ImPRessions - Crenshaw Communications

JUNE 27, 2018

Deciding it’s time to invest in PR is one thing, but selecting the right agency is another. It’s time-consuming, occasionally intimidating, and often confusing. What’s more, the people who are skilled at internal communications aren’t always prepared to conduct an agency search. Here’s a cheat sheet on finding the right PR firm while saving time and frustration.

Agency 136

Agency Groups Meeting Internal 136

NewsWhip

JUNE 27, 2018

In the current media environment, going viral is out, and generating loyalty with a distinct audience is in. We dove into the challenges and questions surrounding niche marketing, and learned about how content can define an audience, build consistent engagement, and drive monetization. To discuss how to report to different audiences, we brought together some […].

Viral 60

Viral Report Marketing Media 60

Axia PR

JUNE 27, 2018

Confessions from a daily newspaper editor. Pitching major news outlets requires skill and finesse. A poorly constructed pitch can really harm your company’s reputation. To effectively pitch a major media outlet, it’s important to put yourself in the journalist’s shoes. Here are 10 tips from the newsroom for getting noticed and earning that coveted major media outlet coverage for your company.

Pitching 54

Pitching Construction Newspapers Media 54

HMA Public Relations

JUNE 27, 2018

So imagine this: You walk up to a shiny new vending machine and insert your coin. You carefully select your order and instead of Sun Chips […]. The post Insert Coin Here: The Newest Way to Purchase a Vehicle appeared first on HMA Public Relations.

Publicity 40

Publicity 40

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Deirdre Breakenridge

JUNE 27, 2018

A Guest Post By Megan Harris, Managing Director, SYZYGY North America. For many companies today, being global describes far more than the geographies in which they operate. Increasingly, it means taking action to bring about change or maintain valuable aspects of the status quo. Unlike before, corporate action isn’t just lobbying for laws and regulations that increase their profits.

Marketing 164

Marketing Ethics Local Technology 164