Fri.Jan 12, 2018

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6 Public Relations Tips For Brands In 2018

ImPRessions - Crenshaw Communications

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. This is good news for clients and PR firms alike. But it’s also a challenge to all marketers to create and leverage communications opportunities to the best of their ability.

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Buyer Persona: What Is It And How To Create One For PR Purposes

Prowly

Like most marketing and sales activities, PR can be accurately measured and optimized once you start collecting the right data. Start with your Buyer Personas. The post Buyer Persona: What Is It And How To Create One For PR Purposes appeared first on Prowly Magazine.

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2018 Predictions: Consumer PR Edition

Shift Communications

It’s hard to believe that 2017 has come and gone. Between “ fake news ,” Oscar mix-ups , and an adorably blundered BBC interview , it was a roller coaster of entertainment (at least that’s what many of us are choosing to remember over the countless negative stories). Now we turn to the new year and think about impending industry evolutions and how to get ahead of them.

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At the heart of news with the Dutch Heart Foundation newsroom

Presspage

Founded in 1964, the objective of the Dutch Heart Foundation has always been to beat cardiovascular diseases. To achieve this objective, they depend solely upon donations from individuals and companies. The organization invests in scientific research, new medical applications and ways to detect heart disease at an earlier stage. Every day in the Netherlands over 1,000 people end up in hospital due to a heart attack, stroke or other heart related disease.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Toxic Twitter Promotes The Future Moron

Mark My Words

Speed kills. This week the velocity of the news agenda has been shaped by various narratives driven by the telegraph wire of Twitter. From Logan Paul to Toby Young, the week’s anguish proves that it’s a deafening noise that drowns out something more profound and enlightened, ideas and insight. Each incident provoked angst, each instance echoed the diverse passions of the Twitterati; a mutant debate without form or substance.

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3 things you should know about inbound marketing

Axia PR

Axia Public Relations teaches you how to market efficiently and effectively in its new inbound marketing book. Business leads are what keep a company growing. As your leads dwindle, so do sales. Some companies are still pushing their messages out in order to bring customers in, and it isn’t working. Perhaps you’ve realized that your online presence is static – that your company isn’t achieving the results it seeks – and you want to do something different.

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How Social Clubs Boost Public Relations Agency Culture in the Workplace

Stern + Associates

Research repeatedly proves culture contributes significantly to employee engagement and morale – and high levels of both translate into productivity, creativity and overall business success. Being socially connected at work. The post How Social Clubs Boost Public Relations Agency Culture in the Workplace appeared first on Stern Strategy Group.

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#FlashbackFriday – How to Blog Well

HMA Public Relations

HMA's blog has once again ranked in Feedspot’s Top 100 PR Blogs for PR and Marketing Communications so we figured a #FlashbackFriday was in order! [Click below for more]. The post #FlashbackFriday – How to Blog Well appeared first on HMA Public Relations.

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Analysis of Talkwalker: A must have tool for pros and educators

Karen Freberg

I am really excited to be using Talkwalker not just for myself, but advocate this as a great search tool to use for both of my social media classes this semester at the University of Louisville ( #Freberg18 and #FrebergSM ). What is exciting is they have recently announced t hey have received more funding (congrats!) and they continue to launch new services for their clients and users.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Do Be, Don’t Be Guide to a Good Reputation

PR Matters

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. But what about a simple, clear-cut, no-nonsense, easy peasy, lemon squeezy guide to creating and maintaining a good reputation? Not so many, perhaps. Here’s an attempt in a series of Do Be, Don’t Be pointers to achieve precisely that. 1.

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New Year, new agency? A marketer’s guide to pulling (the standard of) your briefs up

PR in High Definition

For many brands, the New Year brings new budgets, and with them, new marketing campaigns. If you’re feeling overwhelmed by the idea of planning a new campaign, don’t worry – you’re not alone. The sheer volume of channels and tactics available to every single marketer today is daunting by itself, let alone trying to corral them into a coherent, impactful campaign.

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Editor's blog: How will "the Mikes" spend their money?

Steve Barrett on PR

There were more men named Michael than there were female CEOs presenting at this week's JP Morgan Healthcare Conference. Trump's tax reform means the Mikes are sitting on big piles of cash to spend in 2018 and beyond, which has big implications for marketers and communicators.