Tue.Nov 06, 2018

6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. But in recent years, data has shown its efficacy.

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Why mentorship is essential for young PR pros

PR Daily

Most expert-level professionals attribute their abilities—and success—to the guidance of influential people who taught them early in their careers. When I learned this, I promised myself I would find a mentor by the beginning of the summer.

Can a Press Release Have Pictures? Here’s 4 Tips on Including Images and Videos

Prowly

Did you know that the average human attention span is only 8 seconds? That’s 8 seconds to grab your readers attention and convince them they should stay and read on. You’ve probably already spent 8 seconds reading up to this point. Not too much time, is it? #1: 1: A press release with pictures grabs your attention […] The post Can a Press Release Have Pictures? Here’s 4 Tips on Including Images and Videos appeared first on Prowly Magazine. Public Relations

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Tips For Building Strong Emotional Connections In A Virtual World

Melissa Agnes

Virtual communication can breed misunderstandings and yet how many of your meetings are virtual? Do you see where I’m going with this? Dr. Nick Morgan, author of Can You Hear Me?

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Why your PR strategy must go beyond the press release

PR Daily

It’s not your fault. You were taught how to run a business, not how to share company news with media outlets. You probably copy what you’ve seen others do. That’s OK, but it’s probably not doing anything for you.

4 classic tips for protecting your company’s public image

Agility PR Solutions

With the advent of social media and review websites as major sources of consumer education and communication, modern companies must use every tool at their disposal to remain competitive and keep their organization in the public eye. Companies must be mindful not only of what their brick-and-mortar customers say about their products and services, but […]. The post 4 classic tips for protecting your company’s public image appeared first on Agility PR Solutions.

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For transparency-starved consumers, the future belongs to honest products

Agility PR Solutions

An eye-opening new UK study explores breakthroughs in what experts and consumers agree is the most important aspect of transparency—the honesty of products themselves.

Infographic: The building blocks of a successful Instagram presence

PR Daily

The way audiences perceive your organization on Instagram matters. The photo-sharing platform boasts the most monthly visits from teenagers and is their online channel of choice for brand engagement and purchases.

8 Great Ways to Tell Your Brand’s Story on Social Media

Critical Mention

Your brand’s story is perhaps one of the greatest opportunities to connect with your customers, yet it’s overlooked by many businesses. As a result, customers may see some businesses as faceless organizations interested only in their bottom line.

How brand managers are encouraging consumers to vote

PR Daily

Would a free cookie persuade you to vote in the 2018 midterm elections? Many brand managers are going online to excite people to exercise their franchise and cast a vote. Some are offering freebies and discounts; others are just giving words of encouragement.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

4 tactical tips for building an ethical business brand

Agility PR Solutions

In today’s world, consumers are becoming more aware of how ethical malpractice in business can affect the environment, alongside causing numerous other problems.

4 alternatives to an edgy messaging campaign

PR Daily

There’s nothing wrong with a bold, edgy communications campaign. However, not every brand feels comfortable with the associated risk. For many, when a campaign fails, that simply mean your tactics weren’t as successful as you would have liked.

Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

Sword and the Script

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”.

Cision takes aim at integrated PR workflow to unlock earned media investment

Stephen Waddington

Earned media is undervalued by organisations because of poor planning, measurement and departmental silos. Tool vendor Cision reckons that it’s got the solution. It’s hard not to be impressed by Cision. The self-proclaimed earned media tech firm is building cloud based tools and workflow for the public relations industry. It filled a venue in South East London yesterday with more than 300 delegates.

Nominate your colleagues for a job well done

PR Daily

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How Instagram and Snapchat Are Boosting Voter Participation

HMA Public Relations

With statistics showing that younger people are less inclined to get out and vote, social media platforms such as Instagram and Snapchat, are finding ways to […]. The post How Instagram and Snapchat Are Boosting Voter Participation appeared first on HMA Public Relations.

Free webinar: How Enterprise Holdings reaches more than 100,000 employees

PR Daily

Remote work opportunities, flexible hours and a desire to join companies with a higher purpose: Modern employees want those elements—and more—from their careers. Although these benefits sound great, it can be difficult to keep employees happy and productive.

How to Set the Stage for Success with a New Client

Solo PR Pro

Congratulations you have landed a new client! Whether it is your first client, or you are a seasoned professional, how you onboard a client sets the stage for your engagement.

CEOs take note: In the current political climate CorpSumers™ expect you take a stand

Return on Reputation

As we stare down the barrel of the midterms, many of us face the political uncertainty with an uneasy mix of hope and skepticism. But whatever the result of Tuesday’s vote, one thing is certain, corporations will face continued pressure to take a stand on societal issues, in a country that is increasingly polarized. MWWPR’s recent study shows that a powerful and growing segment of the U.S.

How New Virginia Majority uses Muck Rack to achieve their PR goals

Muck Rack

How New Virginia Majority uses Muck Rack to achieve their PR goals

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