Cision

JANUARY 8, 2018

Pairings are everywhere in our society. Pork and sauerkraut, Netflix and a comfy couch, baseball and hot dogs and the most famous pairing — peanut butter and jelly. Did you know peanut butter and jelly only became popular because of the invention of pre-sliced bread? Timing is everything. When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keepin

Company 222

Company Trade Shows How To Product Launch 222

Ronn Torossian

JANUARY 8, 2018

The question is asked at the beginning of every NBA season in recent years: Will the Cleveland Cavaliers, the undeniable Beast of the East, ever have enough to get past the best in the West? It’s clear that LeBron James, superstar and once-in-a-generation player that he may be, cannot carry the team all by himself. He needs help … and he just hasn’t found it.

Blogging 150

Blogging Sports 150

Deirdre Breakenridge

JANUARY 8, 2018

#PRStudChat kicks off the New Year with a Twitter discussion on January 17th at 12:00 p.m. ET, on all things search and Search Engine Optimization (SEO). If you’re in PR and you thought SEO was someone else’s job, then you should think again. PR pros need to acquire new skills and SEO is definitely one of them. When you merge SEO with strategic public relations, the combined results can pay off in a big way.

SEO 150

SEO Twitter Engineering Community 150

The Resolution Blog

JANUARY 8, 2018

1. Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. We are big fans of Katie here at CoverageBook. She always explains clearly how to demonstrate organisational impact from your PR work. Check out this interview to begin to improve your measurement today. 2.

Tools 136

Tools Publicity SEO Measurement 136

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Shift Communications

JANUARY 8, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 3 major trends in paid media: ?. More Paywalls Go Up. Traditional news media is struggling to survive, hemorrhaging cash. To compensate, more walls will go up, making media less visible to PR professionals and their audiences.

Video 96

Video Trends Media Advertising 96

HMA Public Relations

JANUARY 8, 2018

Meet Ali Dugaw, segment producer for 3TV's Good Morning Arizona and today's #MediaMonday guest. What's the best way to pitch her? You'll have to read to find out! [Click below for more]. The post #MediaMonday – Ali Dugaw appeared first on HMA Public Relations.

Pitching 75

Pitching Meeting Publicity Television 75

Public Relations Sydney

JANUARY 8, 2018

LinkedIn is no longer just a networking tool that allows you to provide your career details and resume. There is a wide range of helping and inspiring content from business Influencers that can help change your perspective on both personal and professional matters. LinkedIn launched a successful publishing platform called LinkedIn Pulse in 2015, which […].

LinkedIn 64

LinkedIn Tools Publicity Writing 64

PR News

JANUARY 8, 2018

There’s a line in the movie “Molly’s Game” I think you’ll appreciate. As the young and future Olympic-level skier Molly Bloom was learning the sport from her father, he gave her this advice on the slopes: “If you look down, that’s where you go.” He probably should have also given the future “Poker Princess” advice… Continued. The post Things Are Looking Up for Communicators (A Note to PR News Readers) appeared first on PR News Blog.

Communications 52

Communications Sports Blogging Digital PR 52

Axia PR

JANUARY 8, 2018

How to broadcast an interview to increase your audience engagement. Facebook Live has quickly become the hottest new live-streaming platform. People share their personal stories through Facebook Live. Brands stream their own unique content to connect with their key audiences. One of the most successful interactive experiences is broadcasting an interview.

Interviews 48

Interviews Facebook Company Brand 48

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

PR in High Definition

JANUARY 8, 2018

Privacy will be a big theme in 2018. If you’ve not yet come across the General Data Protection Regulation (GDPR), where have you been hiding? The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! GDPR brings a host of challenges for businesses – particularly for marketing folk.

Privacy 82

Privacy Brand Branding YouTube 82

Presspage

JANUARY 8, 2018

PressPage Mail. Several updates have been completed to Presspage Mail, our module which enables users to manage contacts and create and send email campaigns directly from within PressPage. Recently developed upgrades include: Import contacts: Importing contacts gives better feedback, allowing you to download a csv file of all failed imports. Also, duplicate entries can now be overwritten or skipped.

Report 79

Report Course Twitter Company 79