Wed.May 23, 2018

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Successful Influencer Marketing Campaigns

Ronn Torossian

Smaller companies that don’t have access to large followings or celebrity endorsements can still make the most out of influencer marketing and PR campaigns. For instance, let’s take a look at a company called Little Sapling Toys. This company began life about ten years ago, selling products on Etsy.com. Their main product was wooden teethers that were finished without any harmful products or toxins.

Marketing 150
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How to Go Viral on Social Media with These 8 Simple but Effective Tips

Prowly

There’s no guarantee your content will go viral. But at least, these time-tested practices can enhance the chances of creating viral content and help your brand get recognition and wider reach. The post How to Go Viral on Social Media with These 8 Simple but Effective Tips appeared first on Prowly Magazine.

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3 Media Relations Tips for When Top-Tier Publications Seem Out of Reach

PRSay

[link]. You’ve most likely experienced something similar to the following scenario: You’re with a new client in an initial onboarding session, and you’ve come prepared to talk about expectations and planning. Seconds into the conversation, you hear the following dreaded question: “When can we anticipate a piece in The New York Times ?”. Whether the pressure is coming directly from your client or from your client’s boss, the sad truth remains: Company leaders are blinded by readership numbers whe

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How to Go Viral on Social Media with These 8 Simple but Effective Tips

Prowly

There’s no guarantee your content will go viral. But at least, these time-tested practices can enhance the chances of creating viral content and help your brand get recognition and wider reach. The post How to Go Viral on Social Media with These 8 Simple but Effective Tips appeared first on Prowly Magazine.

Viral 116
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Six Steps for Communicators to Build Trust With the C-Suite

PR News

The most important place a PR pro works is, well, just about everywhere. Externally, the communicator is a brand’s image champion and advance scout, interacting with the public and monitoring social conversations to spot trends and issues before they develop into full-blown crises. Inside the enterprise, internal communications help shape a company’s culture.

More Trending

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An analysis of the impact of AI on skills in PR

Stephen Waddington

A new report published by the CIPR examines how much of what we do in public relations is threatened by technology. It’s an important piece of work. Today 12% of PR skills can already be undertaken or significantly enhanced by artificial intelligence. This figure is likely to rise to 38% over the next five years. These findings are from a new report called Humans still needed: An analysis of skills and tools in public relations , published today by the CIPR’s #AIinPR panel.

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Why PR and Marketing is a marathon, not a sprint

PR in High Definition

“That’s going to be awesome!” Finally, you’ve got it, the idea that is going to blow your customers away and propel the brand into being a household name…. Or will it? As PRs and marketers, we are programmed to jump on potential opportunities and new trends. But being so het up about trying something different and new, may mean we fail to deliver what our customers and audience are actually looking for.

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The No-Policy Policy

HMA Public Relations

Like most offices, HMA Public Relations has a few rules and procedures. those that are outlined in our handbook and those that we’ve created over time. The post The No-Policy Policy appeared first on HMA Public Relations.

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Why PR and Marketing is a marathon, not a sprint

PR in High Definition

“That’s going to be awesome!” Finally, you’ve got it, the idea that is going to blow your customers away and propel the brand into being a household name…. Or will it? As PRs and marketers, we are programmed to jump on potential opportunities and new trends. But being so het up about trying something different and new, may mean we fail to deliver what our customers and audience are actually looking for.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Earning media coverage without news releases

Axia PR

Don’t impede your potential results by requiring a monthly quantity of press releases from your PR firm. Did you know that you can earn great media coverage for your company without writing a press release? In fact, as a PR firm working with national clients, some of Axia Public Relations’ best earned media coverage came without ever writing a news release.

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Let there be light: Four ways to keep your brand shining

PR in High Definition

Silicon Valley is still the World’s Innovation Centre, acting as a global nucleus of multi-billion-dollar tech brands like Apple, Google, Netflix, Airbnb, and Oracle. While these are all successful businesses through their products and services, they have all – for the most part – also had great success in maintaining their reputations. When considering this, I had a bit of a light bulb moment – quite literally.

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4 journalism tech trends to watch from NYC Media Lab’s Machines + Media Conference

Muck Rack

4 journalism tech trends to watch from NYC Media Lab’s Machines + Media Conference

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The world’s first interactive Alexa music video

PR in High Definition

Just when you thought that all the Alexa hype had calmed down, someone’s gone and decided to get her involved in some silly but oddly satisfying stunt. Rap artist duo Too Many T’s have created the world’s first track featuring Alexa on the vocals – all you need to do is set your Alexa to US English and play the video next to your Alexa and she’ll join in!

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Whetting Asia Pacific’s Appetite — One Story at a Time

The Hoffman Agency

By Ashleigh Chong, Senior Account Executive. It’s official — we eat a lot. Do you know that in just 60 seconds, we consume over 5,000 tonnes of food globally? The global appetite, which has been rising steadily, will continue its growth momentum — just last year, the food and beverages (F&B) market was estimated to be over $5,650 billion. By 2030, global food demand is expected to rise by 35 percent.

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Tool of the month: Make your own explainer video with Moovly

PR in High Definition

According to a new LinkedIn study, two-thirds of B2B marketers regard video as a priority format. The vast majority of respondents are already generating more leads, and of a higher quality, thanks to existing B2B videos. However, generating new video content is seen as an expensive and time intensive task. But, where explainer videos are concerned, it doesn’t have to be, thanks to Moovly’s easy-to-use, online ‘make your own explainer video’ tool.

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Editors and TV Producers Reveal How PR Pros Can Get Their Stories Told

MaccaPR

What could the producers and editors of The Wall Street Journal , “The Dr. Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? Plenty! I had the privilege of attending the 2018 PR Bootcamp: Media Relations Conference hosted by New Product Events in New York City, where we heard editors and producers of major consumer-facing publications and television shows reveal how PR professionals should

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Tool of the month: Make your own explainer video with Moovly

PR in High Definition

According to a new LinkedIn study, two-thirds of B2B marketers regard video as a priority format. The vast majority of respondents are already generating more leads, and of a higher quality, thanks to existing B2B videos. However, generating new video content is seen as an expensive and time intensive task. But, where explainer videos are concerned, it doesn’t have to be, thanks to Moovly’s easy-to-use, online ‘make your own explainer video’ tool.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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BuzzStream, GDPR, and You

Buzzstream

GDPR goes into effect May 25th and as you might expect has some potentially serious ramifications for your outreach program. As of now, there are many areas of the regulation which seem intentionally vague, and some which appear downright contradictory. Over the next few months things will become more clarified as the regulations take full effect. In the meantime it is important to understand the aspects of the regulation that apply to your outreach teams as well as how it impacts your usage of

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The world’s first interactive Alexa music video

PR in High Definition

Just when you thought that all the Alexa hype had calmed down, someone’s gone and decided to get her involved in some silly but oddly satisfying stunt. Rap artist duo Too Many T’s have created the world’s first track featuring Alexa on the vocals – all you need to do is set your Alexa to US English and play the video next to your Alexa and she’ll join in!

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The five essential tools and traits for successful PR

Prohibition

Thinking about entering the world of PR? Here are five top skills you’ll need, along with five handy tools that will help you out along the way. Skills. PR is a fast paced environment – if you’re happy to roll up your sleeves, get stuck in and, at times, be under a lot of pressure, then you’ll do just fine. But it’s not all about being able to work hard and fast… with media platforms constantly changing and consumers demanding more and more innovative content, your skill set needs to be va

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