Sun.May 19, 2019

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6 surefire tips for maximizing the value of PR placements

Agility PR Solutions

The big day has finally arrived. After rearranging schedules, sweating out interviews or writing deadlines, and walking the line between “persistent” and “pest,” your PR placement has seen the light of day. Huzzah! (I am bound and determined to bring back “huzzah” as something people say when something great occurs.) It feels like a weight has […].

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Letter from Hexham: talking about mental health

Stephen Waddington

There’s lots been written and said this week about mental health and wellbeing for International Mental Health Week. That’s a good thing. Mental health is no longer a taboo. In marketing, media and public relations we work in an always on environment, often as an intermediary between stakeholders with very different expectations. If you work in issues and crisis it can be especially acute.

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Culture case study—why Toyota is a leading company for diversity

Agility PR Solutions

Diversity and inclusion are among the top considerations for prospective company employees, and a growing component of consumer engagement as well. How do hallmark brands and businesses make diversity work for their organizations so well? Here’s how one company does it. DiversityInc recently named Toyota Motor North America one of its Top 50 Companies for […].

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How measurement leaders exceed goals, grow revenue, & gain market share

Agility PR Solutions

Plenty of companies measure marketing and comms activities—but all too often, their measurement does not lead to useful actions, get shared broadly among teams, or inform strategic business decisions. The savviest organizations have raised their game in the discipline of measurement to build a complete picture of the customer and tailor messages and campaigns that […].

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.