Wed.Jul 13, 2022

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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

The bread and butter of B2B PR ? Industry events. Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

Media 294
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How Companies Can Rely on Analytics

Ronn Torossian

For companies to create better marketing campaigns that will generate positive results, they need to be relying on marketing analytics and the data that has been generated from previous promotional efforts. However, not every company can understand how it needs to go about utilizing the information that’s being generated. That’s why one of the best […].

Analytics 195

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PR leaders say their performance has improved since 2019, finds new Plank Center report

Agility PR Solutions

Did the pandemic and social turmoil drive improved performance for public relations leaders? For the first time since the Plank Center launched its biennial Leadership Report Card in 2015, the grade for overall performance rose to B-. “Following small declines in leader performance in 2017 and 2019, the 2021 Report Card marks improvements in overall leadership performance, and gains in […].

Report 158
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What We Learned From Adopting the Hybrid Work Model


After two-plus years of the pandemic, many companies and organizations are looking to return their workforces to the office. Being together in the same physical location brings many benefits, but remote work offers advantages, too. A hybrid model that combines remote work with in-person office work has the potential to improve how you run your business, whether it’s in PR, marketing or any other sector.

Employee 156
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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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10 types of content you can create to bring new leads into the top of your funnel 

Agility PR Solutions

With the exception of impulse buys, your customers will start at the “awareness” stage in the buyer’s journey marketing funnel. If you want your customers to travel to the consideration stage and decision stage, your top funnel has to attract your buyer’s persona and keep them engaged. Image Source: Unsplash What is top of funnel […]. The post 10 types of content you can create to bring new leads into the top of your funnel appeared first on Agility PR Solutions.

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How to create a smoother onboarding process for new PR hires

Agility PR Solutions

Hiring new employees is an exciting opportunity to flesh out your PR team, but the onboarding process can often slow things down. With a faster, more efficient, and more thorough onboarding process, you’ll be able to welcome your new employees better—and help them build momentum in their earliest days of employment. Here are some steps […]. The post How to create a smoother onboarding process for new PR hires appeared first on Agility PR Solutions.

How To 88
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Website Content That Stands Out

HMA Public Relations

Looking to make your website more inviting for visitors? Justin Liggin shares a few simple ways you can create engaging website content in today's post. Read more!

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Accelerating and advancing corporate responsibility in the luxury industry

Agility PR Solutions

New research from Boston Consulting Group (BCG) reveals that the luxury industry has shown resilience with a return to pre-COVID performance levels and an estimated sector growth of more than 6 percent between 2022 and 2026. Now more than ever, the industry is facing paradigm shifts in all areas: production and resources, life cycle, customer relationships, […].

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A Social Shift: 5 New Best Practices in Social Media

Buchanan PR

By: Meg Yocum & Mikayla Ickes. The other week, the BPR team attended the annual Social Media Day PHL conference to learn about the latest trends in social media practices for businesses. Social media is an ever-evolving landscape, where algorithms and best practices seem to change almost daily. However, here are some of the day’s key takeaways about what is most critical right now for companies to consider in their social media strategies.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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A PR Agency’s Guide to Holiday Gifting Campaigns

Konnect Agency

We know what you’re thinking – it’s July – why are we already talking about the holidays? It seems like the holiday season starts earlier each year. Department stores start stocking their shelves (both in-store and online) for the holidays in early fall as consumers start holiday purchasing earlier each year. Start the Holiday Season One Step Ahead With A PR Agency Partner.

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Gama Aviation v MWWMMWM: the problem of contractual formalities and informal novation

Practical Law Construction

The problem of what happens when parties do not act in accordance with contractual formalities is a hardy perennial in commercial disputes. Certain instances of the problem are peculiar to the construction industry, notably absent or inadequate notices of events giving rise to time and money , or absent or inadequate payment or pay less notices. Each of these has given rise to complex caselaw.

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A Storybook Beginning: How Tech PR Swept Me off My Feet

The Hoffman Agency

By Wynne Beyersdorfer, Account Coordinator. From the time I was a young child, I’ve had a strong passion for writing. I would create characters and send them on adventures across the world (usually to exotic places that only existed in my 5-year-old head!). As I got older, I found that writing was a great outlet for my thoughts and feelings. I find it exciting to string together ideas in order to convey strong emotions and messages.