Thu.Jul 18, 2019

What Does Customer Service Have to Do with Marketing?

Ronn Torossian

Right under your nose lies one of the simplest and most effective approaches to marketing for any business of any size. What is it? Customer service. This may seem a bit odd. However, customer service is, in fact, an important part of marketing.

How colors can shape and shade perceptions about your business

PR Daily

Are your tones and designs contemporary, or are you putting off potential customers? Read on to see if it’s time to punch up your palette. Savvy marketers know that color can influence emotions, actions and perceptions.

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7 ways influencers have changed marketing strategies

Agility PR Solutions

Did you know that 92 percent of Gen Z trust influencers more than celebrities? Influencer marketing has changed the way that brands market to customers. There have also been changes in how brands, influencers, and platforms approach this method.

The secret to generating PR metrics that matter

Muck Rack

The secret to generating PR metrics that matter

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Simple and effective PR strategies for startups

Agility PR Solutions

At the onset of a new venture, startup founders already have a lot on their plates—from raising funds for getting the business plan off the ground to introducing the product to the market. Besides that, small business owners and entrepreneurs often have limited resources.

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New survey of biz execs finds companies may be data rich—but insight poor

Agility PR Solutions

Business execs are practically swimming in data, especially in marketing and other comms fields. But is all this data actually providing them with the customer takeaways they’re looking for?

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P&G’s Contribution to Women’s Soccer – Potential Crisis PR

The Stalwart Blog

I just saw a news announcement that Proctor and Gamble has contributed in excess of $520,000 to the world champion US Women’s Soccer team to cover the pay equity that has been very much in the news of late. That’s outstanding on multiple levels.

Influencer Engagement: Finding a Fit

Waxing UnLyrical

Guest post by Lauren Lawson-Zilai. Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself.

PR Rock Stars: Solo PR Consultant Peg Roessler

Communications Conversations

If you want to get your client on TV in the Minneapolis/St. Paul area, and you’ve worked in PR for more than five minutes, you know there’s only one person to call: Peg Roessler. Peg has more than 35 years experience in the PR industry–including 28 working for herself!

Local 108

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Surveys, quizzes and apps…oh my

HMA Public Relations

This week’s app craze, FaceApp, has everyone posting photos of what they might look like in the future. Just as fast as photos were shared, the dangers of the app were exposed. The post Surveys, quizzes and apps…oh my appeared first on HMA Public Relations. Featured Social Media Abbie S.

Prime Day 2019 divides web & social platforms

NewsWhip

[…]. The post Prime Day 2019 divides web & social platforms appeared first on NewsWhip. Brands Communications & PR Digital Journalism

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Why Gender Stereotypes in Ads are Bad PR

PR News

Many marketers continue to operate with the idea that American family ideals of the past are still relevant in targeting female demographics. But this tactic falls flat for many—if not most—modern women. Worse, that approach… Continued.