Tue.Oct 15, 2019

Two Reasons PR Needs to Budget a Little Paid Social Budget Next Year

Sword and the Script

About 18% of PR pros would invest in social media next year if money weren’t an issue. That’s according to a poll by PR Daily of about 300 communications pros ( hat tip Arik Hanson ).

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6 inspiring B2B campaigns you’ll wish you came up with yourself

The Resolution Blog

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in.

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How To Beat Five PR Storytelling Roadblocks

ImPRessions - Crenshaw Communications

Most PR pros know that throwing facts and figures at a business audience won’t necessarily win them over. A great story, on the other hand, is more persuasive and more memorable.

Eight Ways A Company Can Leverage Social Media To Attract Mainstream Media Attention

Maine PR Maven

Your company’s social media presence can be used in all sorts of ways — from announcing job postings to sharing employee testimonials and product launches. But it can also be leveraged to attract attention from the mainstream media and generate positive publicity.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Media relations is getting harder…much harder (but here’s a few tips for how you can get more stories placed)

Communications Conversations

This just in: media relations is getting tougher. Much, much tougher. The stats back up the claim. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots.

More Trending

Email: Past, Present, and Future

Ronn Torossian

Marketers who rely on using emails to connect with customers will be pleased to know that a recent study reported that email usage in the U.S. is expected to continue growing.

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Panera’s missed opportunity offers crisis response lessons

PR Daily

The company cut ties with an employee whose viral TikTok video showed its frozen pasta being warmed in hot water before being served. Here’s how it could have seized a chance to shine.

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3 critical tips for businesses to be more proactive in managing online reputation

Agility PR Solutions

Brands and businesses are fully aware (or should be) that they must monitor digital coverage and chatter in order to stay ahead of potential crises—and in fact, most small businesses (88 percent) monitor their online reputation at least quarterly.

Infographic: The ABCs of personal branding

PR Daily

Turning yourself into an industry leader requires developing your unique voice and aesthetic. Here are some ways you can build yourself into an icon in your field. How can PR pros develop into recognized industry leaders? It starts by cultivating a personal brand.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Content marketing: 5 common rookie mistakes—and how to avoid them

Agility PR Solutions

Content marketing has become one of the best methods to advertise and promote content, services, and everything a business has to offer. However, anyone who has even the slightest experience can agree on one thing—it can be quite challenging.

WeWork to lay off 2,000, Deloitte marketing report reveals ‘experience debt,’ and LinkedIn debuts employee engagement features

PR Daily

Also: Disney+ leans into nostalgia with Twitter thread, Porsche and Boeing team up for futuristic travel options, Xbox looks to cut down on toxicity, and more. Good morning, PR pros: The Walt Disney Co.’s

Forget AI—the future of the workplace is Relationshipism

Agility PR Solutions

When it comes to life (and workplace) management, there’s a new (conceptual) sheriff in town: Business Relationship Management Institute has introduced Relationshipism as a term and as a theory to the single, global community.

ReputationUs and NAO

Reputation Us

Nonprofit Reputation Program. Application for Consideration. Nonprofits want to tell their stories and support their causes. To do this successfully, nonprofits must, among many other things, take care of their reputation.

Thinking Beyond the News Release

TrendKite

As the year winds down, it's the perfect time to consider incorporating new tactics in to your 2020 strategic communications plans

Journalists on the move – Week of October 14th

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Axios: Margaret Harding McGill (@margarethmcgill) has joined as Technology Policy Reporter. Colorado Sun, The: Erica Breunlin (@coloradosun) has joined as Education Reporter. Journal Tribune: has ceased publication (@JournalTribune). […]. The post Journalists on the move – Week of October 14th appeared first on Agility PR Solutions.

5 Things to Do Before Year End

Solo PR Pro

As we near the end of 2019, you may have already done your budgeting, tax planning and conducted (or scheduled) year-end client reviews. However, here are 5 things that you may not have considered that you should do before the end of the year. Review your wins and losses.

From ‘Selena’ to the Super Bowl: How Jennifer Lopez Has Stayed Relevant for 20 Years

PRSay

You just can’t pin down Jennifer Lopez. At 50, the iconic superstar is as relevant as ever, thanks to a whirlwind few months that saw her star in “Hustlers,” one of the year’s surprise hits, and land the 2020 Super Bowl halftime show , a gig that’s among the world’s most prestigious. Somehow, 22 years after the release of the movie “ Selena ” and 17 years after the song “ Jenny From the Block ,” Lopez is as popular as ever.

What Does a “Good” Office Culture Really Mean? 3 Things I Learned in My First Post-Grad Job

Stern + Associates

Office culture is a hot topic, and many companies have taken cues from research that shows treating employees well and ensuring they’re happy leads to them producing better work. The post What Does a “Good” Office Culture Really Mean? 3 Things I Learned in My First Post-Grad Job appeared first on Stern Strategy Group. Agency Culture

How has your visual content captivated audiences?

PR Daily

Enter PR Daily’s Video & Visual Awards by Nov. 1 to showcase your impressive visual storytelling skills. The post How has your visual content captivated audiences? appeared first on PR Daily. PR Daily Awards

The top 25 TV stations and programs of fall 2019

Muck Rack

The top 25 TV stations and programs of fall 2019

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Sports Equinox

HMA Public Relations

What is the Sports Equinox? Scott Hanson is here to explain his favorite unofficial holiday that is on the horizon! Follow the link to read more! The post Sports Equinox appeared first on HMA Public Relations. Featured What is.Wednesday equinox HMA Public Relations Scott Hanson