Wed.Jul 21, 2021

With Great Power Comes Great Corporate Social Responsibility | Business Wire Blog

Business Wire

Spider-Man’s Uncle Ben popularized the adage: “With great power comes great responsibility.” His wise words are particularly relevant in today’s climate as brands discover their own power.

As the ad industry changes, here’s how marketers should engage subscribers

PR Daily

Recurring revenue is a profitable target for many organizations. Here’s some takeaways on understanding the business case for subscriptions—and how to engage loyal followers. What comes first, engagement or subscription? It’s a classic chicken-or-egg scenario.


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How to optimize marketing-related data in the ‘data lake’

Agility PR Solutions

New research from market research analysis firm Infotools outlines powerful ways for businesses to get the most out of marketing-related data stored in a data lake, including high-value primary research data. The firm’s new study, Survey data, Meet Data Lake.

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What targeted PR outreach to journalists should look like

PR Daily

Your template might save you time, but it is undermining your relationship with important industry contacts. Here’s how to make your pitch stand out. The primary objective and challenge of any PR pro is ensuring that your client’s content reaches a broader audience.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Podcast listeners are the fastest-growing media audience, but demographics are shifting

Agility PR Solutions

The pandemic may have brought much of the world to a screeching halt, but did not slow podcasting down—and new research from podcast production and monetization firm Stitcher offers a comprehensive look at who and where these listeners are, behavioral patterns, trends shaping the medium and the factors contributing to its growth.

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More Trending

Protecting your business by mastering your finances

Agility PR Solutions

Creating a business of your own can be incredibly rewarding if you play your cards right. A more universal truth about starting a company is that it’s often very stressful.

How to build empathy into your company culture

PR Daily

Learn firsthand from Nationwide, Allstate, Cisco and others on how they infuse their culture with empathy—and the business results doing so creates. Bringing an empathetic mindset to culture, leadership and communications has never been more important than it has over the past year.

Top post-COVID shifts of virtual and hybrid conventions, corporate events, trade shows and meetings

Agility PR Solutions

The big question on everybody’s minds these days is what the future holds for virtual events and meetings. Were they a flash-in-the-pan to help event organizers and businesses survive the past year-and-a-half, or are they a viable tool for communicators in the brave new world?

The PR controversies of the Tokyo Olympics


After a whirlwind year of preparations following last year’s postponement, the 2020 Tokyo Olympics are finally here. .

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How to Go Beyond the Persona and Find Your Muse

Contently - Strategy

If you work in marketing long enough, you’re bound to encounter a buyer persona. Buyer personas are like scouting reports on a representative of your target audience.

Self-Education and Skill Development for PR Pros


By Luke Smith Businesses and professionals worldwide are thankful for Public Relations pros. It’s sometimes seems magical how they can create a favorable public image for their clients and rebuild from situations that harm their clients’ reputations.

Let’s Talk About Death: 4 Things Solo PR Pros Can Do to Prepare

Solo PR Pro

Leslie Jennings Rowley has a unique nickname: The Death Lady. And no, it’s not because she belongs on an episode of a true crime podcast.

3 PR pros predict the future of the PR industry

Muck Rack

3 PR pros predict the future of the PR industry

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Five Things a Tech Company Should Have in Place Before Engaging a PR Firm

NRPR Group

Building a great company takes time, skill, and dedication. It can be tricky building a solid roster of clientele, while […]. The post Five Things a Tech Company Should Have in Place Before Engaging a PR Firm appeared first on NRPR Group.

Is It Okay To Be Skeptical When Consuming The News?

HMA Public Relations

In this week's episode of #CSOM, Ilana Lowery, Arizona Director for Common Sense Media joins Abbie Fink and Dr. Adrian McIntyre to talk about news literacy. Listen now! PR Observations and Preferences copper state of mind csom podcast

How to Measure the ROI of Your Press Release: A Guide

PR Fuel

Content marketing is three times more efficient in generating leads than outbound marketing. In fact, 72% of companies say content marketing increases leads. About 80% of marketers intend to spend more on content marketing this year.

Jeff Bezos misses the mark in space flight presser, tips for crafting engaging emails, and Victoria’s Secret rebrand centers women’s needs

PR Daily

Also: Mattress Firm takes sleep awareness campaign on the road, TikTok introduces resume pilot program and JC Penny launches accessible clothing line.

The Growth PR Playbook

PR and communications now rely on data-driven, real-time, iterative storytelling with metrics that help to manage crises, get ahead of the competition, and impact the bottom line. Learn how to build a Growth PR plan in this Onclusive whitepaper.

Who’s Winning The PR Space Race?

ImPRessions - Crenshaw Communications

The new space race is on, but this time, instead of a PR challenge among competing governments and clashing ideologies, it’s a p **g contest among billionaire entrepreneurs…with phallic imagery to match. Or so it seems.

Stays of execution in adjudication enforcement: when are the merits of the underlying claim relevant?

Practical Law Construction

The starting point, and usually the end point, in construction adjudication is that the court will enforce an adjudicator’s decision however plainly wrong their decision was.