Ronn Torossian

JULY 18, 2019

Right under your nose lies one of the simplest and most effective approaches to marketing for any business of any size. What is it? Customer service. This may seem a bit odd. However, customer service is, in fact, an important part of marketing. After all, a customer who has a poor experience with a business […]. The post What Does Customer Service Have to Do with Marketing?

Customer Service 150

Customer Service Marketing Strategy Brand 150

Agility PR Solutions

JULY 18, 2019

Did you know that 92 percent of Gen Z trust influencers more than celebrities? Influencer marketing has changed the way that brands market to customers. There have also been changes in how brands, influencers, and platforms approach this method. Influencer marketing is popular and there are several areas to address as these changes emerge. Influencer […].

Strategy 151

Strategy Marketing Brand Branding 151

The Stalwart Blog

JULY 18, 2019

I just saw a news announcement that Proctor and Gamble has contributed in excess of $520,000 to the world champion US Women’s Soccer team to cover the pay equity that has been very much in the news of late. That’s outstanding on multiple levels. First off, it’s a great report to their core audience, it’s terrific PR, and could really go a long way to goodwill for their brand.

Crisis 74

Crisis YouTube Video Report 74

Agility PR Solutions

JULY 18, 2019

At the onset of a new venture, startup founders already have a lot on their plates—from raising funds for getting the business plan off the ground to introducing the product to the market. Besides that, small business owners and entrepreneurs often have limited resources. These are all potential reasons why implementing PR strategies is often […].

Strategy 131

Strategy Small Business Resources Marketing 131

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Waxing UnLyrical

JULY 18, 2019

Guest post by Lauren Lawson-Zilai. Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose.

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Nonprofit Fashion Retail Enterprise 84

Muck Rack

JULY 18, 2019

The secret to generating PR metrics that matter

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NewsWhip

JULY 18, 2019

[…]. The post Prime Day 2019 divides web & social platforms appeared first on NewsWhip.

Web 74

Web Journalism Brand Branding 74

PR News

JULY 18, 2019

Many marketers continue to operate with the idea that American family ideals of the past are still relevant in targeting female demographics. But this tactic falls flat for many—if not most—modern women. Worse, that approach… Continued. The post Why Gender Stereotypes in Ads are Bad PR appeared first on PR News.

Marketing 48

Marketing Communications 48

HMA Public Relations

JULY 18, 2019

This week’s app craze, FaceApp, has everyone posting photos of what they might look like in the future. Just as fast as photos were shared, the dangers of the app were exposed. The post Surveys, quizzes and apps…oh my appeared first on HMA Public Relations.

Survey 44

Survey Publicity Social Media Media 44

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Communications

Communications Conversations

JULY 18, 2019

If you want to get your client on TV in the Minneapolis/St. Paul area, and you’ve worked in PR for more than five minutes, you know there’s only one person to call: Peg Roessler. Peg has more than 35 years experience in the PR industry–including 28 working for herself! She’s not only a legend in the solo PR community–she’s an outright institution in the local PR community.

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Local Course Community Interviews 94