Thu.Dec 13, 2018

article thumbnail

The most important media relations skill for 2019? Empathy

Agility PR Solutions

Even before they were being branded enemies of the people and being mailed pipe bombs, these were tough times for members of the media. Long-term business-model challenges have continued to shrink newsrooms and resources, while the divisive political environment has eroded the public’s trust in media to an all-time low. Neither of these are good […].

article thumbnail

Social Media Overtakes Print Newspapers as News Source

PRSay

For the first time, social media has surpassed print newspapers as a news source for Americans, Pew Research Center finds. In recent surveys, 20 percent of U.S. adults said they often get news from social media, compared to 16 percent from print newspapers. Newspaper circulation has been declining for years, while the portion of Americans who use social media has modestly increased.

Print 125
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The widening generation gap–and what it means for communicators

Communications Conversations

Two generations. Living very different lives. One generation still watches the evening news. They read the newspaper. They trust and admire the media. They go to sporting events. They may even visit the library! (remember those?!?!). This generation also uses its cell phones to call people voice-to-voice. They may even leave a voice mail from time to time.

article thumbnail

Why we buy from brands that take a stand we care about—and ditch those that don’t

Agility PR Solutions

Yes, we know today’s consumers like to support brands and businesses that actively take a stand for cultural and societal causes they also personally value, but now new research from Accenture suggests those same consumers will abandon brands that take the opposite stance, or worse, stay quiet altogether. Nearly two-thirds of consumers globally (63 percent) […].

Brand 92
article thumbnail

Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

article thumbnail

How to Use Twitter for Business

Brand24

Learn how to use Twitter for business in just a few easy steps!

Twitter 103

More Trending

article thumbnail

Your Strategy Will Not Produce in 2019 Without These Two Steps

Waxing UnLyrical

Guest Post by Kathy Vaske. This is not your typical post about planning and strategy because that would be a waste of your time. One quick internet search on the subject, (even a niche search) will deliver so many resources, templates, guides, roadmaps and more that you could tilt into overwhelm in as many seconds as it took to load your results. So what strategic advice can this 20-year veteran offer that will be of value to you – today’s communication professional?

article thumbnail

I’m A Celeb: What opportunities await Harry Redknapp?

Mark My Words

BBC. PR expert Mark Borkowski, who has represented fellow jungle contestant Noel Edmonds, says a number of opportunities await Harry if he chooses to take them. “Harry Redknapp can do anything he wants now,” he told PA. “There will be calls coming in for openings, appearances. “They’ll be thinking ‘What is the next appearance on TV?

article thumbnail

What do you do when you have to deliver messaging you don’t like?

Muck Rack

What do you do when you have to deliver messaging you don’t like?

98
article thumbnail

15 Marketing Artificial Intelligence Conference (MAICON) Speakers You Should Know

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. I’ve attended and presented at hundreds of conferences in my nearly (gulp) 20 years in the industry, but, this is my first time on the event organizer side as we build the Marketing Artificial Intelligence Conference (MAICON).

article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

Four steps to shed the stigma of being labeled a vendor

RH Strategic

“Sorry, we don’t cover vendor news.” “We only accept vendor talks as sponsored content.” “If you would like to contribute an article, our Brand Voice team has information about that.” These common responses are familiar for anybody who works with a software vendor on its communications team. All too often an innovative solution that fulfills.

article thumbnail

Surrounding Yourself With Greatness

HMA Public Relations

One of the Facebook groups I am a member of recently posed the question: College campuses have their own police departments, yet football coaches are always […]. The post Surrounding Yourself With Greatness appeared first on HMA Public Relations.

Groups 52
article thumbnail

What social media platform will work best for your business?

Public Relations Sydney

Determining which social media platform is going to be best for your business is the key to being seen and heard by the people that matter. Social media has come to dominate the way businesses interact with their audiences and also the way services are provided. With each platform offering different benefits, it can be […]. The post What social media platform will work best for your business?

article thumbnail

How to Plan for the Best PR Campaign—And Be Prepared for the Worst

Scott Public Relations

A public relations campaign is a mammoth task that is impossible to get perfectly right. It requires tremendous effort in planning, creativity, and execution, and even then your efforts are always subject to events. But there are several things that can be done while planning which will help prepare you for the unexpected. Here are three important goals identified by Cision in their article, “ 3 Ways to Prepare Your Brand for a Major PR Campaign.”.

article thumbnail

5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.