Ronn Torossian

APRIL 12, 2019

Digital marketing is a wonderful concept because it allows brands to reach consumers on multiple channels, wherever they may be found. This amount of potential reach can also come in handy for a brand that’s looking to diversify its audience. But how, exactly, is this achieved? Let’s use an example of a videography company that, […]. The post How to Diversify Demographics Reached by Marketing Campaigns appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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How To Marketing Consumer Examples 150

PR News

APRIL 12, 2019

Now we know. Amazon’s Alexa really is listening to our conversations. A Bloomberg exposé details that Amazon has an army of some thousand humans listening to tapes of what Alexa ‘hears’ inside homes around the world. It’s not spying, though. Listening improves the devices, Amazon, and other tech companies, say. “This information,” Amazon tells Bloomberg, “helps… Continued.

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Blogging Company Communications 121

Steve Barrett on PR

APRIL 12, 2019

The former vice president has gone from everyone's favorite uncle to the family friend people want to avoid at Thanksgiving in the space of a few short weeks.

Crisis 105

Crisis 105

Critical Mention

APRIL 12, 2019

Before digital marketing techniques came about, word of mouth was the key to brand awareness. In today’s digital age word travels at light speed with the rise of social media. Through this phenomenon, viral and buzz marketing were born. The question becomes, how do marketers use each strategy, and is there a difference between the two? A more in-depth look at viral marketing.

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Viral Marketing Real Estate Travel 73

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Mark My Words

APRIL 12, 2019

Everyone can see the media agenda speeding up to a blinding speed as it tries to keep pace with Brexit, screeching along towards its Byzantium, boring and terrifying ever-elusive finale. Everyone is talking about it, but I want to talk about what it actually means, and because Brexit is such an unusually elongated story, it gives us a unique insight.

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Course Media 60

HMA Public Relations

APRIL 12, 2019

Cherry blossom season is upon us! I’m sure you’ve been seeing these Instagrammable flowers all over the internet as they enter full bloom, with 6.4 million […]. The post All About Cherry Blossoms appeared first on HMA Public Relations.

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Publicity Instagram 46

Communications Conversations

APRIL 12, 2019

By now (especially if you’re a basketball fan), you’ve seen the Dwyane Wade video Budweiser produced. It has been shared everywhere over the last few days–timing up with Wade’s retirement from the NBA. And, it’s eliciting all the feels from fans and non-fans. It’s an impressive idea and piece of social content from Budweiser, no doubt.

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Corporate Storytelling Video Viral 79