Tue.Nov 16, 2021

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CoverageBook 2. AI? No. Full data attribution for PR? No. But a big step forward in measurement & evaluation for the PR Industry.

The Resolution Blog

CoverageBook 2?! But before we go there…. Let’s rewind. We launched CoverageBook way back in 2014. With an aim to help PR teams of all shapes and sizes showcase and measure their work. With minimal faff. I’d say that need is very much still there. And then some. Thousands of people use it. Which still […]. The post CoverageBook 2. AI? No. Full data attribution for PR?

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Three Tips for Ethical Media Interviews

Deirdre Breakenridge

Interviewing with the media has changed over the years. I remember training executives on how to show up with their messages and talking points. However, today the media is different. It’s a very noisy landscape, tensions run high on different topics and taking an interview means being present and ready to navigate questions beyond the messages you want to share.

Ethics 195
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Gary Preston, CoverageBook take 2!

The Resolution Blog

The day this podcast publishes (Tuesday 16th November 2021) CoverageBook 2 will launch. So, in this episode I catch up with the original founder of our PR tech; Gary Preston to share the details with our listeners first! We start with our journey; our agency pasts, and the measurement and reporting experiences that led to […]. The post Gary Preston, CoverageBook take 2!

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How to create a sensible social media strategy for your business

Agility PR Solutions

For the last few years, social media has been influencing the way we do business. While social media can be an incredible resource for your company in terms of the ability to reach out directly to customers and the opportunity to create brand awareness, you mustn’t neglect or misuse it. You must know what you […]. The post How to create a sensible social media strategy for your business appeared first on Agility PR Solutions.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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How Nano Influencers Help Your Business Grow and Where to Find Them?

Brand24

Nano influencers stay in very specific niches that may be relevant to your company. With the right tools they can become your brand ambassadors. The post How Nano Influencers Help Your Business Grow and Where to Find Them? first appeared on Brand24 Blog.

Tools 140

More Trending

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Starbucks: best and worst marketing campaigns

Awario

As Medium put it, some businesses are made for social media. And Starbucks is definitely one of them. It seems like the minute social media became “the new thing”, Starbucks was all over it with its bright cups, and pretty coffee foam, and hipster Instagram filters. Seems like the whole fashion of Instagramming coffee is Starbuck’s fault even, though there’s no proof for it.

Fashion 134
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5 trends retail marketers must embrace to transform into customer-first organizations in 2022

Agility PR Solutions

With consumer retail habits and behaviors in a state of flux, brand and retail marketers can bet that some serious adaptation and agility will be necessary as we head into a “new normal” future. New research from digital business transformation firm Publicis Sapient highlights the key trends retail companies must focus on in the year […]. The post 5 trends retail marketers must embrace to transform into customer-first organizations in 2022 appeared first on Agility PR Solutions.

Retail 146
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Podcasts are driving public conversation: new tools to help you navigate this space

Muck Rack

Podcasts are driving public conversation: new tools to help you navigate this space

Tools 153
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How Nano Influencers Help Your Business Grow and Where to Find Them?

Brand24

Nano influencers stay in very specific niches that may be relevant to your company. With the right tools they can become your brand ambassadors. The post How Nano Influencers Help Your Business Grow and Where to Find Them? first appeared on Brand24 Blog.

Tools 101
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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PRCA census 2021 shows PR industry roaring back after lockdown

Stuart Bruce

The PRCA Census 2021 shows an industry that is roaring back to life after the pandemic. The census claims the industry has grown by 6% … © Stuart Bruce - PRCA census 2021 shows PR industry roaring back after lockdown was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Digital transformation for public relations, communications and corporate affairs.

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Mind(set) Over Matter: How Changing Your Thoughts Can Impact Your Business

Solo PR Pro

No matter how long you’ve been in business, whether you’re a solo PR pro or leading a small team, you may have noticed the whispers of self-doubt sneaking into your consciousness. If you’ve ever found yourself to be your own worst enemy — through perfectionism, impostor syndrome, analysis paralysis or just an ongoing stream of negative thoughts — you may find comfort in knowing you are not alone.

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Naming Rights

HMA Public Relations

Nicknames are often earned through something a person has done or how they act and eventually become a part of an individual's personal brand. Read more from Scott Hanson on nicknames.

Brand 85
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Your social media marketing can only impact so much

Communications Conversations

A couple weeks ago, I joined Life Time, a health club here in Minneapolis. It’s a bit of a lifestyle decision for me as I wanted to get healthier about my eating, take my workout routine to the next level and work in a spot that wasn’t my home office. Life Time will hopefully allow me to accomplish all three of those things. Two weeks in, so far, so good.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Good faith, NEC clauses 10.1 (and 10.2) and aspirations

Practical Law Construction

Here we go again. Good faith is a concept that some lawyers do not like but industry people don’t seem to have a problem with, which is highlighted by the widespread use of the NEC form of contract. I first blogged on good faith and NEC3 in 2014, looking at what clause 10.1 is for and again in 2015 , looking at some other NEC3 cases and clause 10.1 and what was then the newly emerging concept of relational contracts.

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Hungry to Learn – Interning for The Hoffman Agency

The Hoffman Agency

By Cierra Nguyen, Account Coordinator. As my time as an intern at The Hoffman Agency comes to an end, I would like to reflect on my journey over the past four months. I believe that Hoffman prepared me to become a true PR professional. I respect Hoffman for giving interns the chance to be integrated into accounts and letting us be hands-on since Day 1 of our internships.

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Maxim Behar for NOVA TV (Day 3): Covid-19 for Political Abuse

Maxim Behar

Maxim Behar is one of the weekly commentators on the show "Intersection Point" on NOVA TV with host Mihail Dyuzev, in which he will comment on the twists and turns in the double elections for President and Parliament in Bulgaria, election campaigns, mistakes by candidates, and the right approaches to the formation of a successful government. Host: Hello Bulgaria, wherever you are.