Mon.Dec 02, 2019

Persona: Guide and History of Persona Marketing

Ronn Torossian

Until 1983, when a software developer Alan Cooper pioneered the concept of customer persona, the word “persona” had been used in entertainment magazines to compare a celebrity whose public persona was bright and bubbly to one of being quiet and reclusive in private.

Millennial mythbusters—do these next-gen leaders prefer face-to-face or tweets and texts?

Agility PR Solutions

Millennials are largest generation in the labor force, and their business decision-making and purchasing power is increasing as they rise through the corporate ranks. They’re also known as digital natives who are always online. Every B2B company wants to connect with them.

B2B 78

How to write a PR pitch

Muck Rack

How to write a PR pitch

The New Ticker: How Social Media Can Amplify Your News Distribution

Business Wire

The news distribution cycle isn’t what it once was. While the relational foundation remains the same for communications professionals, the arrival of social media as the primary platform for cultural engagement has drastically impacted how we engage our audiences.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Let’s End The Year With Gratitude, PR Style

ImPRessions - Crenshaw Communications

As we head into the final months of the year and get ready for 2020, public relations pros are looking back on the year and taking stock of what means most to us in our work lives. Here’s what the Crenshaw team was most thankful for in 2019. CHRIS HARIHAR, PARTNER. “I’m I’m thankful for adtech.”.

Retail 156

More Trending

Breaking Bad News: 5 Tips for Preparing and Writing Your Press Release

Cision

Breaking bad news basically a PR rite-of-passage— everyone goes through it. It’s how you handle it that’ll set your company apart. Crisis Management

5 tactics to sidestep common storytelling pitfalls

PR Daily

A dry chronology will bore readers to tears—if they read the piece at all. Don’t think hyped language will save you, though. Consider these techniques for spinning a compelling yarn. Throwing facts and figures at a business audience won’t necessarily win them over.

Media Moves at POLITICO & Associated Press, Washington Post Announces Three Staff Updates

Cision

Christina Paciolla promoted at AP, Tina Nguyen joins POLITICO, and more. Media Blog

Media 120

Networking for people who hate networking

PR Daily

Forging business connections doesn’t have to be so bad. Make it part of something you’re already doing, rekindle old friendships, and don’t neglect the people around you. Ugh, networking. It’s something we know we should do, but for most of us it’s about as much fun as a dental procedure.

Sports 101

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How data friction costs marketing teams time, money, and resources

Agility PR Solutions

Marketing teams often struggle to work efficiently because so many of their resources are used up trying to keep their customer data in sync with their email service provider’s (ESP) cloud.

Alphabet soup: Know the ABCs of ABM for B2B

PR Daily

ABM—account-based marketing—puts a new twist on reaching and keeping B2B customers. Here’s how to make it work for you. The language of B2B communications is often awash in alphabet soup. Lately, three letters have been turning up repeatedly: ABM.

B2B 90

Women form stronger brand intimacy bonds—which brand is #1?

Agility PR Solutions

Which brands do women have emotional connections with in 2019? Amazon ranked #1 for women in the U.S. in the latest Brand Intimacy 2019 Study, the largest study of brands based on emotion, from marketing intimacy agency MBLM.

Brand 78

Comcast uses E.T. to stoke nostalgia, Amazon gets backlash over concentration camp ornaments, and Starbucks apologizes to PD in Oklahoma

PR Daily

Also: More Black Friday consumers purchased online than ever before, Facebook adds ‘fake news’ notice after pressure from Singapore, what ‘business acumen’ really means, and more.

Can Buffalo Wild Wings rebound from its wild week of crisis?

Agility PR Solutions

For any company, the sickening of customers and the death of an employee would be an epically bad week. Just ask Chipotle, which battled outbreaks of e-coli and Norovirus at restaurants in 2015 and 2018.

Don’t miss this week’s Communicators of the Year and Rising Star Awards deadline

PR Daily

Enter our elite program showcasing the best individual comms pros and teams by this Friday, Dec. The post Don’t miss this week’s Communicators of the Year and Rising Star Awards deadline appeared first on PR Daily. PR Daily Awards Ragan Awards awards

Corporate communicators struggling with internal measurement—here are the obstacles

Agility PR Solutions

A large majority (84 percent) of communicators want to implement some form of measurement to determine employee engagement, but they say they often lack the budget and technological resources to do so, according to new research from internal email comms firm PoliteMail Software.

Breaking Bad News: 5 Tips for Preparing and Writing Your Press Release

TrendKite

Breaking bad news basically a PR rite-of-passage— everyone goes through it. It’s how you handle it that’ll set your company apart

Journalists on the move – Week of December 2

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Axios: Kyle Daly (@dalykyle) has been appointed Technology Editor. Washington Post, The: Jennifer Liberto (@jenliberto) is joining as Deputy Economics Editor. Broadcasting Fox Nation: Nancy Grace (@foxnation) will […]. The post Journalists on the move – Week of December 2 appeared first on Agility PR Solutions. Media Moves

Media Moves at POLITICO & Associated Press, Washington Post Announces Three Staff Updates

TrendKite

Christina Paciolla promoted at AP, Tina Nguyen joins POLITICO, and more

Media 62

PRCA Digital PR and Communications Report: "Digital PR moves fast"

Stephen Waddington

In the past 12 months digital PR has seen investment in content and paid social media but cuts in SEO and social listening. It’s hard to unpick a clear story from the PRCA’s Annual Digital PR and Communications Report.

How Grocers Stay Relevant in a Changing Marketplace

5W PR

Looking at the marketplace as a whole, trends report that larger, traditional grocery stores in the United States are experiencing a downturn. National or larger regional chains are struggling to compete against both big box stores as well as the growing number of online consumer grocery options.

Local 78

Thank you Vuelio for nurturing the UK’s growing digital influencer community

Stephen Waddington

You’re reading the blog of the top Comms and PR Online Influencer of the Year. Vuelio named me the UK’s top Comms and PR Online Influencer of the Year at its annual online influencer awards.

Konnect Agency’s 2019 Holiday Gift Guide

Konnect Agency

It’s the most wonderful time of the year! While the temperature drops, our public relations agency professionals from Los Angeles, Denver, Austin, and New York have been thinking about Christmas since July.

#MediaMonday – George Habib Obi

HMA Public Relations

Today’s #MediaMonday comes to us from George Habib Obi, night-side executive producer at FOX 10. Learn more about how he keeps the evenings running! The post #MediaMonday – George Habib Obi appeared first on HMA Public Relations. Featured Media Monday #MediaMonday - George Habib Obi Fox 10 Phoenix George Habib Obi HMA Public Relations MediaMonday

Media 40

Holiday Networking Tips That’ll Make You Memorable (In a Good Way)

Culpwrit

As year-end social networking events kick into high gear this month, there are 10 things you can do to ensure you get invited back next year. Promptly Respond to RSVP Event planners indicate that only 30% of invited guests respond to the first round of invitations. Whether you’re going or not, respond promptly. Prepare Think […]. The post Holiday Networking Tips That’ll Make You Memorable (In a Good Way) appeared first on culpwrit.

40

How Marketers Are Using Augmented Reality

Flack Me

Category: Flack Me Summary: 26% of consumers said AR led them to think a brand was technically savvy, higher than AI (19%), facial recognition (18%), and chatbots (6%). In addition, 44% of consumers want AR to improve shopping experiences by portraying products in real-life settings