Wed.Jul 05, 2017

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4 Ways to Build Trust Through Authentic Content

Cision

When it comes to branding, we’re hearing the buzzword “authentic” a lot lately. But what does that actually mean? How can a brand like yours be authentic, especially in its content marketing ? . What Authentic Really Means for Your Brand. Because this word is so nebulous, it becomes hard to define, but I take it as creating value for an audience without ulterior motives.

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What Makes A Brand Story Authentic?

ImPRessions - Crenshaw Communications

Karly Gomez. Any PR or marketing expert will tell you that for a brand to connect with customers, it should strive for authenticity. But what about brands that don’t have a compelling story, or who have strayed from their roots due to their very success? Can authenticity be designed after the fact? It seems right up there with “planned spontaneity” – an oxymoron.

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Cannes Lions 2017 — the Creatives Still Want to Change the World

Prowly

Cannes Lions 2017 — the Creatives Still Want to Change the World. The 64th Cannes Lions International Festival of Creativity is over! Hundreds of lectures, thousands of delegates and submitted projects. Virtually the entire global creative communications industry spent over a week at the Côte d’Azur to review the past year and to reflect on what. The post Cannes Lions 2017 — the Creatives Still Want to Change the World appeared first on Prowly Magazine.

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10 Key PR Trends to Watch During the Rest of 2017

PR News

It’s obvious that times have changed. Years ago for a trend to be an officially approved topic of conversation at industry cocktail parties it had to have a 1-800 number and be mentioned in at least one NY Times best-seller. Today, of course, it’s even more difficult to graduate to trend status. The requisite accoutrements… Continued. The post 10 Key PR Trends to Watch During the Rest of 2017 appeared first on PR News Blog.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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The psychology behind social media’s biggest shifts in the last year

Communications Conversations

Maybe it’s my psych minor. And maybe it’s my innate interest in human behavior. Any way you slice it, I’ve always fancied myself an amateur psychologist (extremely amateur, to be clear). And, there’s no more interesting place to watch that human behavior play out than the internet on a day-to-day basis. Over the last 9-12 months, it’s been particularly interesting as we’ve witnessed a number of seismic shifts in our industry.

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Are you writing news releases for your target audience or for your company’s leadership?

Axia PR

8 tips for creating a news release that will result in numerous media placements and boost your exposure. It’s a problem public relations professionals encounter all the time. They write a news release based on what media and target audiences want to see. Then, the CEO or another C-suite executive reviews the release and adds long quotes and several paragraphs of company information to appease partners or other stakeholders.

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4 Ways to Build Trust Through Authentic Content

Beyond PR

When it comes to branding, we’re hearing the buzzword “authentic” a lot lately. But what does that actually mean? How can a brand like yours be authentic, especially in its content marketing ? . What Authentic Really Means for Your Brand. Because this word is so nebulous, it becomes hard to define, but I take it as creating value for an audience without ulterior motives.

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The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis

Sword and the Script

The word “interim” might conjure the idea of provisional, or temporary, or stopgap, but there’s one more way to think about it according to the Merriam-Webster definition : intervening. It’s especially relevant at critical moments in time – and interim to get organized. That is perhaps the essence of an interim CMO. It’s a critical point in the evolution of a company, when marketing requires a strategic leader and change agent.

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PR professionals to pageant queens

BradleyPR

You may think that the dress code of business casual to the world of pageant glitz and glam is a Miss Universe away, but it may not be as far a stretch as you think. These four tips can help you be crowned a PR professional in no time. #1 Confidence is Everything Whether you [.].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Prohibition Pirate Takeover

Prohibition

Here at Prohibition HQ, we love creative social campaigns of all natures, and video content is no exception. So when our lovely city centre client, The Light, informed us that they would be hosting another pop-up bar – after the success of the Game of Thrones-themed Stark’s Tavern – we couldn’t wait to get creative. The theme this time? Pirates.

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When Facebook Wins

HMA Public Relations

Emergencies and social media.the two go hand-in-hand nowadays when it comes to sharing information, especially when there's spotty cell service. [Click below for more]. The post When Facebook Wins appeared first on HMA Public Relations.

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Dealing with various stakeholders in the educational sector

Presspage

Challenges in the Education industry. The educational field has always had a tough time juggling budget, goals, time and interests. PR professionals have limited time and budget to make sure their educational organization is being noticed by the right people. There are lots of interesting stories to tell, but do they reach the right people? Some challenges PR professionals face in the education industry are: Competition is not only locally or nationally, but also internationally.

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Practical perspective of PR management

PR Conversations

The 2017 European Communications Monitor report has been published recently detailing challenges facing strategic communicators in 50 countries. In this guest post, Anastasiya Shyrina, provides her perspective on the practicalities of PR management in Ukraine. My friends know that I work in public relations. What they frequently don’t know is what exactly I do every day.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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The University of Manchester: “People actually want to share the content now”

Presspage

The University of Manchester is the UK’s largest single site university with almost 40,000 students, and is also one of the world’s top research universities, with 25 Nobel Prize winners having worked or studied there. Jamie Brown, News & Media Relations Manager, oversees a team that is responsible for the day-to-day contact with journalists and promoting news about the University’s research and students.

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In PR, It’s All About The Optics

ImPRessions - Crenshaw Communications

In public relations , we often describe our approach to earned media this way; what we give up in editorial control we make up for in credibility. We can’t always persuade a writer to compose a story exactly the way we want, but a publication’s imprimatur and its digital domain authority can more then make up for that. We work to control the way our client is perceived in public through strategic counsel, careful planning, message development and interview preparation.