Remote PR Jobs

FEBRUARY 16, 2023

The potential of Artificial Intelligence (AI) in the public relations industry has become a hot topic as brands look to leverage their existing technology investments with this emerging tool. It seems like every day, we hear about how AI is ‘revolutionizing’ various industries—and it can be intimidating. The two AI copywriting platforms that everyone seems to be talking about lately are ChaptGPT and JasperAI.

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Agility PR Solutions

FEBRUARY 16, 2023

Today, digital marketing has advanced significantly, and virtually every business must have an online presence to expand its reach and increase its visibility. Although some brands prefer to do this in-house, it’s also common for companies to hire professionals to manage their social media content and strategy, which allows them to reach long-term modern goals. […] The post 5 skills every social media manager should possess appeared first on Agility PR Solutions.

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Stern + Associates

FEBRUARY 16, 2023

Having an integrated digital marketing strategy is essential to stand out in a crowded online ecosystem. Besides having the minimum of a well-optimized website and an active social media presence, email newsletters can be a powerful tool to directly engage with your audience and nurture leads. Despite having a bad reputation for spamming recipients with information overload, email newsletters are an opportunity for businesses to tactfully send curated content that communicates company values to

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Agility PR Solutions

FEBRUARY 16, 2023

When it comes to maximizing the efficiency of data, brands and businesses are facing a perfect storm of cost, complexity, and talent when it comes to supporting critical analytics and AI initiatives, new research from consulting firm Boston Consulting Group (BCG) reveals. The firm’s latest report, A New Architecture to Manage Data Costs and Complexity, sponsored […] The post A new data architecture: How businesses can address spiraling data costs and complexity appeared first on Agility PR

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Data Analytics Groups Report 160

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

The Hoyt Organization

FEBRUARY 16, 2023

What’s the best way to build affinity for a new luxury condominium residential complex before construction begins? Developers of the Four Seasons Private Residences in Los Angeles turned to THO to create intrigue, build interest and set the stage for a truly exclusive enclave. At the time, these were the highest priced condos to enter […] The post Building Consumer Affinity For Four Seasons Luxury Residences appeared first on The Hoyt Organization.

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The Hoyt Organization

FEBRUARY 16, 2023

Economic downturns and growth both provide opportunities for growing your business. With economic growth comes an increase in demand resulting in more sales. On the other hand, as most businesses retreat during a downturn, new ones that keep scaling become trusted household names. To succeed in an ever-changing economic environment, you must position yourself correctly […] The post How Economic Changes Are A Unique And Powerful Opportunity appeared first on The Hoyt Organization.

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Crisis Communications Reputation Crisis Brand 100

Contently - Strategy

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? At the end of the day, content marketers must nurture readers throughout a buyer’s journey, driving them down the funnel and engaging with them at every stage.

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Agility PR Solutions

FEBRUARY 16, 2023

Men are earning an average of 10 percent more than women in climate-related work, new research from climate industry diversity advocacy Women+ in Climate Tech reveals in an analysis of the latest Environmental Jobs Salary Transparency survey, an open-source multi-year survey founded by Yale School of the Environment graduates that supports professionals moving into climate. […] The post Even in progressive climate tech field, gender equality remains a challenge appeared first on Agility PR

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HMA Public Relations

FEBRUARY 16, 2023

Viral memes for brands like Popeyes and Ocean Spray have created opportunities for individuals like 18-year-old Dieunerst Colin. Read more on how he went from memes to dreams in this blog post from Justin Liggin.

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Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Steve Barrett on PR

FEBRUARY 16, 2023

Despite a less than stellar crop of ads this year from a creative point of view, a nail-biting finish and vast audience meant marketers could justify their big spending on Super Bowl activations.

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Victorious PR

FEBRUARY 16, 2023

Public relations (PR) is essential in promoting a brand and driving sales. It helps build and maintain a brand’s positive image and can influence people’s perception of it. In modern times, public perception of your brand is more critical than any traditional advertising. The conversations surrounding your brand, the videos it is talked about, and the types of media that promote your brand are all essential to driving your brand’s success and sales.

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Brand Branding Training Viral 52

Konnect Agency

FEBRUARY 16, 2023

In our February monthly newsletter, we distilled the steps of a full funnel conversion approach into the key steps of dating. Yes, we’re having a bit of fun with the idea, but the steps are still just as important to drive conversion. Below, we will be diving a bit deeper into the idea of full-funnel conversion and overviewing how brands can better holistically think about their funnel approach ultimately driving better ROI.

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Victorious PR

FEBRUARY 16, 2023

Public relations (PR) is essential in promoting a brand and driving sales. It helps build and maintain a brand’s positive image and can influence people’s perception of it. In modern times, public perception of your brand is more critical than any traditional advertising. The conversations surrounding your brand, the videos it is talked about, and the types of media that promote your brand are all essential to driving your brand’s success and sales.

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Brand Branding Training Viral 52

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Ethical Voices

FEBRUARY 16, 2023

It’s Valentine’s Week – is there a better time to share articles on the rise and weaponization of deepfake porn, the ethics of workplace romances and the rise of abusive workplaces? Read on! Deepfake Porn – This article on the Pulse Substack really drives home how prevalent Deepfake porn is and how it is being weaponized. What was chilling was the attacks against those that speak out against it.

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Victorious PR

FEBRUARY 16, 2023

Public relations (PR) is essential in promoting a brand and driving sales. It helps build and maintain a brand’s positive image and can influence people’s perception of it. In modern times, public perception of your brand is more critical than any traditional advertising. The conversations surrounding your brand, the videos it is talked about, and the types of media that promote your brand are all essential to driving your brand’s success and sales.

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Brand Branding Publicity Training 52

NewsWhip

FEBRUARY 16, 2023

Dunkin’s Super Bowl ad was the talk of the town on Monday after it premiered its spot with Ben Affleck that saw the A-lister serving customers at a Dunkin’, with a guest appearance from his wife Jennifer Lopez. The ad’s success, and the amount of public interest it pulled in, inspired us to look back at the coverage of QSR restaurants this year so far, with a focus on some of the biggest players in the game: Burger King, McDonald’s, Chipotle, Starbucks, and Dunkin’ themselves.

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