How to develop a process for onboarding and managing influencers
Communications Conversations
MARCH 1, 2019
When it comes to influencer marketing, a lot of the content I’ve read over the last year or so has focused on one of two areas: How to SELECT influencers that are right for your brand; and how to MEASURE success once you’ve engaged these influencers. Very little has been written about the PROCESS of engaging the influencer. And, there’s a lot to talk about there.
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