Cision
APRIL 12, 2017
This week we take a look at the Top 10 U.S. Travel Bloggers on Twitter, ranked by number of mentions of “Travel” as a keyword. The list was pulled using Cision’s media database on March 20, 2017 and may change over time. 1. Kirsten Maxwell , Kids Are A Trip. How to Save Money in Chicago with a Go City Card [link] @GoCityCard #familyholiday #Chicago #Travel pic.twitter.com/e0ORp7DpBA. — Kirsten (@kidsareatrip) March 20, 2017. 2.
Onclusive
APRIL 12, 2017
One of the most touted PR outcomes I see almost every PR pro report on is narrative pick-up a.k.a how many additional media outlets republish a recent piece of content. While story pick-up can be an incredibly positive PR outcome, I challenge the notion that all story pick-up is created equal. Public relations is about […].
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Business Wire
APRIL 12, 2017
Benefit: Business Wire Provides Them Rights and Royalty Free By Sandy Malloy, Manager, Licensing & Content Development We frequently tell our clients that including a photo or other multimedia increases release views. Here are a few findings that reinforce the power of images to reach an audience: BuzzSumo found, in a study of over 100 million Facebook updates, that updates with images had 2.3 times more engagement than those without.
The Resolution Blog
APRIL 12, 2017
Whether you’re using unique users, visitors, coverage views or reach to track your coverage you’re doing one thing; reporting on article success. No matter how accurate your coverage data is it won’t tell you whether you have met the objective your client set for the overall campaign. To do this you need to track additional campaign-specific metrics and evaluate.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Waxing UnLyrical
APRIL 12, 2017
Swiping through Facebook this morning, I realized that today marked a unique anniversary for me: 17 years ago today, I landed in the United States for the very first time, knowing that I was stepping into a whole new life. (That’s me in 2000, with the Pacific Ocean – over which I’d flown – behind me.). I reflected on this a couple of years ago, sharing 15 things I’d learned in the (then) 15 years since arriving here.
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Stern + Associates
APRIL 12, 2017
The post How to Put the “Relationship” Back in Media Relations appeared first on Stern Strategy Group.
Norton's Notes
APRIL 12, 2017
All of us working in social media and digital have noticed the huge increase in social video and it seems the advertising budgets have shifted towards video more than anything else. The increasing amount of short video clips, TV programmes and films people watch on mobiles helped UK internet advertising grow at its fastest rate for nine years, crossing the £10 billion threshold for the first time.
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