The Audience Gets a Vote in Paid Social; Unscripted Marketing Links
Sword and the Script
MAY 28, 2016
Marketing plans and programs are often based on assumptions. In other words, marketers draw up the order of battle based on what we think customers and prospects are doing or will do in response to a message. To be clear, these aren’t just random guesses, but rather calculated risks. It’s mix of both art and science including data, history, social science and experience.
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