Fri.Apr 12, 2019

How to Diversify Demographics Reached by Marketing Campaigns

Ronn Torossian

Digital marketing is a wonderful concept because it allows brands to reach consumers on multiple channels, wherever they may be found. This amount of potential reach can also come in handy for a brand that’s looking to diversify its audience. But how, exactly, is this achieved?

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Still think unbranded content doesn’t work? Don’t tell Budweiser.

Communications Conversations

By now (especially if you’re a basketball fan), you’ve seen the Dwyane Wade video Budweiser produced. It has been shared everywhere over the last few days–timing up with Wade’s retirement from the NBA. And, it’s eliciting all the feels from fans and non-fans.

How the buyer’s journey has changed

PR Daily

Marketers are tasked with bringing in new customers and helping them along the marketing funnel until they buy—and hopefully become lifelong customers. Remember when the “buyer’s journey” was a straight path down the marketing funnel?

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PR Tips for Alexa’s Human Listeners

PR News

Now we know. Amazon’s Alexa really is listening to our conversations. A Bloomberg exposé details that Amazon has an army of some thousand humans listening to tapes of what Alexa ‘hears’ inside homes around the world. It’s not spying, though. Listening improves the devices, Amazon, and other tech companies, say. This information,” Amazon tells Bloomberg, “helps… Continued. The post PR Tips for Alexa’s Human Listeners appeared first on PR News Blog.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

5 essential topics that job seekers want you to address

PR Daily

If your website lacks clarity on where your company stands—and proof of progress—potential hires might think you have something to hide. Here’s advice on which subjects to cover. Before accepting a position at your organization, potential candidates will sift your content with a fine-tooth comb.

More Trending

Facebook is adding chats back into its main app

PR Daily

Critics of the social media platform’s Messenger service rejoiced after the announcement that they won’t have to download an extra app. However, the move isn’t just to please users.

All About Cherry Blossoms

HMA Public Relations

Cherry blossom season is upon us! I’m sure you’ve been seeing these Instagrammable flowers all over the internet as they enter full bloom, with 6.4 million […]. The post All About Cherry Blossoms appeared first on HMA Public Relations.

5 surefire steps to craft content that energizes your employees

PR Daily

You might have an engaging intranet or have mastered the timing of your emails, but if your messages are missing the mark, you’re wasting time and effort. Try these tactics to deliver the goods.

BE MORE TROPE

Mark My Words

Everyone can see the media agenda speeding up to a blinding speed as it tries to keep pace with Brexit, screeching along towards its Byzantium, boring and terrifying ever-elusive finale. Everyone is talking about it, but I want to talk about what it actually means, and because Brexit is such an unusually elongated story, it gives us a unique insight.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

5 tactics for mastering the D.C. media machine

PR Daily

With the Trump White House and so many other national news stories coming out of the nation’s capital, PR pros have to know how to get in front of D.C. journalists. Consider these tips. These days, all eyes are on Washington, D.C.

The Difference Between Viral and Buzz Marketing

Critical Mention

Before digital marketing techniques came about, word of mouth was the key to brand awareness. In today’s digital age word travels at light speed with the rise of social media. Through this phenomenon, viral and buzz marketing were born.

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Retail’s war of words: Wages and taxes deployed as salvos

PR Daily

Amazon’s Jeff Bezos challenges Walmart and others to match its pledge to pay every worker a minimum of $15 per hour. The reply, ‘What about your taxes?’ fuels the high-profile sparring. All’s fair in love and retail.

The 5 most popular stories on PR Daily this week

PR Daily

This week readers wanted to know more about ways to improve their social media identity, Lush UK’s decision to ditch social media, Fisher-Price’s response to 10 babies’ deaths and more. Here are the five most widely read stories this week on PR Daily : 5 essential strategies to beef up your social media presence. In a bold marketing move, Lush UK breaks up with social media. Burger King draws ire with ‘racist’ social media ad.