Cision

JUNE 15, 2016

Your audience’s attention span is now just eight seconds. That means you need to get your brand’s message across quicker and ensure it makes an impression. But how? Oshi Jauco, group account director at AMF Media Group, says to create effective communication, you need to first understand your audience’s needs. In this interview, Oshi discusses the role of social media in brand communication, the challenges of building and maintaining your brand and why brands need to be more creative and innovat

Groups 180

Groups Creativity Social Media Tools 180

The Proactive Report

JUNE 15, 2016

This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog. The data was gathered by analyzing all of the hiring and recruiting activity that occurred on LinkedIn in 2015 to find the 25 hottest skills required. Since LinkedIn has access to the hiring data of millions of companies and professionals across the globe, it stands to reason that we should pay attention to their insights.

LinkedIn 126

LinkedIn SEO Infographics Data 126

Cision

JUNE 15, 2016

I have two cats and a dog, so I spend more time than I’d like to admit watching them. It’s better than Netflix. There are, of course, certain characteristics each species exemplifies. Cats are, by default, less interested in the world around them (or at least seem to be). Dogs clamour for love and attention. This got me thinking about public relations (Didn’t you make the connection there?

Pitching 168

Pitching Resources Course Writing 168

ISEBOX

JUNE 15, 2016

Webinar w/ Peter Shankman: 5 Things Journalists Hate About Your Newsroom. Peter Shankman, founder of Help a Reporter Out (HARO) will join Joe Witte, VP at ISEBOX, providing insights and tips on how your digital newsroom can either make or break your relationships with journalists and what you can do about it. • Understanding the plight of the journalist and how helping them, helps you. • Why you need a newsroom and the elements that are necessary for success. • 5 things journalists hate about ne

Software 100

Software Report Company Marketing 100

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

JUNE 15, 2016

Two thirds of American adults now use social media, but are your social efforts reaching them? Find out what impact you’re making by measuring social ROI. Social ROI proves the value of your social efforts by comparing the amount of money you invest to the amount of money you get back. But your social ROI can also clue you into what’s working and what’s not to help you make future business decisions.

Measurement 152

Measurement Social Media Financial Analytics 152

Waxing UnLyrical

JUNE 15, 2016

Guest Post by Ralph J. Davila. Being a PR pro requires the ability to craft high quality, impactful messages that resonate with our target audiences throughout a variety of mediums. As such, writing is the cornerstone of success in a highly saturated marketplace of competitive messages. With endless platforms to choose from, we must accurately identify our audience, the information they seek, and what motivates them to action.

Community 60

Community Facebook Writing Local 60

Mindful Marketing

JUNE 15, 2016

By Seedepth. This content is password protected. To view it please enter your password below: Password: The post Protected: SeeDepth Quick View appeared first on SeeDepth PR Analytics Platform.

Analytics 50

Analytics 50