Thu.Sep 19, 2019

How communicators can bolster workplace emotional intelligence

PR Daily

To ensure your career ascends instead of ends, focus on self-awareness, empathy and social skills—and help others to do the same. Emotional intelligence might seem an innate quality.

How to avoid failing with your influencer marketing


Influencer marketing can be a really powerful tool for brands and when executed well can be really successful for both the influencer and the brand. However, when it goes wrong it can be a huge marketing disaster!

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7 Deadly Sins of Online Copywriting

Flack Me

Category: Flack Me Summary: Writing for the web poses all sorts of hazards, from an overload of SEO to neglecting proofreading. Here’s how to identify—and avoid—these common mistakes

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5 ways to infuse emotion into your storytelling

PR Daily

Avoid deluging your audiences with information, no matter how cerebral they might be. Woo the hearts, and minds will follow. Here are key takeaways from our conference at Disneyland. Will AI take your job one day? Not if you tell emotional stories that connect audiences to your brand.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Jelly Marketing: Why Marketing Agencies Should Track Media Coverage

Critical Mention

Who is Jelly Marketing? Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia.

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More Trending

Marketing trends: A beginner’s guide to programmatic advertising

Agility PR Solutions

In a world dominated by technology, the way we advertise regularly changes as technology continues to evolve. One of our previous blogs mentions that people trust other consumers more than they trust direct brand advertisements.

Does your visual content captivate and inspire audiences?

PR Daily

Enter PR Daily’s Video & Visual Awards to earn recognition for the compelling stories you told. The deadline for submissions is Nov. The post Does your visual content captivate and inspire audiences? appeared first on PR Daily. PR Daily Awards

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5 lessons marketers can learn from the Popeyes/Chick-fil-A chicken sandwich Twitter wars

Agility PR Solutions

Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free” advertising this past August when its sassy Fried Chicken Sandwich battle went viral on Twitter—and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S.

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Nominate your peers—or yourself—for Ragan’s Top Women in Communications Award

PR Daily

Winners will be feted at a gala celebration in spring 2020. Women in communications have made great strides in recent years, but challenges remain. Fortunately, women have long known how to persevere and succeed in the face of obstacles.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

What’s new and what’s working with today’s CX planning—or is it all for nothing?

Agility PR Solutions

It’s all about the customer experience these days for product retailers, whether B2B or B2C—but most brands and businesses are dropping the ball at one point or another along the CX journey.

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Reimagining the RFP to benefit both agency and client

PR Daily

Besides being a pain in the keister, they can be a huge drain on your resources. The author of ‘Spin Sucks’ has devised a new approach, starting early on as a partner, rather than a bidder.

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Video: Get to know Alan Danzis, vice president, media relations, MSLGROUP

Muck Rack

Video: Get to know Alan Danzis, vice president, media relations, MSLGROUP

Mental Health Initiatives in 2019


More than ever it feels as if mental health is increasingly covered in the media. Attitudes toward therapy and mental health benefits have shifted for individuals, as well as employers trying to attract and retain the right talent for their company.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

What It Means That Starbucks Brought Back Its Pumpkin Spice Latte in August


Though autumn officially starts on Sept. 23, Starbucks rolled out its pumpkin spice latte this year on Aug. 27 — a day earlier than in 2018 and over a week earlier than in 2017. Given the popularity of the PSL, which Starbucks began serving in 2003, this trend makes sense.

Optimizing your op-ed, Instagram eyes TikTok-like videos, and Canada’s PM apologizes for ‘brownface’ photo

PR Daily

Also: J&J fires back over opioid protest, KFC builds buzz with doughnut sandwich, PR pros name top crisis of 2019, and more. Good morning PR pros: The Fed is injecting more cash into markets, its third straight daily injection intended to revive an economy weighed down by global trade fears.

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3 (relatively) easy ways to get your brand started on TikTok

Communications Conversations

TikTok is having a bit of a moment. Allow me to share some stats that back up that statement: TikTok now has more than 500M active users worldwide, ahead of Twitter, LinkedIn, Snapchat and Pinterest. TikTok was the third most downloaded app in Q1 of 2019.


Maxim Behar's Blog

. One of the overarching—and overwhelming, really—traits of the social media revolution is the fact that billions of media owners have emerged thanks to the opportunity to run a social media page, pro­file, channel, whatever. PR companies must be absolutely aware of who those people are.

Download Free Copy of Crisis EBook


Two years ago, I was invited to organize and edit a crisis management eBook for RockDove Solutions, the technology company behind the In Case of Crisis app. Our goal was to share current thinking on crisis management from senior practitioners who advise organizations facing major crisis situations.

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Too young for business cards?

HMA Public Relations

As an ambitious 6-year-old, Autumn was already trying to climb the career ladder. Business cards were the first step. Read more! The post Too young for business cards? appeared first on HMA Public Relations. Featured Autumn Jarrett business cards HMA Public Relations

Infographic: 12 crucial video marketing statistics

PR Daily

The pivot to video might have been overblown, but that doesn’t mean the tool can’t do plenty of good toward your messaging goals. Here are some statistics to consider. Just how important is video for your messaging?