ImPRessions - Crenshaw Communications
MARCH 8, 2023
In public relations , the goal is often to generate news that tells a positive story about a business or brand. But sometimes, good companies have to share bad news. The last six months have seen waves of staff reduction announcements at major tech companies, despite record-low unemployment levels. What can smaller companies learn from these announcements?
5W PR
MARCH 8, 2023
Pet influencer marketing is a popular trend in the marketing world. Since brands have realized the impact that pets have on promoting products and services, there are many pet influencer opportunities for all types of animals. The key to a successful pet influencer marketing campaign is finding the right influencer for the brand and target audience.
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Wadds Inc.
MARCH 8, 2023
How to experiment with the use of AI tools in your agency or communication team workflow. The launch of artificial intelligence (AI) tools based around the GPT-3 dataset has polarised opinion in professional services. The opportunity of AI is that it will enable us to work more effectively and efficiently. The threat are copyright and ethical issues that arise from the use of AI tools.
Stern + Associates
MARCH 8, 2023
International Women’s Day is a global celebration of the social, economic, cultural and political achievements of women. It is also a time to recommit to the ongoing work of creating a fair and equal world. This year’s theme of “ Embrace Equity ” is a timely reminder to organizations striving for this goal – a moral imperative that’s also good for business.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
MARCH 8, 2023
Are you thinking about starting a business? If so, PR should be at the top of your list of things to do. Public relations can help you get your business off the ground and build credibility with your target audience. Here are some essential PR tips to keep in mind as you launch your business. […] The post 4 PR essentials to consider for your business’s reputation and visibility appeared first on Agility PR Solutions.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
MARCH 8, 2023
Despite the fact that billions of dollars are spent globally every year on diversity, equity, and inclusion (DEI) initiatives, new research from business strategy firm Boston Consulting Group (BCG) shows that business leaders have minimal insight into what works and whether their investments yield positive results. The firm’s new report, Inclusion Isn’t Just Nice.
OnePitch
MARCH 8, 2023
On this week’s Pitches That Placed, we’re highlighting a pitch that landed a byline (and follow-up piece) in Adweek for their client's predictions on the future of CNN/CNN+.
Agility PR Solutions
MARCH 8, 2023
In today’s digital age, the public relations industry faces increasing pressure to adopt data-driven decision-making. The traditional approach of relying on intuition and anecdotal evidence is no longer sufficient. PR professionals need to incorporate data and analytics into their strategies to make informed decisions, identify trends, and measure the impact of their efforts.
Buchanan PR
MARCH 8, 2023
BeReal has taken the social media landscape by storm, accumulating tens of millions of users within the past year. The platform quickly became a favorite among Gen-Z and millennials, who were drawn in by its no-frills approach to online communication. The newly beloved social media platform is centered around authenticity and creating a space to share candid moments with a close group of friends, which comes as a breath of fresh air to many who grew frustrated by the performative nature of ot
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
MARCH 8, 2023
New research from end-to-end AI-first search and discovery platform Algolia explores the current usage, investment, and value of search, personalization, and hybrid retail strategies—revealing how retailers are investing in search to future-proof their eCommerce experiences. The firm’s third annual Ecommerce Site Search Trends 2023 report, in partnership with B2B research specialist Coleman Parkes Research, reveals […] The post Search trends in 2023: Insights on search technologies, person
HMA Public Relations
MARCH 8, 2023
Being excellent requires sacrifice, which many often choose not to do. Alison Bailin shares some helpful ways to set yourself up for excellence in public relations. Check it out!
Medianet Australia
MARCH 8, 2023
Charlotte Batty is a Producer of Children’s News at the ABC.
Practical Law Construction
MARCH 8, 2023
One of the major changes to the regulation of the design and construction of “ higher-risk buildings ” is the introduction of the gateway regime. This regime comprises a series of “hard stops” that a construction project will need to pass through in order to proceed to construction, completion and then occupation. The gateways are: Gateway 1 – Planning stage.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
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