The Resolution Blog

DECEMBER 31, 2019

We’ve seen a lot of development in comms techniques in 2019. However, one area of digital marketing I didn’t expect to hear in PR merging was affiliate marketing. That was until I interviewed Rich Leigh and Will Roberts at Radioactve Talent in December 2019. After that meeting, the marketing mix completely made sense! I went […]. The post Should you be affiliate marketing in 2020?

Marketing 156

Marketing Interviews Meeting 156

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. That’s about on track with the publishing tempo over the last few years. A weekly post runs every Tuesday, because consistency matters. Occasionally, there is an additional roundup post on Saturdays , because I simply enjoy doing it. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing.

Blogging 80

Blogging Publicity Marketing Survey 80

Communications Conversations

DECEMBER 31, 2019

2019 was an interesting year for me professionally. It definitely had its ups and downs. At one point in the year I was working with just two clients–the fewest I’ve worked with in almost 10 years! On the other hand, I started teaching at the University of St. Thomas–somewhat of a life-long dream of mine. I worked with four new clients.

Banking 78

Banking Tourism Groups Healthcare 78

Mark My Words

DECEMBER 31, 2019

PRWeek. Supermarket has suspended agreement with Chinese business behind charity Christmas cards until investigation concludes. PR luminary Mark Borkowski acknowledged the promptness of Tesco’s response, noting that a few years ago its crisis management function would not have been so agile. “But the question is: what the hell is their supply chain doing?

Crisis Management 60

Crisis Management Brand Branding Crisis 60

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Muck Rack

DECEMBER 31, 2019

The top 25 newspapers based in Pennsylvania

Newspapers 78

Newspapers 78

Mark My Words

DECEMBER 31, 2019

France24 Andrew was dogged throughout the year by allegations that he had sex with one of the victims of US paedophile Jeffrey Epstein when she was a teenager. Andrew’s attempts to clear his name in a BBC interview in November could have hardly gone worse. The prince looked stiff and unapologetic — a performance akin to “watching a man in quicksand”, according to PR consultant Mark Borkowski.

Interviews 60

Interviews 60

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

For most experts in public relations , it’s easy to identify episodes where companies or individuals made mistakes, often making a bad situation worse. But what about the successes? Those are harder to assess. They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156