Sun.May 19, 2019

How to sidestep 3 subtle—yet crucial—marketing blunders

PR Daily

If you’re personalizing content based on superficial details or setting generic triggers, you could be missing out on a big sales bump. Marketing automation is powerful, but it’s far from foolproof. You need a robust strategy to guide it.

How To 162

6 surefire tips for maximizing the value of PR placements

Agility PR Solutions

The big day has finally arrived. After rearranging schedules, sweating out interviews or writing deadlines, and walking the line between “persistent” and “pest,” your PR placement has seen the light of day. Huzzah! (I

Letter from Hexham: talking about mental health

Stephen Waddington

There’s lots been written and said this week about mental health and wellbeing for International Mental Health Week. That’s a good thing. Mental health is no longer a taboo.

Culture case study—why Toyota is a leading company for diversity

Agility PR Solutions

Diversity and inclusion are among the top considerations for prospective company employees, and a growing component of consumer engagement as well. How do hallmark brands and businesses make diversity work for their organizations so well? Here’s how one company does it.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How measurement leaders exceed goals, grow revenue, & gain market share

Agility PR Solutions

Plenty of companies measure marketing and comms activities—but all too often, their measurement does not lead to useful actions, get shared broadly among teams, or inform strategic business decisions. The savviest organizations have raised their game in the discipline of measurement to build a complete picture of the customer and tailor messages and campaigns that […].