Thu.Dec 13, 2018

The most important media relations skill for 2019? Empathy

Agility PR Solutions

Even before they were being branded enemies of the people and being mailed pipe bombs, these were tough times for members of the media.

3 tricks for better proofreading

PR Daily

Try printing out your pieces, revisiting revisions with fresh eyes and using your computer’s dictation feature. Sloppy copy can sink your credibility. That’s why proofreading is essential.

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Why we buy from brands that take a stand we care about—and ditch those that don’t

Agility PR Solutions

Yes, we know today’s consumers like to support brands and businesses that actively take a stand for cultural and societal causes they also personally value, but now new research from Accenture suggests those same consumers will abandon brands that take the opposite stance, or worse, stay quiet altogether.

How to use your writing skills to navigate tough conversations

PR Daily

It can be difficult to deliver criticism in your feedback—or tackle a touchy team problem. Here’s how to use your PR skills to solve workplace issues. It’s an occupational hazard.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

How to Use Twitter for Business


Learn how to use Twitter for business in just a few easy steps! Social Listening Social Media Marketing Twitter how to use twitter for business twitter business account twitter for business

More Trending

Social Media Overtakes Print Newspapers as News Source


For the first time, social media has surpassed print newspapers as a news source for Americans, Pew Research Center finds. In recent surveys, 20 percent of U.S. adults said they often get news from social media, compared to 16 percent from print newspapers.

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How to recalibrate traditional mindsets for digital agency work

PR Daily

Some agency roles are changing a lot as communications pros switch to digital outfits. However, some parts of the job will never change. Over the past few months, I’ve been immersed in a new advertising landscape—digital marketing.

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The widening generation gap–and what it means for communicators

Communications Conversations

Two generations. Living very different lives. One generation still watches the evening news. They read the newspaper. They trust and admire the media. They go to sporting events. They may even visit the library! remember those?!?!).

Vitaminwater offers $100K to ditch your smartphone in 2019

PR Daily

Most PR and marketing pros embrace technology to deliver targeted and enticing messages, but Vitaminwater is shunning it. Rather, the beverage company is asking one person to turn away from technology—namely, his or her smartphone—for 12 months. If successful, the person will receive $100,000.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Your Strategy Will Not Produce in 2019 Without These Two Steps

Waxing UnLyrical

Guest Post by Kathy Vaske. This is not your typical post about planning and strategy because that would be a waste of your time.

How Facebook’s crisis response missed the mark

PR Daily

It’s been a tough year for Facebook’s PR teams. Professor Dustin York offers his thoughts about how the company can rebuild its tarnished reputation. Facebook recently made some big missteps in responding to negative publicity.

I’m A Celeb: What opportunities await Harry Redknapp?

Mark My Words

PR expert Mark Borkowski, who has represented fellow jungle contestant Noel Edmonds, says a number of opportunities await Harry if he chooses to take them. “Harry Redknapp can do anything he wants now,” he told PA. “There will be calls coming in for openings, appearances.

3 reasons why you should let us write your content

PR Daily

Connect with corporate communicators, PR pros, marketers and more through our sponsored content program. Ragan Communications and PR Daily have more than four decades of storytelling experience.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Is Amazon shifting toward ‘pay-to-play’—and what does it means for brands? 

Agility PR Solutions

A new study from marketplace ad firm Quartile suggests that Amazon’s focus on sponsored placements is transforming the ecommerce platform into a “pay to play” arena where brands must advertise to stand out in a competitive market. Quartile conducted its 5-day study over the 2018 Thanksgiving weekend, analyzing 1.04 million orders generated by 108 brands to reveal […]. The post Is Amazon shifting toward ‘pay-to-play’—and what does it means for brands?

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Report: It’s crucial to prove digital marketing ROI, but many still struggle to measure

PR Daily

For many digital communicators, measurement is a tough nut to crack. It’s also an increasingly crucial element in securing a bigger digital marketing budget. A recent Xaxis survey.

What do you do when you have to deliver messaging you don’t like?

Muck Rack

What do you do when you have to deliver messaging you don’t like


Wanted: website designs, internal video and more

PR Daily

Enter PR Daily’s 2018 Video & Visual Awards, featuring more than 25 categories. Your last chance to submit is Dec. The post Wanted: website designs, internal video and more appeared first on PR Daily. Marketing Media Relations Social Media Writing & Editing

15 Marketing Artificial Intelligence Conference (MAICON) Speakers You Should Know

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20.

Report: 85 percent of marketers say events are crucial to their strategies

PR Daily

Content marketing is still a hot trend, but in-person events are capturing marketers’ attention—and budgets. A recent benchmarks and trends report by Bizzabo. reveals that more organizations are turning to live events to bolster their marketing efforts—and the vast majority of marketers (85 percent) say event production is an essential part of their marketing strategies.

Surrounding Yourself With Greatness

HMA Public Relations

One of the Facebook groups I am a member of recently posed the question: College campuses have their own police departments, yet football coaches are always […]. The post Surrounding Yourself With Greatness appeared first on HMA Public Relations. Featured

Wanted: website designs, internal video and more

PR Daily

What social media platform will work best for your business?

Public Relations Sydney

Determining which social media platform is going to be best for your business is the key to being seen and heard by the people that matter. Social media has come to dominate the way businesses interact with their audiences and also the way services are provided.

How to Plan for the Best PR Campaign—And Be Prepared for the Worst

Scott Public Relations

A public relations campaign is a mammoth task that is impossible to get perfectly right. It requires tremendous effort in planning, creativity, and execution, and even then your efforts are always subject to events.

Four steps to shed the stigma of being labeled a vendor

RH Strategic

“Sorry, we don’t cover vendor news.” ” “We only accept vendor talks as sponsored content.” ” “If you would like to contribute an article, our Brand Voice team has information about that.” ” These common responses are familiar for anybody who works with a software vendor on its communications team. All too often an innovative solution that fulfills. Read More.

Infographic: A communicators’ guide to Google Chrome extensions

PR Daily

These handy features can help improve your communications efforts—if you know where to start. This graphic provides a break down of tools and their uses. Google offers a wide range of add-ons for its web browser.

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5 Things to Instantly Improve Brand Communication

Flack Me

Category: Flack Me Summary: Much of success in business comes from what you do--your planning and behavior. But the way you communicate is the other half of the equation

Infographic: 45 ways Google makes your job easier

PR Daily

Did you know you can use Google as a timer or stopwatch? What about a calculator? There are a lot of shortcuts and tricks you can use with Google. Some minor changes to how you search on Google can help you with your productivity and get more done with less effort.

Google CEO Sundar Pichai wins kudos for testimony to Congress

PR Daily

The tech leader faced questions about data collection and use (and even iPhones), plus Google’s plans for a search engine for China. He firmly denied that its algorithms have a political bias.