Prowly

APRIL 16, 2025

If you're out in traffic and see that a car is going to crash into you, do you hit the gas to avoid it or stay there and wait for the crash so you can face the consequences? In digital PR , crashes happen every day, and the way you react to them makes a difference between a successful PR strategy and a flop. Today, we'll show you what reactive public relations is, the differences between proactive and reactive PR, and some great examples of reactive PR strategies.

Crisis Management 104

Crisis Management Trends Crisis Examples 104

Agility PR Solutions

APRIL 16, 2025

In the competitive world of the automotive industry, public relations (PR) plays a critical role in shaping a brand’s image, connecting with customers, and driving sales. The automotive sector is unique in that it involves high-stakes investments, intense consumer loyalty, and significant environmental and safety concerns. As such, the public relations campaigns that stand out […] The post Great PR campaigns for automotive companies: A look at the best strategies and their impact fir

Automotive 105

Automotive Company Strategy Consumer 105

5W PR

APRIL 16, 2025

Marketing wellness products and services to diverse audiences requires a nuanced understanding of cultural values, traditions, and health beliefs. Many wellness brands have learned difficult lessons about cultural missteps through public backlash and damaged reputations. Research shows that 76% of consumers are more likely to purchase from brands that demonstrate cultural awareness in their marketing.

Branding 78

Branding Brand Marketing Local 78

Agility PR Solutions

APRIL 16, 2025

Brand growth isnt a simple formula. You must generate buzz and get people talking. To stay competitive, you need conversions and results. Building a strong brand reputation and receiving good press is where public relations shines. The positive halo effect PR brings creates a receptive audience for your other marketing efforts. Then comes the important […] The post PR vs. performance marketing: Why modern brands need both for long-term growth first appeared on Agility PR Solutions.

Branding 100

Branding Brand Marketing Reputation 100

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

Pitching

5W PR

APRIL 16, 2025

Public relations and influencer marketing have become inseparable forces in promoting Martech brands. PR teams now manage complex relationships between brands and content creators while maintaining consistent messaging across all channels. The integration of these disciplines creates powerful opportunities for Martech companies to build credibility, manage their reputation, and connect with audiences through authentic storytelling.

Guidelines 78

Guidelines Branding Brand Marketing 78

Buzzstream

APRIL 16, 2025

Since 2020, Preply has earned over 12,000 referring domains and driven more than 3 million organic visits. I connected with Daniele Saccardi , Preply’s Senior Team Manager of Global Digital PR & Online Reputation, to learn how they made thishappen. We dive into their in-house vs agency approach, link velocity benchmarks, international strategy, and how theyre preparing for an AI-driven search future.

Digital PR 62

Digital PR SEO Agency Infographics 62

Ronn Torossian

APRIL 16, 2025

Explore how Honest Company built success in mom and baby products through authentic PR, influencer partnerships and transparent brand messaging that resonates with parents. The post The Power of Authenticity in Mom and Baby PR: A Case Study of Honest Companys Success appeared first on.

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Case Study Study Company Brand 195

Agility PR Solutions

APRIL 16, 2025

Fan communities have become the backbone of modern entertainment marketing. What was once a passive audience has turned into an active force, shaping the success of franchises and dictating the trajectory of brands. Entertainment companies no longer dictate the conversation; instead, they participate in it, responding to the expectations and enthusiasm of their most dedicated […] The post From fandoms to franchises: The power of community-driven entertainment marketing first appeared on Ag

Community 105

Community Marketing Company Brand 105

The Hoffman Agency

APRIL 16, 2025

For brands today, particularly those operating within or reliant on global trade, the world feels less like a level playing field and more like a complex, ever-shifting minefield directly shaped by current tariff regulations and ongoing trade tensions. Gone are the days when businesses could afford to remain apolitical. In this environment, a brand’s actions and even its silence on issues directly impacted by tariffs, such as supply chain adjustments or pricing strategies related to Chin

Reputation 36

Reputation Ethics Policies Government 36

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Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

Internal

Agility PR Solutions

APRIL 16, 2025

In the digital age, every piece of news is readily available to us. Good or bad, the news and stories of brands, occasions, and people are gathered in online news hubs and on social media. In this open environment, holding on to a good reputation for your brand is an ever-evolving challenge. Online reviews and […] The post 7 ways to create a reputation management strategy for your brand first appeared on Agility PR Solutions.

Reputation 105

Reputation Strategy Branding Brand 105

Medianet Australia

APRIL 16, 2025

Politics have flooded the media recently with the Federal Budget and Federal Election being held within just six weeks of each other. Among these, weve seen a broad range of topics hit the headlines including; Medicare, subsidised child care, tax cuts, energy rebates and even funding for Adelaide pandas? One topic in particular, however, has sparked debate on both sides of the coin: the future of office mandates.

Policies 52

Policies Radio Data Retail 52

Mark My Words

APRIL 16, 2025

GB News Royal expert Mark Borkowski suggested the project is an attempt to hold on to the spotlight now following Meghan and Harry’s step back from royal working duties. Borkowski said: “The problem is about staying, not just staying at the top but remaining famous, but also dealing with that fame in a highly cruel and critical world.” He told the Sun that the duchess needs to make noise and drew parallels to US President Donald Trump.

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Instagram Publicity Media 60