Thu.Nov 02, 2017

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How Agencies and In-House Teams Bring Out the Best in Each Other

Cision

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. In fact, nearly 60 percent of brands who are members of the Association of National Advertisers say they have in-house creative teams, which is an increase of about 18 percent over the past seven years.

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Brand journalism case study: How the University of St. Thomas covered the largest Division III Football Game in U.S. History

Communications Conversations

Not sure if you heard, but Target Field hosted a small football game last month. Truth be told, it was a very BIG football game–both in terms of the matchup, and size of the crowd in attendance. The St. Thomas/St. John rivalry has been around for decades, but when they played at Target Field on Sept.23, both were ranked in the top 20. And, 37,000+ people were on hand to see it–making that game the biggest D-3 football game in history.

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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. In 2010, PRSA commissioned a study conducted by MWW and Kelton to explore the gap for strategic communications training in MBA programs.

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Explore Feed – Czy marki maj? si? czego obawia??

Prowly

Facebook może utrudnić użytkownikom oglądanie treści wydawców, chyba że ci zgodzą się płacić za ich promowanie – straszyły nagłówki portali branżowych w ubiegłym tygodniu. Jak do tematu podchodzą eksperci? Czy marki rzeczywiście mają się czego obawiać? The post Explore Feed – Czy marki mają się czego obawiać? appeared first on Prowly Magazine.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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State of Social Media 3Q 2017: Facebook Nears $5 ARPU

Shift Communications

Facebook, the largest social network and arguably the largest product ever made for the human race intentionally, released its 3Q 2017 earnings. Let’s see what the behemoth had to say. User Growth. After passing 2 billion monthly active users last quarter, Facebook notched another 72 million or so new monthly active users for 3.29% growth. Surprisingly, some of that growth came from North America, traditionally a fairly stable market for the giant: Mobile Users.

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Defining Your PR Goals for your Brand Campaign

Mora Communications

Before launching a new PR campaign, make a list of your business goals and main media objectives. List what you’re hoping to achieve from your media relations campaign. Write your targets, goals and intents. Your overall business goals will dictate your PR approach. There are many possible goals, including: Using the credibility and validity that comes with being featured in the mainstream media to help build your brand.

Brand 66
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What is the Lead Generation Summit?

wiredPRworks

Prospecting is hard but it's going to get easier November 6th through 10th! Learn the best lead generation strategies available today from the leading experts. Thanks to Annette Bau for inviting me to be one of the top experts who will present at the virtual Lead Generation Summit. My session is scheduled to air on Monday November 6 at 4:00pm CST. Activating the Virtual Reality of 3D Lead Generation Success.

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Are Stories Coming to Buzzfeed?

HMA Public Relations

If you’ve read my blog posts, you may have noticed that I reference Buzzfeed, like, a lot. Buzzfeed has my heart, not only because of its off-beat content and humorous take on everyday life, but because it also operates as a reliable news source, and I’m pretty excited about a new change they’re implementing. The post Are Stories Coming to Buzzfeed?