Cision
AUGUST 2, 2016
Your content is worth nothing if no one reads it. But with so much noise out there, how can you get your audience to pay attention to your brand? Today, it isn’t enough to just create a piece of content, publish it and hope for the best. You need to take action and be creative in how you distribute and promote that content to ensure you get eyes on it.
Ishmael's Corner
AUGUST 2, 2016
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. I’ve been thinking about The Wall Street Journal article, “Why Good Storytellers Are Happier in Life and Love.” The story cites new research from the Journal of Personal Relationships — when my wife says I subscribe to everything, I now have a credible retort — that shows women find men who are good storytellers more.more.
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Cision
AUGUST 2, 2016
The PR industry is constantly changing, with new technology, platforms and trends emerging every day. So how can your brand keep up? Angie Mathews, account executive at CGPR, says communication professionals need to always be on the alert and ready for change. In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media.
Beyond PR
AUGUST 2, 2016
What makes someone click on a headline and continue reading the story behind it? Whether it’s a journalist reporting on a story or a consumer researching a product, your audience isn’t going to look beyond your headline unless it engages their imagination and offers something of value. However, what happens when the story they start reading doesn’t match up with its headline?
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Solo PR Pro
AUGUST 2, 2016
In the communications industry, we read and hear about trends all the time. We are an industry that measures, predicts and attempts to stay ahead of the next big thing. These insights often emanate from think tanks, industry groups or large brands, but they are not the only source of information. Independent communication consultants are a savvy, diverse group and have a unique perspective on what the future holds.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Solo PR Pro
AUGUST 2, 2016
In the communications industry, we read and hear about trends all the time. We are an industry that measures, predicts and attempts to stay ahead of the next big thing. These insights often emanate from think tanks, industry groups or large brands, but they are not the only source of information. Independent communication consultants are a savvy, diverse group and have a unique perspective on what the future holds.
ImPRessions - Crenshaw Communications
AUGUST 2, 2016
There was a time when public relations teams sought the services of one perfect spokesperson to act as the media “face” of a B2B or B2C company. This often required a long search, a sizeable investment of time and budget, and sometimes, great disappointment as the interviews or resulting stories fell short. But there are some fresh approaches to working with spokespeople.
Sword and the Script
AUGUST 2, 2016
I have a lot of admiration for those individuals that hold a full-time job in business – especially in PR or marketing – and simultaneously wear a military uniform while serving in the National Guard or Reserve. Kevin Hartman is one such person. During the work week, he’s an account manager with LTPR , a public relations firm based in Portland, Oregon specializing in the financial, healthcare and professional services industries, including crisis communications and litigation support.
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