Wed.Mar 16, 2022

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Corporate Communication: Create Opportunity out of Crisis

Ronn Torossian

Crisis communication is a subspecialty of PR, and it’s designed to protect and defend an individual, company, or organization facing a public challenge to its reputation. Crisis communications aim to help an organization minimize damage to its reputation from negative publicity during a critical event or situation. The best way to handle a crisis is […].

Corporate 195
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Performing a crisis audit: 5 elements that play a crucial role

Agility PR Solutions

One of the most challenging things a PR agent may need to do is handle a public crisis. A crisis may destroy a company overnight. There are too many examples of viral situations that have affected companies worldwide, both positively and negatively. That’s why it is crucial to learn how to perform a crisis audit. […]. The post Performing a crisis audit: 5 elements that play a crucial role appeared first on Agility PR Solutions.

Crisis 162
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Media Storytelling

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. Every guest talked about how in today’s marketing efforts, story has become invaluable.

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5 things your public relations firm may be missing

Agility PR Solutions

Modern public relations firms are not limited to just one function. They are also responsible for lead management and marketing. The aim is to increase awareness of a product or service among potential consumers and thereby encourage them to purchase it. In this article, you’ll learn some of the top components that may be missing […]. The post 5 things your public relations firm may be missing appeared first on Agility PR Solutions.

Publicity 158
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Preparing for a Media Interview

5W PR

Those companies in the habit of turning down every request for an interview could be missing out on opportunities to raise their profiles, and to establish themselves as organizational leaders. Speaking with journalists can be daunting, but with the right preparation and a few tips, it becomes easier to take advantage of these opportunities when they present themselves.

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“Post Truth.” Navigating Misinformation and Managing Reputations

Reputation Us

Finding the truth today is difficult. If we can’t trust journalists from reputable media outlets, scientific studies, doctors, the government, the education system, marketing, or previous generations, who can we trust? It seems we are in the era of “post-truth.”. Not only is “post-truth” in the Oxford Dictionary, the organization actually selected it as the word of the year in late-2016.

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New report reveals top 2022 salary and hiring trends in marketing and creative industry

Agility PR Solutions

One-third of all employees surveyed in marketing and creative fields say they are considering switching employers in the next year, according to the 2022 Job Market Pulse Report, an annual resource highlighting key hiring, compensation and overall job market trends from specialized marketing and creative recruitment agency 24 Seven. Now more than ever, employers need to […].

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Can You Be Trusted?

HMA Public Relations

With the release of this year's Edelman Trust Barometer, Abbie Fink and Dr. Adrian McIntyre discuss the survey results and the importance of prioritizing trust in this week's episode of #CSOM. Hear more!

Survey 77
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Top Tips For Small Businesses Considering Social Media Advertising

Prohibition

The value of social media for small businesses is immeasurable. The average social media user spends 2.5 hours per day clicking through sites such as Facebook, Instagram, Snapchat and Twitter. For this reason, it is vital that small businesses take advantage of one of the most effective ways to reach potential consumers. Social media has the ability to create a channel of communication between a brand and the target consumer and in doing so it can nurture customer relationships – optimised

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Norah O’Donnell in a Difficult Position Yet Not One She Can’t Navigate

Reputation Specialist Michael Toebe

CBS Evening News Anchor Norah O’Donnell. These types of stories emerge every once in a while. A high-status, maybe well-known leader or a star of a television show — think Ellen DeGeneres or Matt Lauer for example — gets reported as being different behind the camera than they portray themselves on air. It turns out almost always as scandalous to the person’s name, reputation and professional well-being.