Thu.Oct 18, 2018

News planning, tools and workflow to build an editorial calendar

Stephen Waddington

News planning is an important PR technique. Here’s a process, tools and forward planning data to help build a news or editorial calendar. A news calendar is used to coordinate announcements within an organisation.

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Proving ROI: How PR Measurement Can Take You to the Next Level

Agility PR Solutions

As a PR professional, the saying “knowledge is power” likely rings very true, especially for anyone who’s seen a big campaign go down in flames. When late hours and big bucks add up to a whole lot of nothing, it’s easy to get discouraged.

7 Must-Have PR Tech Tools

ImPRessions - Crenshaw Communications

Web 2.0 has made the daily nuts and bolts of public relations work unrecognizable from a decade ago. Now, every public relations team needs reliable tech tools for media monitoring, instant messaging, task management, and media-list building, just to name a few.

Tools 115

7 social media tips from top CEOs

PR Daily

Many of today's top CEOs maintain active accounts on Facebook, Twitter, LinkedIn and even Instagram. Because of the strong influence they have within their given industry, their presence is highly curated.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 Ways To Nail Your Brand Story

ImPRessions - Crenshaw Communications

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal.

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More Trending

How to move away from big (useless) numbers in PR reporting

The Resolution Blog

I believe site-wide traffic numbers are fast becoming the taboo metric in PR, here’s why…. Originally taken from my talk at PRWeek DECODED. Chicago, October 18, 2018 [link] Site-wide traffic figures such as monthly uniques, visits, impressions etc. doesn’t say anything about your coverage because… You didn’t get coverage on every page of the site so why report on the people that didn’t see the coverage?

Report 120

9 ways to get your message through to skimmers

PR Daily

Chances are, you won’t read this article. Most people won’t; most will skim it. Everyone’s too busy and too overwhelmed with information to actually read much, especially online.

Blurred lines: What’s the difference between a journalist and an influencer?

Muck Rack

Blurred lines: What’s the difference between a journalist and an influencer

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Burger King promises its new burger will give you nightmares

PR Daily

Does what you eat affect your dreams? Burger King is promising a night of spooky entertainment—in your dreams—with its latest burger, the Nightmare King, which features a bright green bun. The promotion, just in time for the Halloween season, is backed by science.

Study 106

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Reputation rehab—how cannabis went from “Reefer Madness” to respectable Canada legalization

Agility PR Solutions

Now that cannabis is legal in Canada, the first high-profile nation to embrace the high road on a national level, the eyes of the world are on Trudeau and company to see how things develop on cultural, economic and legislative levels. We already know some U.S.

3 crisis lessons from USA Gymnastics’ leadership struggle

PR Daily

The hits keep on coming for USA Gymnastics, still reeling from recent resignations and arrests connected to the Larry Nassar scandal. The New York Times reported : U.S.A.

A video Introduction to Leeds Content Marketing Agency Prohibition

Prohibition

The last twelve months at Prohibition HQ have been rather busy, we have had to expand our office space and the team has grown to more than 15 members and that is all because our client list just keeps on getting longer.

Campaign Recap: Advertising Week 2018

5W PR

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York.

Lessons Learned From Top Golf

HMA Public Relations

One can say I am competitive by nature. As an athlete, I took a loss pretty hard. As a Cardinals fan, well, I have had to […]. The post Lessons Learned From Top Golf appeared first on HMA Public Relations. Featured Uncategorized competitive fun Golf lose Subway Kids & Sports Top Golf Win

6 tips for writing winning award entries

Axia PR

Submit better award entries by drafting better PR plans. For some, entering a public relations program for a recognition like the Silver Anvil, Image Award, or Radiance Award can be daunting.

New PR billing rates and utilization report zeroes in on ‘best in class’ firms

Agility PR Solutions

A new report reveals some good news for the PR industry—at least for those firms applying business-building best practices. Best-in-class North American PR agencies increased their hourly rates in 2017 over averages of all firms from 2016, according to the research from PR industry-focused merger and management consulting firm Gould+Partners. Based on responses from 35 selected PR agencies […].

Making Magic at Max: Reflections on EDUMax and Adobe Max

Karen Freberg

I am sometimes asked by friends and colleagues which brand is my favorite. Some may say it’s Starbucks because I live on coffee, others may say it may be an athletic brand.

Five Body Language Mistakes That Can Sabotage Your Job Interview

Masters in Communications

It’s the big interview for your dream job and you’re excited to demonstrate your qualifications. But is your body language sending the opposite message? Communication success hinges on our spoken and unspoken language.