Tue.Jul 03, 2018

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On Thursday, July 19th, #PRStudChat Discusses Social Media & Strategic Communications

Deirdre Breakenridge

It may be summer, but #PRStudChat, sponsored by Spin Sucks, is focused on strategic communications all year round. In the spirit of learning, even when school is out, our community will gather for a Twitter chat on July 19th at 12:00 p.m. ET to discuss social media and getting into the strategic communications mindset. Joining us on the 19th will be special guest and co-host, Karen Freberg ( @kfreberg ), who is an author, consultant and assistant professor in strategic communications at the Univ

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The Sexy Allure Of Crisis Management Is Presenting Risk To Organizations

Melissa Agnes

Thanks to high-profile crises, viral issues, and fun television series like Scandal , crisis management is being seen more and more as a “sexy” and thrilling profession or service offering. While the allure is understandable—from the outside, I realize it can look like a fast-paced, exciting career filled with adventure and heroism—what I’m seeing more and more is that this image and allure is presenting a high-risk scenario to many organizations.

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9 ways to amplify your earned media coverage

Axia PR

How to recycle your media coverage to gain more visibility. Congratulations! Your company received great media coverage. And now you’re left wondering, what next? Keep the momentum going with these nine suggestions.

Media 76
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Did Outbrain Try to Pitch Content Marketing at Cannes?

Sword and the Script

Outbrain is one most recognizable brands in advertising technology (adtech). You’ve probably seen some of the native ads the company makes available even if you weren’t aware they were rendered by Outbrain. Where I see Outbrain the most, is at the bottom of news sites. Usually, it’s a handful of eye-catching photos and click-bait style headlines that pitch insurance, credit cards and indoor antennas.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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When we celebrate PR/social media success why do we always zero in on impressions?

Communications Conversations

There’s a huge dichotomy going on in the PR/social industry that’s been bothering me for a while now and I just want to talk about this for a minute today. The topic: Using impressions as the key success metric when we celebrate case study wins. We see it all the time. In fact, I just saw it this week when a friend, and someone I, and many people, respect, showcased a case study he/she had recently worked on.

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Seven Ways to Get Into PR, Even with No Experience

Prohibition

Setting that first foot onto the career ladder can be quite daunting in this era of extreme job competition. Just a fresher, recently graduated or with no experience of anything at all – these three things can seem to limit your opportunity to bag yourself a job in the PR industry. But worry not, there is always something that can be done, after all, nobody is born with experience in public relations!

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How to Get Started with Inbound Marketing [Infographic]

Inbound PR

74% of organisations globally conduct inbound marketing as their primary approach to marketing. According to the research then, 26% of organisations are not using inbound marketing. Those that are, I'm sure that some of them are not necessarily doing it correctly. I've seen this first-hand during my consulting days. The purpose of this post is to help companies that want to understand how to get started with inbound marketing and those that want to sense check if they are implementing it correct

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Seven Ways to Get a Job In PR, Even with No Experience

Prohibition

Setting that first foot onto the career ladder can be quite daunting in this era of extreme job competition. Just a fresher, recently graduated or with no experience of anything at all – these three things can seem to limit your opportunity to bag yourself a job in the PR industry. But worry not, there is always something that can be done, after all, nobody is born with experience in public relations!

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Food, Travel and Fireworks: Exactly how do Americans celebrate the Fourth of July?

HMA Public Relations

Break out the hot dogs and cue the fireworks! Wednesday, July 4, 2018, marks our great nation’s 242nd birthday. So how do we, the great people, […]. The post Food, Travel and Fireworks: Exactly how do Americans celebrate the Fourth of July? appeared first on HMA Public Relations.

Travel 44
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How to sound good in your next podcast interview

Muck Rack

How to sound good in your next podcast interview

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Mourning the Loss of Elaine McEachern

Solo PR Pro

It is with a heavy heart that we report the sad news that beloved Solo PR Pro member, Doris Elaine McEachern, passed away on June 28, 2018. Elaine was a beloved and active member of Solo PR Pro and PRSA. She had a gentle presence and was generous with her time and knowledge. She never failed to offer advice and encouragement to anyone who needed it. .

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Should Content Marketers Fear Artificial Intelligence?

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. What happens when you’re a content marketer who discovers an artificial intelligence system that could take your job? If you’re Bethany Johnson ( @thanybethanybe ), you learn as much about it as possible.

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Pirelli newsroom drives content to success

Presspage

The origin of Pirelli dates back to 1872, the year Giovanni Battista Pirelli founded a limited partnership in Milan to produce elastic rubber items. Although in the past the company has also launched fashion projects and engaged in sustainable energy, today, Pirelli is a pure tyre manufacturing company. Since 1907, Pirelli has also been a key sponsor in sports competitions.

Fashion 90
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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The Perils Of Patriotic PR And Marketing

ImPRessions - Crenshaw Communications

Scanning the annual Brand Keys list of 50 Most Patriotic Brands in America, you might get the idea that America is synonymous with fast food, fast cars, whiskey, and blue jeans. Who can argue with that? Yet it’s one thing for a brand to have earned an association with all things USA, but another for it to be pandering to patriotism in hopes of riding a red, white, and blue wave.

Marketing 149
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“Doors” Goes Viral, Opens Up A Race

ImPRessions - Crenshaw Communications

Sometimes a story is so strong that all you need to do is tell it and get out of the way. Improving on a good thing can be tricky, because there’s always the risk of over-embellishing. Too much PR or packaging can overwhelm an emotional punch. ?. “Doors,” the remarkable ad by Texas congressional candidate MJ Hegar, manages to take a great story and improve it in the telling.

Viral 168