Business Wire

JULY 21, 2021

Spider-Man’s Uncle Ben popularized the adage: “With great power comes great responsibility.” His wise words are particularly relevant in today’s climate as brands discover their own power. Companies are not only realizing they can effect meaningful change, but they also carry a responsibility to do so. With external expectations high for businesses to demonstrate their social impact, taking the right approach to publicize Corporate Social Responsibility (CSR) and Environmental, Social, and Gover

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Corporate Blogging Government Company 453

Agility PR Solutions

JULY 21, 2021

The big question on everybody’s minds these days is what the future holds for virtual events and meetings. Were they a flash-in-the-pan to help event organizers and businesses survive the past year-and-a-half, or are they a viable tool for communicators in the brave new world? Five years ago, events with an online component were called […]. The post Top post-COVID shifts of virtual and hybrid conventions, corporate events, trade shows and meetings appeared first on Agility PR Solutions.

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Trade Shows Meeting Corporate Tools 148

Contently - Strategy

JULY 21, 2021

If you work in marketing long enough, you’re bound to encounter a buyer persona. Buyer personas are like scouting reports on a representative of your target audience. They typically sound something like this: “SALLY is a 30-year-old mom who drives a Subaru, lives in Chicago, makes $70K a year, and wants help overcoming the challenges of balancing her work and family responsibilities.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll re

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How To Creativity Storytelling Writing 137

Agility PR Solutions

JULY 21, 2021

The pandemic may have brought much of the world to a screeching halt, but did not slow podcasting down—and new research from podcast production and monetization firm Stitcher offers a comprehensive look at who and where these listeners are, behavioral patterns, trends shaping the medium and the factors contributing to its growth. In its second […].

Media 105

Media Trends Publicity 105

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Culpwrit

JULY 21, 2021

By Luke Smith Businesses and professionals worldwide are thankful for Public Relations pros. It’s sometimes seems magical how they can create a favorable public image for their clients and rebuild from situations that harm their clients’ reputations. Much of their success is due in part to their education and skill development. Unfortunately, pursuing post-graduation skills […].

Education 115

Education Reputation Publicity 115

Solo PR Pro

JULY 21, 2021

Leslie Jennings Rowley has a unique nickname: The Death Lady. And no, it’s not because she belongs on an episode of a true crime podcast. You see, in addition to working full-time as a strategic content producer for a prestigious university, Leslie is also the founder of Hereafter Partners , an organization she launched in 2019 that aims to help people of all ages have conversations about death, dying and aging.

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Resources Examples Google Corporate 105

NewsWhip

JULY 21, 2021

After a whirlwind year of preparations following last year’s postponement, the 2020 Tokyo Olympics are finally here. . Before we all gather around our TVs to watch the opening ceremonies, we wanted to get a sense of how the Games were resonating with the media and the public by measuring the current top stories, looking at both the positives and negatives that have emerged in the last month.

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Advertising Advertising Measurement Sports 88

Agility PR Solutions

JULY 21, 2021

New research from market research analysis firm Infotools outlines powerful ways for businesses to get the most out of marketing-related data stored in a data lake, including high-value primary research data. The firm’s new study, Survey data, Meet Data Lake. Data Lake, Meet Survey Data, dives into the unique complexities of this type of data […].

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Data How To Marketing Survey 86

HMA Public Relations

JULY 21, 2021

In this week's episode of #CSOM, Ilana Lowery, Arizona Director for Common Sense Media joins Abbie Fink and Dr. Adrian McIntyre to talk about news literacy. Listen now!

Consumer 95

Consumer Media 95

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Agility PR Solutions

JULY 21, 2021

Creating a business of your own can be incredibly rewarding if you play your cards right. A more universal truth about starting a company is that it’s often very stressful. There will be many factors that need to be taken into account and appropriately addressed for your small business to stay afloat, let alone become […]. The post Protecting your business by mastering your finances appeared first on Agility PR Solutions.

Small Business 78

Small Business Company Trends Publicity 78

NRPR Group

JULY 21, 2021

Building a great company takes time, skill, and dedication. It can be tricky building a solid roster of clientele, while […]. The post Five Things a Tech Company Should Have in Place Before Engaging a PR Firm appeared first on NRPR Group.

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Company Groups Industry 88

Practical Law Construction

JULY 21, 2021

The starting point, and usually the end point, in construction adjudication is that the court will enforce an adjudicator’s decision however plainly wrong their decision was. That is, of course, unless they lacked jurisdiction to reach their decision or materially breached the rules of natural justice. That was Parliament’s intention when it enacted the Construction Act 1996 and every construction lawyer is familiar with the tenet.

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Construction Exercises Financial Course 52

PR Fuel

JULY 21, 2021

Content marketing is three times more efficient in generating leads than outbound marketing. In fact, 72% of companies say content marketing increases leads. About 80% of marketers intend to spend more on content marketing this year. If you’re using a press release distribution service to create PR content, it’s important to track your progress.

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Measurement How To Engineering Consumer 105

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

ImPRessions - Crenshaw Communications

JULY 21, 2021

The new space race is on, but this time, instead of a PR challenge among competing governments and clashing ideologies, it’s a p **g contest among billionaire entrepreneurs…with phallic imagery to match. Or so it seems. The national press has chronicled the space flights with live saturation coverage so far. Maybe it’s a welcome break from political squabbling and divisive COVID-19 stories, but the broadcast media fawning is almost embarrassing.

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Tourism Travel Government System 310