Mon.Feb 24, 2020

Gen Z Marketing

Ronn Torossian

Brands whose market is made up largely of Gen Zers might be wise to obtain and review a copy of a recent research study done by Snapchat and business intelligence company Cassandra. That study specifically focused on generation Z, people born between 1996 and 2010.

Calling all CSR champions

PR Daily

PR Daily’s Corporate Social Responsibility Awards will recognize the best campaigns, projects and initiatives. Don’t miss the March 20 entry deadline. The post Calling all CSR champions appeared first on PR Daily. PR Daily Awards

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

4 proven approaches to improving your digital PR strategy

Agility PR Solutions

From connecting with industry experts to holding publicity events, the best strategies for traditional PR have been developed over many years. However, now that an increasing amount of PR is based on the internet, there are many different PR methods that are starting to grow in importance.

How to craft tantalizing customer experiences

PR Daily

How important is an IRL brand activation for your organization, and what elements are essential to delight modern audiences? Experiential marketing expert Christa Carone shares her insights.

How To 113

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Dear RFPs, here’s 5 reasons why creative pros aren’t really into you

Agility PR Solutions

Request for Proposals (RFPs) are a long-standing tradition among companies and organizations seeking creative professional services. But it’s a tradition that we’re leaving for reasons that might be useful to both buyers and sellers of these services.

More Trending

Media Moves at TIME & Popular Science, American Cinematographer Promotes One

Cision

Krista Mahr joins TIME, Rob Verger promoted at Popular Science, and more. Media Blog

Media 120

3 ways to find and foster more workplace contentment

PR Daily

Focus on other people, accept that ‘perfect’ doesn’t exist, and seek happiness outside that cubicle. Marketers love to spout about content being king, but savvy communicators know that contentment holds far more power in every workplace kingdom.

Biz leaders are seeing the value creative pros bring to the table

Agility PR Solutions

Creative work is driving results for today’s businesses, and organizations are seeing the value these team members bring in meeting business objectives—and according to new research from creative leadership trade association InSource and marketing workflow management firm inMotionNow, the role of creatives and designers within organizations is expanding to include more responsibilities. “When we first […]. The post Biz leaders are seeing the value creative pros bring to the table appeared first on Agility PR Solutions. Marketing Public Relations marketing

Insights from Ragan’s Salary Survey, fashion school makes changes to quell outrage, brands court favor with exclusive items

PR Daily

Also: Ryanair’s chief takes heat over Muslim comment, Krispy Kreme debuts delivery for ‘leap day,’ PR pros identify the top trends in 2020, and more. Good morning, PR pros: Are you getting paid what you are worth? Are your workplace perks in line with the industry standard?

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 new technology trends for 2020—from tech-clash to trust, the focus must be on people 

Agility PR Solutions

Even though people are embedding technology into their lives more than ever before, attempts by brands and businesses to meet their needs and expectations can easily fall short.

#MediaMonday – Terry Tang

HMA Public Relations

Today’s #MediaMonday features Terry Tang of The Associated Press’ Phoenix bureau, where she covers everything from spot news to race/ethnicity issues to lifestyle. She also serves as president of the Arizona chapter of the Asian American Journalists Association.

Media 72

Journalists on the move – Week of February 24

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week.

Do you DIG? Independence can become a liability and dependence an irritation

PR in High Definition

Every now and then something floors me. Quite a few years ago now, ‘DIG’ was a one-word email reply from a client. And yes, it was in capital letters too for added emphasis. Could it have meant appreciation? Could it have meant ‘I like it a lot’? How dangerous to assume.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

The Purpose Paradox—B2B brands know it’s critical, but can’t put purpose into action

Agility PR Solutions

Purpose has evolved from a well-intentioned buzzword into a critical mandate for brands and businesses in 2020.

B2B 78

Is kind leadership an oxymoron?

PR in High Definition

When you think about successful and well-known leaders in the business world, which words spring to mind? How about strong? Decisive? Innovative? Disruptive? How about wealthy or unscrupulous? What about ‘kind’? Did that make the top ten – or even the top twenty?

Media Moves at TIME & Popular Science, American Cinematographer Promotes One

TrendKite

Krista Mahr joins TIME, Rob Verger promoted at Popular Science, and more

Media 62

Did your broom stand on its own?

Axia PR

3 ways to protect against misinformation in a world of information overload. False claims and made-up stories have always been a thing, and since the internet arrived, it’s easier than ever to fall prey to them. One of the most recent false news stories is “the broom challenge.”

Viral 62

8 Metrics That PR Professionals Must Track to Prove Success

Prowly

Everyone in the PR industry knows just how important they are to their clients or company, but communicating that worth to executives without the numbers to back it up will harm your case for PR. The post 8 Metrics That PR Professionals Must Track to Prove Success appeared first on Prowly Magazine.

Queen ‘100 percent right’ to take Sussex Royal from Meghan Markle and Harry

Mark My Words

The Express Brand experts are confident Harry and Meghan will be able to rake in millions, even a billion in money earned through a mix of corporate deals, brand ambassador roles and public speaking. The Sussexes are reportedly being lined up for a key role at the World Economic Forum (WEF) in Davos next year where they will rub shoulders with the some of the richest people on the globe. By mixing with that crowd they will likely form lucrative partnerships.

Book review: Powerful B2B Content by Gay Flashman

Stephen Waddington

Brand journalism is seldom done well by B2B organisations. Gay Flashman has answers in her new book. Gay Flashman suggests that B2B organisations should become publishers to engage with customers and prospects. Her new book Powerful B2B Content was published earlier this month by Kogan Page.

B2B 85

Meghan Markle and Prince Harry ‘threat’ to Royal Family – ‘Huge hurdle in front of them’

Mark My Words

The Express PR “threat” to the Royal Family brand and the Queen had to ensure the Duke and Duchess of Sussex could not tarnish it with their Sussex Royal aspirations, PR expert Mark Borkowski suggested. link] . Mark Comments

Brand 60

6 questions with Laine Higgins from The Wall Street Journal

Muck Rack

6 questions with Laine Higgins from The Wall Street Journal

Video Interview Etiquette to Avoid PR Mistake

5W PR

There’s an old adage that you only get one shot to make a first impression.

How to Utilize YouTube for Your Brand

Konnect Agency

With the rise in popularity of social media channels with a variety of platforms and uses — TikTok, Instagram, Facebook, Snapchat and more — YouTube is still just as great a platform to utilize for your brand.

ICCO engages with European governments on digital media and misinformation

Stephen Waddington

ICCO is working with the Council of Europe to shape European policy around digital media and misinformation. I caught up with Deputy Rob Morbin to find out more. What is the Council of Europe, how does it influence governments, and how is it funded?

Infographic: Tips for creating ‘big rock content’

PR Daily

How do you ensure your content strategy will create something your audience can’t ignore? Here’s how you can take a big swing and repurpose your efforts afterward. When building a content strategy, it’s important to start with something big.

Can a Private Equity Firm Save Victoria's Secret?

Flack Me

Category: Flack Me Summary: In a dramatic end to an underwear saga, L Brands announced it is spinning off the struggling Victoria’s Secret for $525 million to Sycamore Partners

Brand 28