Sword and the Script
OCTOBER 15, 2019
About 18% of PR pros would invest in social media next year if money weren’t an issue. That’s according to a poll by PR Daily of about 300 communications pros ( hat tip Arik Hanson ). The survey doesn’t get into how that budget would be broken out, which means it could include entail headcount, creative or design, social media management tools, and paid social.
The Resolution Blog
OCTOBER 15, 2019
Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in. This means their targets are often business press and they have to show how knowledgeable and trustworthy they are rather than being able to be quirky or cheeky.
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ImPRessions - Crenshaw Communications
OCTOBER 15, 2019
Most PR pros know that throwing facts and figures at a business audience won’t necessarily win them over. A great story, on the other hand, is more persuasive and more memorable. At a time when we have more data than we can possibly use and people connect on social platforms, storytelling is an ideal tool for PR and marketing. But that doesn’t mean it’s easy.
Communications Conversations
OCTOBER 15, 2019
This just in: media relations is getting tougher. Much, much tougher. The stats back up the claim. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. This ratio has doubled in the last 10 years.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Ronn Torossian
OCTOBER 15, 2019
Marketers who rely on using emails to connect with customers will be pleased to know that a recent study reported that email usage in the U.S. is expected to continue growing. One of the main reasons cited are commercial accounts that require contact with customers via valid and secure email accounts. Globally, the number of […]. The post Email: Past, Present, and Future appeared first on.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
OCTOBER 15, 2019
Content marketing has become one of the best methods to advertise and promote content, services, and everything a business has to offer. However, anyone who has even the slightest experience can agree on one thing—it can be quite challenging. Since this marketing type differs a lot from other types, it is easy to make mistakes […]. The post Content marketing: 5 common rookie mistakes—and how to avoid them appeared first on Agility PR Solutions.
PRSay
OCTOBER 15, 2019
You just can’t pin down Jennifer Lopez. At 50, the iconic superstar is as relevant as ever, thanks to a whirlwind few months that saw her star in “Hustlers,” one of the year’s surprise hits, and land the 2020 Super Bowl halftime show , a gig that’s among the world’s most prestigious. Somehow, 22 years after the release of the movie “ Selena ” and 17 years after the song “ Jenny From the Block ,” Lopez is as popular as ever.
Agility PR Solutions
OCTOBER 15, 2019
Brands and businesses are fully aware (or should be) that they must monitor digital coverage and chatter in order to stay ahead of potential crises—and in fact, most small businesses (88 percent) monitor their online reputation at least quarterly. But according to new research from B2B ratings and reviews firm Clutch, monitoring is only one […].
Reputation Us
OCTOBER 15, 2019
Nonprofit Reputation Program. Application for Consideration. Nonprofits want to tell their stories and support their causes. To do this successfully, nonprofits must, among many other things, take care of their reputation. Reputation is building familiarity, establishing trust and fortifying confidence within your nonprofit and within the communities you serve and from whom you receive support.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
OCTOBER 15, 2019
Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Axios: Margaret Harding McGill (@margarethmcgill) has joined as Technology Policy Reporter. Colorado Sun, The: Erica Breunlin (@coloradosun) has joined as Education Reporter. Journal Tribune: has ceased publication (@JournalTribune). […].
Stern + Associates
OCTOBER 15, 2019
Office culture is a hot topic, and many companies have taken cues from research that shows treating employees well and ensuring they’re happy leads to them producing better work. But. The post What Does a “Good” Office Culture Really Mean? 3 Things I Learned in My First Post-Grad Job appeared first on Stern Strategy Group.
Solo PR Pro
OCTOBER 15, 2019
As we near the end of 2019, you may have already done your budgeting, tax planning and conducted (or scheduled) year-end client reviews. However, here are 5 things that you may not have considered that you should do before the end of the year. Review your wins and losses. Doing a win-loss review will help you to fine tune your targeting and proposals.
HMA Public Relations
OCTOBER 15, 2019
What is the Sports Equinox? Scott Hanson is here to explain his favorite unofficial holiday that is on the horizon! Follow the link to read more! The post Sports Equinox appeared first on HMA Public Relations.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Muck Rack
OCTOBER 15, 2019
The top 25 TV stations and programs of fall 2019
Agility PR Solutions
OCTOBER 15, 2019
When it comes to life (and workplace) management, there’s a new (conceptual) sheriff in town: Business Relationship Management Institute has introduced Relationshipism as a term and as a theory to the single, global community. Through the practice of Relationshipism—which emphasizes building trust among teams through authentic relationships—people feel empowered to satisfy their own purpose and […].
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