Onclusive

JULY 7, 2021

All organizations communicate their vision and product value, but not all communications efforts are effective. Successful brands put a lot of thought into their messaging, how they want to deliver those messages and through which channels, and how they want to evolve them over time. Key messages are the essence of what you wish to communicate, serving as the foundation of your communications strategy and giving it focus and control.

Brand 370

Brand Branding SEO Engineering 370

ImPRessions - Crenshaw Communications

JULY 7, 2021

PR agency teams, like all creative services people, love to keep our clients happy. That’s a good thing, except where the drive to please leads us to say things we shouldn’t. Who here hasn’t uttered something on an update call or dashed off something in an email and then thought better of it? . I don’t mean careless wordplay, but rather promises or commitments that we likely can’t keep.

Agency 353

Agency Interviews Pitching Retail 353

Ronn Torossian

JULY 7, 2021

These days, content marketing is more popular than ever, yet, with everyone putting out content, consumers have a difficult time separating reality and facts from everything else. That’s why content marketing efforts should be solely focused on providing value and factual information to the target audience. Content Marketing Strategy The first step in creating and […].

Content Marketing 195

Content Marketing Strategy Marketing Consumer 195

Cision

JULY 7, 2021

There's a little bit of magic in multimedia.

Strategy 296

Strategy Blogging 296

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

JULY 7, 2021

Organizations value communications more than ever. That’s according to the 2021 JOTW Strategic Communications Survey—by Ned’s Job of the Week, an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. The fourth annual survey polled 300 communications professionals and found in the wake of a tumultuous year, 80 […].

Survey 184

Survey B2B Technology Communications 184

Agility PR Solutions

JULY 7, 2021

Even as the COVID crisis shifts gears and communicators look to restoring their worlds—and their operations—to normal, there’s still plenty of concern about what “normal” will look like. New research from creative studio Shaped By finds that tech marketers looking to carve out a competitive edge in the post-COVID world are embracing creativity and taking […].

Creativity 155

Creativity Strategy Marketing Crisis 155

Buzzstream

JULY 7, 2021

The situation. Truliant brought on Inseev Interactive as their link building provider in October, 2020. They came to Inseev with a goal of building links to their auto loans, mortgage loans, and checking pages. They also wanted to focus on two of their Learn hub pages. The target hub pages are home to all of the content for the home ownership and car buying tips related posts.

Case Study 113

Case Study Study Strategy Leadership 113

Agility PR Solutions

JULY 7, 2021

Every business should think about what it is they want to accomplish year on year. To achieve this, you need to optimise your SEO strategy and have a clear framework which allows your team to achieve its goals and hit their targets. There are several steps you can take to help build your SEO strategy […]. The post 7 ways to optimize your SEO strategy to save time and hit your targets appeared first on Agility PR Solutions.

SEO 91

SEO Strategy Marketing Publicity 91

5W PR

JULY 7, 2021

At its core, public relations is the best way for startups to develop mutually beneficial relationships both with journalists and with the target audience. This helps generate positive brand awareness and grow the company itself. Although big brands and corporations can afford to collaborate with professional PR agencies and have tailored campaigns, startups don’t usually have the budget to do the same.

Publicity 88

Publicity Pitching Product Launch Viral 88

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

NewsWhip

JULY 7, 2021

Crocs, the comfortable shoes that divide opinion across the globe, have experienced something of a resurgence this year, announcing in their first-quarter earnings that the company had made $98 million , compared to $11 million the year before. . Using that as a springboard, and alongside the fact that the shoes are now seen as something of a fashion statement , Crocs has entered into a partnership that has gained significant public interest in the last few weeks — a stiletto made with Balencia

Consumer 78

Consumer Brand Branding Fashion 78

Muck Rack

JULY 7, 2021

6 questions with Lauren Nicholas from the Internet Brunch newsletter

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127

HMA Public Relations

JULY 7, 2021

Becoming news literate in today's media landscape is critical. Discover how to distinguish between real and fake news with Abbie Fink.

Media 82

Media How To 82

Axia PR

JULY 7, 2021

When you create a LinkedIn page for your business, you're joining a network that has more than 756 million members. People use this trusted community for networking, building a professional identity, and job searching. There are a couple of things you can do to help your business capitalize on LinkedIn’s features and reach the 40 million users looking for employment each week.

LinkedIn 62

LinkedIn How To Community Social Media 62

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

PR Fuel

JULY 7, 2021

Search engine optimization (SEO) can help your website rank higher on search engine results pages (SERPs). A higher ranking can help consumers find your business with ease. Meanwhile, you’ll outrank competitors, boosting your credibility. Over 50% of all website traffic comes from organic search. In fact, SEO drives 1,000% more traffic than organic social media.

SEO 52

SEO Engineering How To Google 52

Axia PR

JULY 7, 2021

Learn the ins and outs of starting your own podcast with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations.

Publicity 62

Publicity Social Media Marketing Media 62