Fri.Mar 01, 2019

Are audiences ready for longer content on social media?

PR Daily

Social platforms are making plays for more advertiser dollars, but should brand managers jump on the opportunity? A new report from eMarketer offers some guidance. Just a few years ago, video on these platforms was all about the short and sweet.

How to develop a process for onboarding and managing influencers

Communications Conversations

When it comes to influencer marketing, a lot of the content I’ve read over the last year or so has focused on one of two areas: How to SELECT influencers that are right for your brand; and how to MEASURE success once you’ve engaged these influencers.

4 indicators that your content lacks a strong point of view

PR Daily

Consumers are inundated with a flood of content and you’ve got a very small window to make an impression. Here are some signs that your content is playing it too safe. A blank page is intimidating. It’s so much easier to look at what everyone else is saying and jump on the bandwagon.

FunFactFriday: Spring Training

HMA Public Relations

Welcome to Spring Training in the desert! Before a team starts their 162-game schedule, players need to get into baseball shape and shake off the effects […]. The post FunFactFriday: Spring Training appeared first on HMA Public Relations. Fun Fact Friday

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Find the optimum length for your health care webpages

PR Daily

How long—or short—should your webpage be? A look at the numbers provides some practical insight. When it comes to webpage length and SEO, we all want the same as Goldilocks: A page that’s not too long, not too short, but juuuust right.

SEO 147

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The 5 most popular stories on PR Daily this week

PR Daily

This week, PR Daily readers were interested in Instagram marketing insights, writing tips for attracting audiences, what journalists hate about digital newsrooms and more. Here are the five most widely read stories this week on PR Daily : Infographic: A guide to Instagram marketing.

When Cupid visits the workplace: 6 do’s and don’ts for office romance

PR Daily

Jim and Pam found happiness, ultimately, but the Dunder Mifflin duo dodged a multitude of pitfalls that lovebirds can face on the job. For Valentine’s Day, here’s some loving guidance. With all the time we spend at the office, it’s no wonder many people find romance at work.

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