Sword and the Script

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly. There are several strategies for this including: You can help people – content has utility value.

Trade Shows 119

Trade Shows Content Marketing Conference Marketing 119

Stephen Waddington

APRIL 18, 2020

In celebration of the humanising effect that the crisis is having on business and media. And thank you to the influencers and journalists that are helping us along the way. This is my fourth lockdown letter. I’ve become irrationally irritated by the bakers, creatives, gardeners, homeschoolers and language learners posting motivational content around the internet.

Media 83

Media Crisis YouTube Television 83

Mindful Marketing

APRIL 18, 2020

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence ​“To err is human, to forgive is divine.” Alexander Pope’s adage applies to every person who has overlooked another’s offense or asked for forgiveness of their own, yet organizations often seem immune to any such ‘mercy mandate.’ At a time when many people are showing others unusual grace, should companies also be forgiving others?

Education 69

Education Financial Small Business Company 69