Sat.Jul 02, 2016

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Social Sharing Fills Different Needs than Search; Unscripted Marketing

Sword and the Script

Sometimes contrast is better than comparison because it advances our understanding of marketing and communication channels. Contrast clarifies the motivational differences between search and social. We search for content that is useful. We share content that is interesting or entertaining. This concept is important to understand because these two channels typically are among the top sources of traffic and online visibility for organizations.