Ronn Torossian
AUGUST 17, 2020
Tests have been used for centuries to find out how much we know or to learn more about one thing or another. Social testing achieves both and can help drive better ROI for brands. But this also flies in the face of those who argue that they’ve always done something that way, kind of a […]. The post Better ROI with Social Testing appeared first on.
Stuart Bruce
AUGUST 17, 2020
All the absolutely awesome PR tools for communications professionals is a bold claim and this is an article that has been 80% written for more … © Stuart Bruce - All the absolutely awesome PR tools for communications professionals was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.
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PRSay
AUGUST 17, 2020
In 2020, there are fewer media outlets than ever and seemingly higher standards for stories, so it isn’t a secret that getting media coverage was already becoming more difficult before the pandemic. As you plan year-end communication strategies in this unprecedented year, how do you know what to change about your media relations approach when virtually everything has changed in the media landscape?
Awario
AUGUST 17, 2020
This is a list of best cheap or free tools for PR beginners and professionals. Some of them are mutually exclusive, so don't worry: you won't need nine tools to do your job. All of them, however, are worth checking out to know which ones suit you best.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Axia PR
AUGUST 17, 2020
Virtual press conferences are great ways to reach your audience safely. The way we communicate is ever-evolving and as technology improves, people are finding more ways to share messages on a broader scale to reach numerous audiences. One way is through virtual press conferences. Virtual press conferences are cost-effective and allow reporters and news outlets to attend safely from the comfort of their homes or offices.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PReview: A Blog by NewsVoir
AUGUST 17, 2020
Choosing the right PR agency is a crucial decision for your brand; some of these steps may help you identify which PR partner can be potentially perfect for you In today’s highly communicative era, making tactical use of public relations has almost become a necessity. Be it a small business or an established […]. The post How to identify the right PR firm?
Agility PR Solutions
AUGUST 17, 2020
The practice of marketing across a variety of platforms, including email, the website blog, social media, digital PR, apps, printed ads, retail location, as well as promotional events is called all-platform marketing. This is an approach that can allow businesses to connect with their customers on several digital touchpoints, and offers the customers a much better […].
HMA Public Relations
AUGUST 17, 2020
Today’s #MediaMonday comes to us from Kayla Mortellaro. She has served as KDUS AM 1060 operations coordinator for four years, and in January took over as […] The post Who is Kayla Mortellaro – #MediaMonday appeared first on HMA Public Relations.
Agility PR Solutions
AUGUST 17, 2020
Retail marketers still aren’t sure what the impact of COVID will be on the upcoming holiday season and beyond—or even what the next few weeks will bring. To help communicators navigate these uncharted waters, new research from customer engagement platform Braze details the impact of the pandemic on consumer behaviors and perspectives, provides retailers with […].
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Muck Rack
AUGUST 17, 2020
Top publications and articles for July, according to journalists
Agility PR Solutions
AUGUST 17, 2020
With many businesses shutting down and many others slashing budgets, these are certainly tricky times for marketing and PR agencies. In order to survive, you need to have a strong retention strategy in place that’s focused on adding value to existing clients and building long-lasting relationships. What’s more, let’s not forget that finding new clients […].
Mark My Words
AUGUST 17, 2020
The Sunday Post Our new normal will include big changes for the world’s biggest stars as we inch in and out of lockdown, say experts. Celebrity watchers and public relations professionals burnishing the image of the world’s biggest stars believe the pandemic might be ushering in a new kind of superstar. As countries around the world went into lockdown, and coronavirus changed our daily lives, our adoration shifted from the celebrity elite to the key workers and frontline staff helping to keep us
PR 20/20
AUGUST 17, 2020
Did you know that sales representatives on average spend only 36% of their day actively selling? According to HubSpot , the majority of a sales rep’s day is consumed with internal processes and data entry. If you personally work in sales, maybe you can relate. Luckily, platforms like HubSpot offer users an all-in-one solution for marketing, sales, and service.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Mark My Words
AUGUST 17, 2020
Ben & Jerry’s have always had activism at their heart but they need to be careful not to overreach and turn into BrewDog. A lot of our PR fables seem to be confectionary-based these days, but as I’ve said before, junk food peddlers have some of the biggest mouths in the media industry. The ice cream barons are no exception and generally do a decent job of turning political stances into values they live by, and then leveraging these values into clever marketing for their (decidedly apolitical
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