Tue.Nov 26, 2024

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Make the Most of the World's Biggest Tech Show: How to Prepare for CES

Business Wire

CES (Consumer Electronics Show) is one of the world’s largest and most influential technology trade shows. Held annually in Las Vegas, CES is a global stage for innovation, where companies unveil cutting-edge technologies, products, and services across various industries, including consumer electronics, automotive, healthcare, smart home, AI, robotics, and more.

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How to create a crisis communication plan? 

Remote PR Jobs

How to deal with a Public Rela tions crisis? With a Crisis Communication Plan. No one wants to face a PR crisis, but they happen—even to the most prepared brands. The good news? You can use an effective Crisis Communication Plan to navigate it. This guide will walk you through how to prepare for a crisis , manage one effectively, and come out stronger on the other side.

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3 recent surveys predict B2B marketing budgets will get a boost in 2025

Sword and the Script

Much of the “profit” in “profitable growth” came from the marketing budgets of tech organizations that didn’t grow this year; t hose in a financial position to fix this error are hastening to give their marketing team their budget back next year In ten or 20 years, we might look back at the year 2024 as the “great marketing measurement experiment.” Businesses shifted from a philosophy of “growth at all costs” in years prior, to one of “ profitable growth ” this year.

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Insights from Our November Coffee with a Journalist Episodes

OnePitch

When pitching to journalists, understanding their preferences is key to getting your story noticed. On our "Coffee with a Journalist" podcast, we recently had the chance to chat about all media relations with two distinguished journalists to understand how best to approach them with story ideas. Here’s what we learned from Alan Neuhauser, a Climate Deals Reporter at Axios Pro, and Alex Sherman, a Media Reporter at CNBC.

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The Upside of Leaked Internal Communications: 2024 Mini Benchmark Report

Leaked internal communications can be strategically valuable assets rather than just risks to manage. When used proactively, these leaks can highlight leadership and innovation—qualities that resonate in today’s media. By approaching internal comms with a dual-purpose approach, companies shift from mere risk avoidance to leveraging these moments as credible public messages around strategy.

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Trending Video Game Marketing Techniques to Boost Sales

5W PR

In the highly competitive landscape of video game marketing , standing out requires innovative and effective strategies. There are certain trending techniques that game developers and publishers can use to captivate audiences and drive sales. Harnessing the Power of Social Media Social media platforms have become integral to modern marketing campaigns.

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Tips for Writing a Press Release That Gets Picked Up

Medianet Australia

Starting a press release can often be the most challenging part of the task. To help you get started on the right foot, Medianet’s Editorial team has compiled a quick guide with essential best practices for writing press releases that capture attention.

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The Truth About Aging Well Over 50 with Dr. Malaika Woods

PR for Anyone

Dr. Malika Woods is a board-certified OB-GYN, obesity specialist, and a functional and integrative medicine physician dedicated to empowering women to optimize their health and well-being, especially as they age. With a focus on root-cause medicine, Dr. Woods works to help her patients transform their health by addressing issues such as hormonal imbalances, inflammation, and chronic health concerns through personalized and holistic care.

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Why we’re bringing Media Monitoring to Medianet.

Medianet Australia

Public relations, communications, and media professionals have long sought efficient ways to earn coverage, manage outreach, and measure impact. Yet, effective measurement remains elusive for many, often relegated to the “too-hard basket.

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SaaS Email Campaigns That Convert: Strategies to Engage New Users

5W PR

Email marketing remains a potent tool for SaaS businesses to nurture leads, convert trials, and foster customer engagement. By implementing strategic email campaigns, companies can cultivate strong relationships with an audience and drive significant business growth. The Importance of Email Marketing for SaaS Businesses Email marketing offers several key benefits for SaaS businesses.

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The Importance of Personalizing Your Press Release for Journalists

Journalists receive an overwhelming number of press releases daily, making it hard for your news to stand out. While some news is valuable, most is not.

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Interview with Richard Stansbury, Content Manager for 9Podcasts

Medianet Australia

Hi Richard! Thanks again for speaking with me! Firstly, could you speak to me about the beginning of your career in the media? After I completed the Commercial Radio course at Swinburne University, I started my career with the ACE Radio Network in regional Victoria where I was an on-air host, and copywriter and would assist with audio production. I spent two and half years there before moving back to Melbourne and starting at 3AW as a panel operator before I took on other roles as a Program Prod