Ronn Torossian
FEBRUARY 24, 2020
Brands whose market is made up largely of Gen Zers might be wise to obtain and review a copy of a recent research study done by Snapchat and business intelligence company Cassandra. That study specifically focused on generation Z, people born between 1996 and 2010. Some of the findings were anticipated and, as such, were […]. The post Gen Z Marketing appeared first on.
Prowly
FEBRUARY 24, 2020
Everyone in the PR industry knows just how important they are to their clients or company, but communicating that worth to executives without the numbers to back it up will harm your case for PR. The post 8 Metrics That PR Professionals Must Track to Prove Success appeared first on Prowly Magazine.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Agility PR Solutions
FEBRUARY 24, 2020
From connecting with industry experts to holding publicity events, the best strategies for traditional PR have been developed over many years. However, now that an increasing amount of PR is based on the internet, there are many different PR methods that are starting to grow in importance. Only through these will you be able to […]. The post 4 proven approaches to improving your digital PR strategy appeared first on Agility PR Solutions.
Stephen Waddington
FEBRUARY 24, 2020
Brand journalism is seldom done well by B2B organisations. Gay Flashman has answers in her new book. Gay Flashman suggests that B2B organisations should become publishers to engage with customers and prospects. Her new book Powerful B2B Content was published earlier this month by Kogan Page. Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
FEBRUARY 24, 2020
Request for Proposals (RFPs) are a long-standing tradition among companies and organizations seeking creative professional services. But it’s a tradition that we’re leaving for reasons that might be useful to both buyers and sellers of these services. RFPs supposedly achieve four goals: An apples-to-apples comparison of competing firms. Cut chances of a “bait-and-switch” on staffing […].
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
FEBRUARY 24, 2020
Creative work is driving results for today’s businesses, and organizations are seeing the value these team members bring in meeting business objectives—and according to new research from creative leadership trade association InSource and marketing workflow management firm inMotionNow, the role of creatives and designers within organizations is expanding to include more responsibilities.
Konnect Agency
FEBRUARY 24, 2020
With the rise in popularity of social media channels with a variety of platforms and uses — TikTok, Instagram, Facebook, Snapchat and more — YouTube is still just as great a platform to utilize for your brand. Here, we’ll break down why you shouldn’t sleep on the video giant and how to maximize it for brand visibility. Why YouTube? YouTube is a space to express creative freedom and extend your brand story.
Agility PR Solutions
FEBRUARY 24, 2020
Even though people are embedding technology into their lives more than ever before, attempts by brands and businesses to meet their needs and expectations can easily fall short. According to new research from Accenture, as companies enter the decade of delivering on their digital promises—and in a world where digital technology is everywhere—a new mindset […].
Steve Barrett on PR
FEBRUARY 24, 2020
From the challenges of identity, structure and positioning to imponderables such as the coronavirus, there are no quick fixes to the growth conundrum for agency leaders.
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Stephen Waddington
FEBRUARY 24, 2020
ICCO is working with the Council of Europe to shape European policy around digital media and misinformation. I caught up with Deputy Rob Morbin to find out more. What is the Council of Europe, how does it influence governments, and how is it funded? It’s an international organisation created to uphold human rights, democracy and rule of law in Europe, comprised of 47 member states.
Agility PR Solutions
FEBRUARY 24, 2020
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Albuquerque Journal: Stephen Hamway (@Shamway1) is now reporting on economic development, health care and tourism in Albuquerque and across the state. Associated Press: has hired Katrease Stafford (@kat__stafford) […].
PR in High Definition
FEBRUARY 24, 2020
Every now and then something floors me. Quite a few years ago now, ‘DIG’ was a one-word email reply from a client. And yes, it was in capital letters too for added emphasis. Could it have meant appreciation? Could it have meant ‘I like it a lot’? How dangerous to assume. What it meant was ‘I haven’t got time to help you, please work it out yourselves’.
Agility PR Solutions
FEBRUARY 24, 2020
Purpose has evolved from a well-intentioned buzzword into a critical mandate for brands and businesses in 2020. The Business Roundtable’s 2019 statement on the purpose of a corporation and the 2020 Davos Manifesto on the universal purpose of a company have become guiding lights of modern business culture. But as many companies are discovering, awareness is only half […].
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
PR in High Definition
FEBRUARY 24, 2020
When you think about successful and well-known leaders in the business world, which words spring to mind? How about strong? Decisive? Innovative? Disruptive? How about wealthy or unscrupulous? What about ‘kind’? Did that make the top ten – or even the top twenty? In our experience, kindness is rarely seen as a positive attribute for a leader. Despite an increasingly woke business world, where there’s a growing focus on sustainability and transparency, simple kindness is still often dismissed as
Muck Rack
FEBRUARY 24, 2020
6 questions with Laine Higgins from The Wall Street Journal
Axia PR
FEBRUARY 24, 2020
3 ways to protect against misinformation in a world of information overload. False claims and made-up stories have always been a thing, and since the internet arrived, it’s easier than ever to fall prey to them. One of the most recent false news stories is “the broom challenge.” On February 10, a Twitter user posted a video of herself balancing a broom on its own.
HMA Public Relations
FEBRUARY 24, 2020
Today’s #MediaMonday features Terry Tang of The Associated Press’ Phoenix bureau, where she covers everything from spot news to race/ethnicity issues to lifestyle. She also serves as president of the Arizona chapter of the Asian American Journalists Association. The post #MediaMonday – Terry Tang appeared first on HMA Public Relations.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Mark My Words
FEBRUARY 24, 2020
The Express Brand experts are confident Harry and Meghan will be able to rake in millions, even a billion in money earned through a mix of corporate deals, brand ambassador roles and public speaking. The Sussexes are reportedly being lined up for a key role at the World Economic Forum (WEF) in Davos next year where they will rub shoulders with the some of the richest people on the globe.
5W PR
FEBRUARY 24, 2020
There’s an old adage that you only get one shot to make a first impression. That was true the first time it was said, and it’s exponentially truer in the days of digital marketing and online media, when a single interview – good or bad – can be played, indefinitely, on an endless loop, meaning people are “introduced” to new audiences all the time… a dynamic that is often out of their control.
Mark My Words
FEBRUARY 24, 2020
The Express PR “threat” to the Royal Family brand and the Queen had to ensure the Duke and Duchess of Sussex could not tarnish it with their Sussex Royal aspirations, PR expert Mark Borkowski suggested. [link] .
ImPRessions - Crenshaw Communications
FEBRUARY 24, 2020
One of the top news stories last week was the debut of billionaire and former New York City Mayor Michael Bloomberg in the ninth Democratic presidential debate. Following a $130 million ad blitz , it was Bloomberg’s first time qualifying for a debate since he announced his candidacy late last year. To say the rust was evident would be an understatement.
Advertisement
As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Expert insights. Personalized for you.
195 
Let's personalize your content