Cision

MAY 19, 2017

Amanda Bialek is a veteran in PR, with over 10 years of experience with clients in a variety of industries. A few months ago, she was promoted to Vice President at Konnect Agency, where she will work to fortify the agency’s internal growth and provide support for their corporate offices. This expanded role will allow Bialek to continue leading communication strategies across the client sector, while also developing the leadership of Konnect Agency.

Consumer 226

Consumer Trends Agency Pitching 226

Stuart Bruce

MAY 19, 2017

The combined values of corporate reputations in the FTSE350 is worth nearly £1 trillion to the UK economy. The 2017 UK Reputation Dividend Report claims that 39% of all shareholder value is derived from corporate reputation making the combined reputational value of the FTSE350, at the end of January 2017, a record £986 billion. The Reputation Dividend report puts Royal Dutch Shell in top place, displacing Unilever with GSK showing the biggest gain up from 40 to fifth.

Corporate 104

Corporate Reputation Measurement Analysis 104

Cision

MAY 19, 2017

It’s common for public relations clients to have a specific idea of exactly what topics they want to cover and which outlet they hope to be featured in, and they are often skeptical when presented with anything outside of that blueprint. In many cases, it’s the public relations specialist’s responsibility to convince them otherwise.

SEO 221

SEO Consumer Financial Brand 221

Frederik Vincx

MAY 19, 2017

Reading Time: 2 minutes With a digital service we want to help care facilities strengthen the relationship between staff and inhabitants with dementia. Problem: dementia is on the rise. Solution. Next steps. Project background. Problem: dementia is on the rise. In Flanders, in 2010, there where 100.000 people with dementia. In 2020, that will be 130.000.

Energy 87

Energy Storytelling Video Report 87

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Presspage

MAY 19, 2017

The decline in the number of journalists and the rise of PR professionals are well documented. In the US, PR workers now outnumber journalists by about five to one. As Pew Research has pointed out , organizations are increasingly able to reach out to the public directly, in any number of ways, while journalists encounter greater difficulty in checking and confirming information from outside sources.

Corporate 68

Corporate Brand Branding Guidelines 68

Steve Barrett on PR

MAY 19, 2017

Visits to three top 50 global PR firms based in the U.K. provided a fresh view of the industry through a lens with many common characteristics.

Industry 70

Industry 70

Stuart Bruce

MAY 19, 2017

The combined values of corporate reputations in the FTSE350 is worth nearly £1 trillion to the UK economy. The 2017 UK Reputation Dividend Report claims that 39% of all shareholder value is derived from corporate reputation making the combined reputational… Continue Reading → The post Corporate reputation of FTSE350 worth £1 trillion to UK economy appeared first on STUART BRUCE.

Corporate 60

Corporate Reputation Report Measurement 60

Barokas

MAY 19, 2017

Ever think you’ve got a foolproof plan in place, with everything mapped out perfectly? You’ve dotted every ‘i’, crossed every ‘t’, and just when you think things are coming up roses, someone or something comes along and takes your pretty little plan and smashes it to smithereens. No? Well then you haven’t worked in PR long enough. In this crazy, fast moving profession we’ve chosen to make our own, planning is mission critical to setting our clients up for success and helping them achieve optimum

Travel 60

Travel Report Blogging Social Media 60

Mark My Words

MAY 19, 2017

Second to the Palm d’Or the greatest achievement a filmmaker can hope for from a trip to Cannes is a good old booing. A very special kind of cacophony is rewarded to a film that succeeds in irritating le bon goût of French cineastes- it’s less of a boo and more like the mooing of an over-excited cow. Pulp Fiction received the full force of Gallic baying as have most of Lars Von Trier’s films.

Film 60

Film Resources Course Company 60

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Communications

Frederik Vincx

MAY 19, 2017

Reading Time: 1 PIN vzw helps newcomers in Flanders to get a good start. Their main project is called Toeleiders. Toeleiders are people that have been in Flanders for a few years, and that now help newcomers become self sufficient. The team of PIN is growing fast. Many Flemish cities want to have toeleiders to help them out. To make this growth manageable, PIN asked me to help them with better tooling.

Google 60

Google System Training Employee 60

Stuart Bruce

MAY 19, 2017

I’ve been telling the PR industry for some time now that things can’t go along as they are…. business as usual while mainstream media goes to hell in a hand basket. This week it hasn’t been business as usual because AMEC (the International Association for the Measurement and Evaluation of Communications) and the CIPR (Chartered Institute of Public Relations) both announced the death of AVEs (advertising value equivalency).

Measurement 60

Measurement Groups Guidelines Education 60

Beyond PR

MAY 19, 2017

It’s common for public relations clients to have a specific idea of exactly what topics they want to cover and which outlet they hope to be featured in, and they are often skeptical when presented with anything outside of that blueprint. In many cases, it’s the public relations specialist’s responsibility to convince them otherwise. We all know that a brand should have multiple methods of reaching goals to be successful, and that numerous successful placements that don’t directly reach the targe

SEO 69

SEO Consumer Financial Brand 69

HMA Public Relations

MAY 19, 2017

Will Instagram ever stop copying Snapchat? Will Sara ever stop writing about it? Right now, it looks like the answer to both of those questions is no. [Click below for more]. The post Snapchat Copycat…Again appeared first on HMA Public Relations.

Instagram 68

Instagram Writing Publicity Social Media 68

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Karen Freberg

MAY 19, 2017

One of my former classmates posted this week that it has been ten years since we were in Cape Town, South Africa for our international internship program for our Master’s degree at USC. This internship program was pretty much the deciding factor for me when I was applying to graduate schools. I applied to nine (yes, nine!) Master’s programs and what stood out to me about SC was this program.

Local 40

Local Fashion Travel Transportation 40