Sat.Nov 05, 2016

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Designing Deliberate Questions, Content and Customer Experiences [UML]

Sword and the Script

CThere’s an old saying that good marketing will make a poor product fail faster. The wisdom of that maxim lies in understanding the point of failure occurred long before any campaign was executed. There’s something similar at play in those B2B organizations facing challenges in content marketing. The success factors were probably decided long before the first piece went to publication.

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How I Was Inspired by a “First-time Voter”

Waxing UnLyrical

You may remember that we have this thing called the U.S. presidential elections coming up soon … or, as my husband put it the other day, the longest month EVER. A few days ago I was wrapping up a meeting, when I realized that one of the early voting locations was on my way back. So I threw my carefully planned day along with caution to the winds, and drove there.