Designing Deliberate Questions, Content and Customer Experiences [UML]
Sword and the Script
NOVEMBER 5, 2016
CThere’s an old saying that good marketing will make a poor product fail faster. The wisdom of that maxim lies in understanding the point of failure occurred long before any campaign was executed. There’s something similar at play in those B2B organizations facing challenges in content marketing. The success factors were probably decided long before the first piece went to publication.
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