Wed.Apr 23, 2025

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4 ways automation helps streamline coordination for your PR team

Agility PR Solutions

PR teams juggle countless tasks, deadlines, and moving pieces daily. Between client meetings, media pitches, and campaign brainstorming sessions, finding time for seamless coordination can feel like searching for your keys when youre already late. This is where automation steps in as the unsung hero of efficiency. Think of it as that friend who shows […] The post 4 ways automation helps streamline coordination for your PR team first appeared on Agility PR Solutions.

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Brand Perception: A PR-Centric Guide to Manage Public Opinion

Prowly

Your brand perception is like a ship navigating the vast ocean of public opinion. But what happens when you lose sight of how others perceive your course? Nobody wants the Titanic to happen again. Misaligned perceptions can lead to lost customers, a rusted reputation, and lower trust. The stakes are high and the challenge is real. One missed step can lead to a negative overall brand perception.

Publicity 104
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Nike, Coke, Dove and more: Dissecting 5 of the all-time greatest consumer PR campaigns

Agility PR Solutions

In the world of marketing and public relations, its not enough for brands to simply advertise productsthey must create stories that connect with people on an emotional level, inspire change, and foster relationships built on trust. Some of the most iconic consumer PR campaigns in history have done just that: theyve gone beyond the basic […] The post Nike, Coke, Dove and more: Dissecting 5 of the all-time greatest consumer PR campaigns first appeared on Agility PR Solutions.

Consumer 105
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Brand Metrics - How to Measure your Brand Impact

Prowly

You think your company is doing great, but do you have data to prove it? Which KPIs are crucial in measuring brand value and its position on the market? We've got you. Check how to measure brand recall and which brand marketing metrics are the most important ones. You must follow brand metrics to keep them in line and care for your image. A good software, such as Prowly, may help you with that.

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Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

Speaker: Barbara Nonas, Award-Winning PR Strategist & Communications Leader

Have you ever sent out 100 pitches, waited eagerly for responses to pour in, but instead… crickets? You're not alone - journalists respond to just 3.43% of pitches, and a staggering 73% say less than a quarter of the pitches they receive are even relevant. But here's the good news: these numbers don't have to define your results. In this webinar, you’ll learn how to break through the noise, craft personalized, thoughtful pitches, and build genuine, lasting media relationships.

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2025 trends: How drip campaigns are driving brand loyalty in real estate

Agility PR Solutions

Building strong relationships with prospective clients remains essential to the real estate market, just as closing new transactions remains vital. Real estate drip campaign strategies are dominating the domain of how industry professionals interact with and maintain their audience relationships in 2025. Real estate agents use automation to create a series of customized communications that […] The post 2025 trends: How drip campaigns are driving brand loyalty in real estate first appeared

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Build A Social Media Calendar That Boosts Engagement

5W PR

In today’s digital landscape, an effective social media presence isn’t just about posting contentit’s about posting the right content at the right time to the right audience. Behind every successful social media strategy lies a well-structured social media calendar that organizes content, balances resources, and maximizes audience engagement.

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10 Popular Journalists Covering Mining in Canada

Notified

Mining is a powerhouse of Canadas economyfueling jobs, innovation and national growth. But behind the headlines, its the journalists who dig deep and bring the most important stories to life.

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The Power of Earned Media: Building Brand Authority Through Authentic Coverage

Ronn Torossian

Learn how earned media builds brand authority through organic coverage, trusted recommendations & media relationships. Get strategies to grow authentic brand exposure. The post The Power of Earned Media: Building Brand Authority Through Authentic Coverage appeared first on.

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The benefits of podcast marketing for your brand

Agility PR Solutions

In todays digital landscape, podcasting has emerged as one of the most engaging and rapidly growing mediums for content consumption. With millions of active listeners tuning in daily, podcasts offer an unparalleled opportunity for brands to reach their target audience in a meaningful way. Unlike traditional advertising methods, podcast marketing allows brands to connect with […] The post The benefits of podcast marketing for your brand first appeared on Agility PR Solutions.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Why We Partnered with the Best Editors — and Then Trained Them on AI

Contently - Strategy

Ask AI anything and it will confidently respond. It’ll plan your workouts, take meeting notes and redesign your living room, but are the results good quality and without mistakes? For low-stakes items, you’re probably willing to find out. But when it comes to career-defining moves, you might be wondering: Can AI alone do the job? Can it capture my brands essence, handle compliance, and create content that audiences connect with?

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A.G.’s Media Diet

Flatiron Communications

Its been over seven years since I last wrote about which media I regularly consume. In that post, titled Rachel Maddow: Journalist First, I recounted how my wife constantly nudged me to consider “the other side” of the mediaverse. My default response: No thanks. I prefer actual journalism, not both-sides commentary or so-called news reports of dubious origin and questionable accuracy, e.g., CNN and Fox News, respectively.

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