Wed.Mar 10, 2021

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[SERIES] Part 7: Why Should You Use a Newswire to Distribute Your News Release? Longevity | Business Wire Blog

Business Wire

For almost 60 years, Business Wire has been distributing corporate and organizational news to journalists, analysts and consumers. Why? Why do companies choose a service like Business Wire to promote their news content? There are seven core reasons organizations use newswires like Business Wire to distribute their breaking news content: Trust. Reach.

Blogging 207
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Getting CFO Buy-In for Your PR and Marketing Software

Cision

How to make the case for investing in better PR technology.

Software 227
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How to make your company anniversary newsworthy

Axia PR

It’s time to put the public back into public relations. Public relations is much more than media relations. It’s also social and web media. One of the more notable ways – especially in the eyes of the executive team, founders, and even employees – to share your company is celebrating your company’s anniversary milestone. We aren’t talking about your third anniversary or 27th anniversary.

Company 111
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COVID-19’s impact on local news: Journalists from NPR and Poynter share insights

Muck Rack

COVID-19’s impact on local news: Journalists from NPR and Poynter share insights

Local 154
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Tips on Taking the Right Step Forward as a Work-From-Home Professional in Search of a Job

Culpwrit

By Eva Benoit The rapid spread of the coronavirus seemed to come out of nowhere a year ago, and just as quickly, we saw certain sectors of the economy take a downhill turn. While some professions such as public relations did a pretty good job of making the transition to remote work, others didn’t, and […]. The post Tips on Taking the Right Step Forward as a Work-From-Home Professional in Search of a Job appeared first on culpwrit.

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The Royal Interview

HMA Public Relations

Perhaps the most talked about interview in recent days was the sit-down with the Duke and Duchess of Sussex and Oprah. I have been intrigued by the Royal Family for as long as I can remember. My dad and I stayed up all night to watch Diana marry Charles. I was glued to the television […].

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Scenario planning key to social media marketing to an angry mob in 2021

Communications Conversations

I don’t know if you’ve noticed, but people are angry out there. I mean, like REALLY ANGRY. It’s no surprise. Between the pandemic, politics, racial injustice, and a long list of other issues and topics, there’s absolutely no shortage of things to be legitimately frustrated and angry about right now. But, it doesn’t detract from that simple fact: A lot of people have a lot of anger and frustration pent up right now.

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Crisis communications: lessons learned from 4 examples

Presspage

Miami Airport: emergency communications and fact-checking In September 2017, Hurricane Irma hit the east coast of the United States. The category 5 hurricane caused widespread damage and dramatically disrupted communications, making people turn to social media for information. Because of the immediacy and potential for information to travel quickly, social media is a great tool for brands to use during a crisis, but things can easily get out of hand.

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What’s new in social media advertising?

Prohibition

Due to the ability it gives businesses and organisations to target audiences quickly and effectively, social media advertising has grown substantially in popularity. There has been a move away from attracting consumers through ‘organic posts’ only and brands are getting smarter at utilising the advertising tools available at their disposal. As social media advertising continues to grow, it also continues to evolve.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Crisis communications: lessons learned from 4 examples

Presspage

Miami Airport: emergency communications and fact-checking In September 2017, Hurricane Irma hit the east coast of the United States. The category 5 hurricane caused widespread damage and dramatically disrupted communications, making people turn to social media for information. Because of the immediacy and potential for information to travel quickly, social media is a great tool for brands to use during a crisis, but things can easily get out of hand.

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Meghan and Harry’s revelations not yet fatal for British monarchy

Mark My Words

Reuters Prince Harry and Meghan’s TV interview in which they talked of racism, neglect and feuding inside the royal family is the biggest challenge to the British monarchy this century, but supporters say it will survive, at least while Elizabeth is queen. Meghan and Harry’s accusations underscore just how hard the taxpayer-funded institution, which traces its roots through 1,000 years of British and English history, has found it to adapt to a meritocratic world and intense media scrutiny.

Crisis 60