Mon.Nov 29, 2021

Trade Show Publicity: Learn Best Practices and Boost Your Results | Business Wire Blog

Business Wire

Trade shows provide organizations the perfect opportunity to increase brand awareness and launch new products and services.

Leveraging Twitter in Marketing Strategies

Ronn Torossian

Using Twitter for business might sound odd to some, but it’s not that strange. That’s because the platform is one of the most influential social media channels, and can thus help brands reach audiences.


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10 Things to Consider When Planning Your PR Budget


Secure the budget you need to make the maximum impact for your PR efforts. PR Strategy

Your Amazing Succession PR Scene Translator

Flack's Revenge

I am a big fan of Succession, an HBO Max drama about family media empire Waystar Royco, which is run by aging patriarch Logan Roy (played by Brian Cox with snarling intensity). There’s great writing, a superb cast, and always lots of palace initrigue over who will succeed Logan.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

The critical role of PR in supporting the sales funnel

Agility PR Solutions

The buyer’s journey happens in a few different phases. Before becoming a customer, the buyer seeks approval that the company they chose is the right decision. As they go through the sales funnel, the customer gets to know the vendor.

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Spending patterns throughout COVID underscore the resilience and agility of consumers

Agility PR Solutions

consumers once again have proven themselves to be highly resilient and adaptive during the Covid-19 pandemic.

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JLL’s multi-channel campaign around return to the workplace garners reach of 48 million

PR Daily

It offered used numerous media to deliver beneficial content to companies, and its campaign has won the B2B Services Campaign category of PR Daily’s 2020 Content Marketing Awards.

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6 reasons why digital customer relationships aren’t enough—and how to adapt

Agility PR Solutions

Most companies now have a customer experience strategy that leans heavily on digital interactions, such as online customer support, social media interactions, and digital advertising. There are many advantages to this approach. For starters, digital customer relationship management is inexpensive.

Vaccine makers share strategy for Omicron variant, what communicators are measuring in 2022, and Best Buy touts employee safety

PR Daily

Also: Goodwill refreshes online auction site for Cyber Monday, Meta delays end-to-end encryption plans, and more. Hello, communicators: As the holiday shopping season hits full swing, Cyber Monday is offering more opportunities for brands to promote their holiday shopping deals.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How COVID changed women shoppers: 8 in 10 say their retail habits have been changed permanently

Agility PR Solutions

The COVID-19 pandemic has created space for women to reprioritize their energy and resources, including re-evaluating what matters most when it comes to retail, according to a new exclusive national study from Meredith Corporation and The Harris Poll.

5 content marketing hacks for busy writers

PR Daily

Are you struggling to pump out plenty of quality content? Here are some content marketing secrets to help you punch out projects without fading. What do successful content marketers know that others don’t? What are their secrets of crafting copy that captivates and converts?

#MediaMonday – Clay Lambert

HMA Public Relations

#MediaMonday is back! Today's feature comes from Clay Lambert, the editorial director for Coastside News Group Inc. Learn more about him! Media Monday clay lambert

Our tech news roundup as the year rounds off

PR in High Definition

With December on our doorsteps, Christmas fever is about to take over the nation. But before you dust off your baubles and start roasting your chestnuts, let’s have a look back at our favourite tech stories from November.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

6 questions with Rebecca Strassberg from Hearst

Muck Rack

6 questions with Rebecca Strassberg from Hearst


Valuing cultural and linguistic diversity: what can comms professionals learn from the popularity of ‘Squid Game’?

PR in High Definition

Since it debuted on 17 September, our social media feeds have been dominated by Netflix’s South Korean offering – Squid Game.

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Developing key messages in marketing


Key messages are an extremely important category of information that a company wants its target audience to hear, understand and remember. A key message articulates what a business does, why it does it, how it is different, and what value it brings to stakeholders.

Why Law Firms Value PR

Landis PR

Photo courtesy of Unsplash. This blog originally appeared on HMA Public Relations ‘ website. HMA Public Relations is our Public Relations Global Network partner in Arizona. By Scott Hanson, HMA Public Relations.

A CHRO’s Perspective on Substance Use in the Workplace: Supportive Strategies to Help Your Workforce Thrive

Speaker: Smita Das, MD, PhD, MPH, Medical Director, Psychiatry and Naj Wright, MBA, C-Suite HR Executive

Through advances in technology and access to care, managers can be empowered to serve as the front line of defense to help identify employee AUD and SUD concerns before they escalate. Understanding AUD and SUD, and providing tools for your workforce to overcome the challenges that they pose, is key to fostering strong mental health at work. Join us for this important how-to discussion.

Maxim Behar as Judge at Vietnam PR & Communications Excellence Awards 2021

Maxim Behar

Maxim Behar was named as the judge for this year's prestigious Vietnam Public Relations & Communications Excellence Awards , hosted by the Vietnam Public Relations Network (VNPR).

Protect Your Future With Better Responses to Conflict

Reputation Specialist Michael Toebe

Lauren Boebert and Rep. Ilhan Omar. Sometimes ego and arrogance get in our way of being honest with ourselves about our actions, feeling remorse and compassion and doing the right thing.