Tue.Aug 29, 2017

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Why You Need to Have a Crisis Communications Plan in Place 

Prowly

With major brands from Pepsi to United finding themselves in hot water, the crises this year have shined a spotlight on why planning ahead for one of these scenarios is so important. If we can take any lessons from these situations, it’s that EVERY business really needs to have a plan in place in the. The post Why You Need to Have a Crisis Communications Plan in Place appeared first on Prowly Magazine.

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The Value of Diversity

PRSay

In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. We will also be providing advice and insight on how to build a better PR profession through diversity and inclusion. Here, the Diversity & Inclusion Committee and other PR thought leaders offer their insights on the importance of a diverse and inclusive workplace.

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Fearless Girl: how to create a buzz with offline PR

Presspage

Reactions boost reach. The statue received quite some attention from a whole range of people. Mainstream media, feminists, bloggers and corporations reacted eagerly to the statue. One celebrating the meaning of the statue, while another, most sensationally the artist of the “Charging Bull” statue, offended by the impact the “Fearless Girl” statue has on the “Charging Bull” and its perception.

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B2B Blog Best Practices that Win You Business

Stern + Associates

B2B companies that regularly blog generate 67 percent more sales leads than non-blogging companies. Here are four B2B blog best practices. B2B Blog Best Practices: Write for a Real Person. The post B2B Blog Best Practices that Win You Business appeared first on Stern Strategy Group.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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What PR and Hydroplane Racing Have in Common

Barokas

One of our clients, HomeStreet Bank , is a BIG fan of hydroplane racing. In fact, they love it so much that they became a sponsor of the Miss Madison Racing Team , one of the best H1 Unlimited teams in the business. We’ve had the chance to ride along in this year’s competitive season and pick up some of the excitement and quirks of the sport along the way.

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Are you doing social media wrong?

Axia PR

6 things you should never do on social media. Wondering how to improve your social media presence? Here are some tips on what not to do to help you in your journey to social media greatness.

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An easy guide to writing a comms plan

PR in High Definition

As August draws to a close, it’s time to bid farewell to the holiday season and hope that the sun shines just a little bit longer before the winter chill sets in. September is looming, and that means it’s back to school and time to get planning for 2018. Although 2018 seems a fair way away, you do only have around 100 days left to think, research, plan, budget, negotiate and get the team revved up for a cracking start to the New Year – and you have to do all of this on top of your normal day-to-

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Communication Lessons From The Summer Songs of 2017

Solo PR Pro

This is a guest post from Solo PR Pro Premium member, Dan Farkas. Dan is a Lecturer of Strategic Communication at Ohio University, owner of Dan Farkas Interactive, and dad to Leah & Will. Connect with him @danfarkas or call email him at farkasd@ohio.edu. “Dad. Why do we have to listen to this music?”. I said this to my dad back in 1985 on a family road trip.

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Tool of the Month: LinkedIn

PR in High Definition

Usually our tool of the month is something that you might not have come across before, but this month we want to look at some of the new – or hidden – functionality that you might not have come across in the professional social network, LinkedIn. If you have the LinkedIn app on your phone and have granted permission for it to access your contacts, you might not have noticed that it will automatically suggest connecting with anyone listed as a contact on your phone.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Rocky Mountain Emmy Nominations Announced

HMA Public Relations

Last night, the best in the broadcast industry were honored at the Rocky Mountain Emmy Nominations Parties. Check out the full list of the 2017 nominees! [Click below for more]. The post Rocky Mountain Emmy Nominations Announced appeared first on HMA Public Relations.

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Your Marketing Department Needs More Collaboration

Cision

As the digital realm expands and becomes increasingly complex, many modern-day marketing departments are dividing themselves into multiple specialized teams. CMOs believe this is the best way to remain nimble and on the cutting edge of the latest techniques and tactics — and they’re correct. However, if they aren’t careful, the decision to divide can easily backfire.

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Fake news about brands — a new era of reputation management

PR in High Definition

There was a time when fake news only affected politics and candidates in elections. But a recent trend has seen fake news begin to target brands. The fact-checking website Snopes is full of fake news being busted, including a claim that Snapchat’s image feature filter “lenses” is covertly collecting a database of faces to share with law enforcement agencies.

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And finally… It’s all a Mirage

PR in High Definition

We already showed how you can make yourself into an emoji and now we’ve found you can create emoji graffiti too. Before you ask, no we do not mean grabbing a can and spray painting the local park with your favourite smiley, rather we have been playing around with the AR app Mirage. Mirage allows users to (legally) graffiti 3D emojis, texts, drawings, hashtags or animated GIFs to any location in the world.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.