Mon.Nov 29, 2021

article thumbnail

Trade Show Publicity: Learn Best Practices and Boost Your Results | Business Wire Blog

Business Wire

Trade shows provide organizations the perfect opportunity to increase brand awareness and launch new products and services. Their formats, from educational sessions to exhibitor booths, allow reporters, industry experts, and potential purchasers of all sizes to meet directly with current and potential partners. These events condense the product education journey, allowing visitors to learn as much as they can at one time.

article thumbnail

10 Things to Consider When Planning Your PR Budget

Cision

Secure the budget you need to make the maximum impact for your PR efforts.

Strategy 335
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Leveraging Twitter in Marketing Strategies

Ronn Torossian

Using Twitter for business might sound odd to some, but it’s not that strange. That’s because the platform is one of the most influential social media channels, and can thus help brands reach audiences. However, the biggest problem that brands face on Twitter is the fact that they’re not sure how to leverage the platform […]. The post Leveraging Twitter in Marketing Strategies appeared first on.

Twitter 195
article thumbnail

Your Amazing Succession PR Scene Translator

Flack's Revenge

I am a big fan of Succession, an HBO Max drama about family media empire Waystar Royco, which is run by aging patriarch Logan Roy (played by Brian Cox with snarling intensity). There’s great writing, a superb cast, and always lots of palace initrigue over who will succeed Logan. I also like the show because of its strong focus on PR. There’s lots of talk about optics, crises, and influencing the media, both directly, by messing with the editorial independence of Waystar’s own

Pitching 156
article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

Although consumers research purchases online, most trust local brands more than web brands

Agility PR Solutions

The pandemic has certainly redefined today’s consumer into a hybrid shopper who makes the best use of both online and physical stores—creating new challenges for both types of purchasing venues. New research from CX solutions firm Uberall reveals that while most buying journeys start online, consumers prefer to do business with brands and retailers that […].

Web 155

More Trending

article thumbnail

Spending patterns throughout COVID underscore the resilience and agility of consumers

Agility PR Solutions

U.S. consumers once again have proven themselves to be highly resilient and adaptive during the Covid-19 pandemic. Their buying behaviors have evolved quickly and dramatically to address new priorities and limitations, with consumer spending growing solidly in most categories, according to a new report just published by the CMO Council. Consumer-facing brands and retailers were […].

Consumer 145
article thumbnail

Developing key messages in marketing

5W PR

Key messages are an extremely important category of information that a company wants its target audience to hear, understand and remember. A key message articulates what a business does, why it does it, how it is different, and what value it brings to stakeholders. Key marketing messages should have certain traits, as enumerated below. Concise. Shorter attention spans and the increasing use of mobile devices have made it necessary to create messages that are concise.

article thumbnail

10 post-pandemic e-commerce trends: What can retail marketers expect?

Agility PR Solutions

A lot has changed in the past year since the pandemic hit. E-commerce trends are changing as well. Customers are turning more and more towards online shopping for their needs. It’s an excellent time for retail marketers to think about how to serve customers better. Let’s look into the important considerations for retail marketers and […].

Retail 85
article thumbnail

Our tech news roundup as the year rounds off

PR in High Definition

With December on our doorsteps, Christmas fever is about to take over the nation. But before you dust off your baubles and start roasting your chestnuts, let’s have a look back at our favourite tech stories from November. The month started off with fears of the chip shortage stealing the Grinch’s thunder this Christmas, leaving us with a distinct lack of electronic gifts sitting under the tree.

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

How COVID changed women shoppers: 8 in 10 say their retail habits have been changed permanently

Agility PR Solutions

The COVID-19 pandemic has created space for women to reprioritize their energy and resources, including re-evaluating what matters most when it comes to retail, according to a new exclusive national study from Meredith Corporation and The Harris Poll. “Women are using their time during the pandemic to re-evaluate all aspects of their lives, from everyday routines to […].

Retail 78
article thumbnail

#MediaMonday – Clay Lambert

HMA Public Relations

#MediaMonday is back! Today's feature comes from Clay Lambert, the editorial director for Coastside News Group Inc. Learn more about him!

Groups 80
article thumbnail

Valuing cultural and linguistic diversity: what can comms professionals learn from the popularity of ‘Squid Game’?

PR in High Definition

Since it debuted on 17 September, our social media feeds have been dominated by Netflix’s South Korean offering – Squid Game. The drama is the latest in an expanding wave of international cinema and TV series on the site and tells the story of 456 people who are desperately competing in a series of deadly games with the hope of paying off their debts.

Film 62
article thumbnail

6 questions with Rebecca Strassberg from Hearst

Muck Rack

6 questions with Rebecca Strassberg from Hearst

101
101
article thumbnail

5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

article thumbnail

Maxim Behar as Judge at Vietnam PR & Communications Excellence Awards 2021

Maxim Behar

Maxim Behar was named as the judge for this year's prestigious Vietnam Public Relations & Communications Excellence Awards , hosted by the Vietnam Public Relations Network (VNPR). He was invited to join the jury of global leading industry experts and provide his great knowledge and valuable experience to the numerous professional participants. The Vietnam Public Relations & Communications Excellence Awards 2021 aim to honor the most outstanding achievements and best efforts of agencies a

article thumbnail

Protect Your Future With Better Responses to Conflict

Reputation Specialist Michael Toebe

Rep. Lauren Boebert and Rep. Ilhan Omar. Sometimes ego and arrogance get in our way of being honest with ourselves about our actions, feeling remorse and compassion and doing the right thing. We can go through the motions with an apology that isn’t really an apology and feel like we’ve carried out our obligatory duty. The thing is, people can see what we don’t think they can; they know we are overstuffed with ego, not remorseful, stubborn and not willing to show admirable character.

article thumbnail

Why Law Firms Value PR

Landis PR

Photo courtesy of Unsplash. This blog originally appeared on HMA Public Relations ‘ website. HMA Public Relations is our Public Relations Global Network partner in Arizona. By Scott Hanson, HMA Public Relations. Law firms used to be steadfast in the belief that they would get new clients through their reputation alone. No doubt, doing good work will generate referrals, no matter what the industry.