Mon.Sep 18, 2017

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Jay Baer Asks: Is Social Media And Journalism Linked?

Cision

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. In the first of a series of videos, Jay Baer, founder of Convince & Convert and New York Times best-selling author shares his thoughts on the research.

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NASA After Cassini, What Happens Next?

Ronn Torossian

For nearly two decades, NASA scientists have been sharing the wonders of Cassini. The $3.26 billion space mission was launched in October 1997 with a mission to explore Saturn. That mission, according to the scientists monitoring Cassini’s travels, has been more than successful. In its final transmitted photos, Cassini measured the planet’s atmosphere, even as it made its final descent to crash land on Saturn.

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Communications Planning: How to Generate Demand From Awareness

Stern + Associates

I have an idea for you the next time you shop. (Holiday gifts, anyone?) If it’s not something you normally buy – cereal, socks, toothpaste, etc. – think back to. The post Communications Planning: How to Generate Demand From Awareness appeared first on Stern Strategy Group.

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#MediaMonday Special – SPJ Publicity Summit

HMA Public Relations

In addition to gaining valuable pitching insight at SPJ's 14th annual Valley Publicity Summit, Bre Krager was able to ask the media some fun questions! [Click below for more]. The post #MediaMonday Special – SPJ Publicity Summit appeared first on HMA Public Relations.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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5 ways to improve your PR pitch and build better media relationships

Axia PR

Building relationships with reporters and editors is key to helping your clients’ news releases become inspirations for news coverage. Sending news releases and making friendly, engaging follow-up contacts is a common-sense approach all PR people should know. However, it’s critical that you also build trust and respect with journalists to get your stories on the air, in print and online.

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People Forgive (and it’s Wonderful)

Waxing UnLyrical

More often than not, people forgive. Where did this epiphany come from? Well, last week I was popping into Facebook (as we are all wont to do), and noticed that there were some new “join requests” for my #measurePR Facebook group. “#measurePR Facebook group, Shonali?!” I can just hear your astonished query. “I didn’t know there WAS a #measurePR FB group, I thought it was just on Twitter!

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Emergency communications in the era of social media

Presspage

Hurricane Harvey was the first major Atlantic hurricane to make landfall in the United States in 12 years. Since Wilma in 2005, no hurricanes have made landfall with such destructive power. Harvey was the wettest tropical hurricane on record in the United States to date. In the four-day period it struck, it dropped more than 40 inches of rain in many places in the eastern Texas region.

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{PR}edict: Predictive Analytics and the Future of PR, Part 3

Shift Communications

In the last post, we reviewed the necessary ingredients to make successful predictions: good data. We defined good data as clean, compatible, and chosen well. Let’s next look at a predictive analytics example every PR practitioner will benefit from. Matching Customer Behavior to Public Relations. The purpose of public relations is to generate awareness and trust.

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