agreeable, which is leading to blander stories that lack in-depth advice.

Study 128

Study Brand Branding B2B 128

Muck Rack

AUGUST 18, 2021

Understanding your PR toolkit: Media pitch vs.

Pitching 186

Pitching Media 186

Inbound PR

AUGUST 18, 2021

It's been busy the last few months. I've been quiet on this blog and I'm not going to lie, finding time to write between an expanded job role and a now 10-month old still at home has been tough. Juggling is challenging, as I'm sure you'll agree. In fact, the whole world would agree that what makes life today truly unprecedented is the pace of change.

Mobile 108

Mobile Technology Writing Blogging 108

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Agility PR Solutions

AUGUST 18, 2021

Due to the global pandemic, the latest edition of the Olympic Games was largely virtual, which gave social media channels and digital formats a crucial role in helping people tune in to the games and following the event. This will also make the 2020 Tokyo Olympic Games one of the most remembered in history because […]. The post Social media’s ‘influential’ role during the 2020 Olympics appeared first on Agility PR Solutions.

Social Media 86

Social Media Media Publicity 86

HMA Public Relations

AUGUST 18, 2021

Social media is now such a part of everyday personal and professional life that we may sometimes forget why it is important to create policies and guidelines for using these powerful platforms in the business world. Hear more on this week's episode of #CSOM!

Policies 98

Policies Social Media Guidelines Strategy 98

Agility PR Solutions

AUGUST 18, 2021

New research from the CMO Council finds that as companies emerge from the pandemic, marketing and MarTech lie at the heart of the recovery. To optimize MarTech investments, marketing needs to have a very effective working relationship with IT that spans strategy, selection and management. Yet fewer than one out of four marketing organizations has […].

Marketing 78

Marketing Strategy Company Publicity 78

Steve Barrett on PR

AUGUST 18, 2021

Two years ago, America Inc. signed up to a purpose agenda that aims to return capitalism to its responsible roots rather than solely lining shareholders’ pockets, but the reality doesn’t yet match the rhetoric.

Blogging 103

Blogging 103

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Maxim Behar

AUGUST 18, 2021

Maxim Behar, PR expert and CEO of M3 Communications Group, Inc., had an extremely interesting and productive meeting with H. E. Mr. Dong Xiaojun, Ambassador of the People's Republic of China to the Republic of Bulgaria. During the meeting were discussed the Bulgarian-Chinese business relations and the prospects for their further development. The discussion turned into an exchange of ideas, useful advices and proposals for joint initiatives that will lead to significant improvements in cooperatio

Meeting 52

Meeting Groups Communications 52